This report provides a comprehensive analysis of OMO, a Unilever detergent brand's marketing strategies. It begins with an executive summary and proceeds with a detailed marketing audit, including PESTEL and SWOT analyses to assess the external and internal environments. The report then delves into OMO's competitive advantages, evaluating its current marketing strategies and discussing the STP (Segmentation, Targeting, and Positioning) approach. Key elements such as market segmentation, targeting strategies, and brand positioning are examined. The report also includes recommended goals and objectives, along with a discussion of OMO's marketing mix. The analysis concludes with insights into how OMO can enhance customer loyalty and maintain its market position, emphasizing the need for continuous research and process redesign to achieve excellent marketing outcomes.