Marketing Opportunities: Laws, Practices, and Strategies

This assignment explores various aspects of marketing, starting with an overview of codes of practice and their application in Australia, emphasizing their role in setting standards for work health and safety and consumer protection. It then delves into Australian competition and consumer laws, including the Australian Consumer Law and intellectual property regulations, as well as the Corporation Act and Work Health and Safety Act. The assignment also examines direct marketing methods such as telemarketing, email marketing, and SMS marketing. Furthermore, it discusses the advantages and disadvantages of a broad marketing mix, highlighting its impact on brand image, customer identification, and pricing strategies. The assignment also includes an analysis of how marketing opportunities can be evaluated, focusing on strategic, tactical, and measurable approaches. Lastly, the assignment references Food Standards Australia New Zealand (FSANZ) and its role in regulating food safety and hygiene, including relevant legislation such as the Trade Practices Act and the Food Regulation 2016.

Running head: MARKETING OPPORTUNITIES
Marketing Opportunities
Name of the Student
Name of the University
Author Note

1MARKETING OPPORTUNITIES
Table of Contents
Question 1........................................................................................................................................2
Question 2........................................................................................................................................2
Question 3........................................................................................................................................3
Question 4........................................................................................................................................3
Question 5........................................................................................................................................4
Reference.........................................................................................................................................6

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Question 1
The codes of practice provided the information about the standard which has been set
under the work health and safety laws. It helps to recognize the better ways to achieve the work
health and safety through the application of the law. It is only applicable for the Australia where
the person works under any company or any organization. The court also takes evidence though
the application of the code of practices.
The mandatory codes always establish the minimum standards of protection towards the
consumer where it always applicable for the regulation for the unfair trading law and it always
enforceable. The voluntary codes always showed the self regulation of industry where it can be
making them associated with the industry. Sometimes it also forms the partnership with a
government agency (Australia and Authority 2014).
It helps to collect and control the personal information through the online and online
marketing channels where the code is always a platform, channel and technology neutral. The
ADMA code of practice also helps in increase of community trust and consumer confidence in
the marketing, media, analytics and advertising industry (Hair Jr and Lukas 2014).
Question 2
The Competition Law which has been enforced by the Australian Competition and
Consumer Commission (ACCC) has been formed for a fair trading in the business and
consumers. The Australian Consumer Law has provided the frameworks for the enforcement
of unfair contract terms, product safety laws, consumer rights guarantees and unsolicited
consumer agreements. The Australian Intellectual Property laws has been framed for the

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enforcement on the trade mark protection, patent protection, design protection, registering a
domain name and copyright protection laws in Australia. The Corporation Act 2001(Cth) has
been framed for providing the requirements of financial products and services to all the
organization in Australia. The Work Health and Safety Act 2011 has provided the duty of care
to the health and safety of the staff, customers and the general public in any organization
(Armstrong et al. 2014).
Question 3
Direct marketing is process of formation where advertising has been introduced by the
organization where they contact or communicate directly with the client. It could be through the
phone, messaging, websites, emails, database marketing, through television or magazine or
newspaper. The direct mail services have been operated for the promotion of the business and the
products. It is a form of marketing. The telemarketing process defines where the organization
communicates directly with the customers through telephonic conversation for giving
information about the products and promoted (Australia and Authority 2014).
Telemarketing always makes the implication of the communication through a well
planned and accurate of services. The Email marketing is another form of communication which
is easy and cost effective way to reach to the valued customers for the promotion of the products
and selling those. The SMS marketing is a way of communication for reach the individual
customers which are also cost worthy of direct marketing (Armstrong et al. 2014).

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Question 4
The advantages to an organization of having broad marketing mix are it helps in the
promotion of acceptance of new products by increasing the brand images. It also helps to identify
the customers through the behavior, characteristics and personality. The flexibility of changing
trends also depends in broad marketing. When organizations planned for target marketing then it
provided the preference to the key customers which also focused on the customer needs, solve
their problems or help them in some way.
The disadvantages to an organization of having broad marketing mix are it makes
decrease the value of the products. More it will longer for the promotion, it will decreasing the
value of the product every day. In the broad marketing the organization changes the price
promotion which can affect on the brand equity and the valuable asset that a company will be
destroyed. The customer always bargains in the broad marketing after the promotion is over
(Reino and Hay 2016).
Question 5
The marketing opportunities can be evaluated through several processes. It could be
strategic which helped to identify the goals and tactical which provided the action to get or
achieve the goals in marketing. It should be measurable because without the measures u=it never
be controlled. It must be vague because when the goal is identified then it should have a proper
strategies and tactics to achieve. It should be actionable rather than contingent because the
actions only describes whether the strategies has been applied or not through the application of
different tactics (Armstrong et al. 2014).

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When it has been achieved it must support on the dependent upon uncontrollable outside
forces. They must be clearly articulated because it is not possible to describe and understand the
strategies to the employees but they can help to achieve the success. The marketing opportunities
should be achievable rather than inspirational because it is necessary to hold an inspirational
vision because there is no wrong (Hair Jr and Lukas 2014).
Project 2
Food Standards Australia New Zealand (FSANZ) is a statutory authority which has
given by the Australian Government for the protection of the food industry for the Australian
Government Health portfolio. FSANZ develops best food standards for Australia and New
Zealand. The code is applicable for the state and territory departments, agencies and local
councils in Australia; the Ministry for Primary Industries in New Zealand and the Australian
Department of Agriculture and Water Resources for food imported into Australia (Regulations
2013).
This code basically covers the standards of the food safety and the hygiene of the food
products. It also sets the appropriate premises for the food industries. Under the FSANZ the
labeling, composition and advertising of food are also controlled in Australia. it also helps to
develop the codes of conducts with the collaboration with the food industry for establish the
framework.
The Standard 3.2.2 has set out a specific management legal framework which works with
the receipt, storage, processing, display, packaging, transportation, disposal and recall of food in
Australia. The food expert sets the standards of the foods. It is necessary that the food controllers

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must have enough knowledge and skills to manage the food issues on the food industry. They
supervise the quality of the food and the proportionate of the food products whether it will not
make any bad affect on the human body. The basic importance of the FSANZ is to work with the
hygiene of the food organization which includes cleaning, sanitizing and maintenance of every
equipment of the food industry. The food experts always make sure that they should ensure the
quality of food whether those are safe for the human body or not (Regulations 2013).
 The other common laws and legislations which are applicable for the food
industry are Trade Practices Act 1974 (Cth) - enforced by the Australian
Competition and Consumer Commission
 Fair Trading Act 1987 (NSW) - enforced by the NSW Fair Trading
 Weights and measures - enforced by the National Measurement Institute
 The Corporation Act 2001 (CTH) which has enforced for the basis structures of
any corporation or industry.
In some state they have their own legislations like in Queensland which are Food
Regulation 2016 for the display of license details by mobile premises, licensable food
businesses, isolation of contaminants in food and fees for applications. The Food
Production Safety Act 2000 helps to production of primary produce for which a food
safety scheme applies, as detailed in the Food Production (Safety) Regulation 2014.

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Reference
Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson
Australia.
Australia, W. and Authority, M.R., 2014. Strategic Plan 2014-2018. Department of Local
Government and Communities.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.
Hair Jr, J.F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Regulations, P., 2013. Australian Dairy Industry.
Reino, D. and Hay, B., 2016. The use of YouTube as a tourism marketing tool.