Marketing and Entrepreneurship: A Comprehensive Report on Optus

This report provides an in-depth analysis of Optus, a major telecommunications company in Australia owned by SingTel. It examines Optus's business background, highlighting its role in the Australian market and its relationship with SingTel. The report details Optus's various services, including telecommunications, internet broadband, wireless services, e-commerce, wholesale services, and Optus Sport. It also discusses the company's positioning, emphasizing its commitment to innovation, sustainability, and its wide range of products and services. The report references sources such as the Optus website and scholarly articles to support its findings, providing a comprehensive overview of the company's operations and market strategies.

Running head: MARKETING & ENTREPRENEURSHIP
Marketing & Entrepreneurship: Optus
Name of the Student
Name of the University
Author’s note

1MARKETING & ENTREPRENEURSHIP
Company background
Optus is regarded as the second largest telecommunication company of Australia which
has its head quarters in Sydney. Optus is owned entirely by Singtel Group, which is regarded as
Asia’s leading Communications Company and Optus is an important contributor to the revenue
of the company. Optus is a popular brand in Australia and its reach is almost everywhere. In
order to offer services to the customers the company owns network infrastructure, along with
that wholesale services of the National Broadband Network as well as Telstra is also used by
Optus to deliver services(Wright and Snook 2016).
Optus does not only provide communication network to the end customers there are other
companies like Exetel and Amaysim to which Optus serves as a wholesaler. Optus is the largest
satellite wholesaler in Australia it provides satellite services and is involved in manufacturing 4G
mobiles as well. Along with telecommunication a subsidiary of the company is “yes” brand
which provides broadband and wireless internet services as well (optus.com.au 2017).
The company positions itself as an entity that encourages and promotes investment and
innovation, with the wide array of products and services and collaboration with a plethora of
collaborations it proves that it supports and promotes sustainability and betterment of the society
Product and services of Optus:
Telecommunication: Owned by communication giant SingTel the telecommunication is the
primary service that Optus offers the Australian community. It offers lucrative deals and offers
for the customers on a regular basis.

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Internet broadband and wireless services: Recent addition to the connection id the 4G network
which allows super fast internet connection. The company provides the consumers in offers and
deals in broadband and also in wireless service for domestic or commercial purpose.
E-Commerce: Optus has an e-commerce site as well which is very colorful and descriptive. The
user interface is easy and there are several mobile devices that are available with discounts and
offers along with the complementary connectivity services. In the website there are several
bundle options for data network, tablet plans, pre-booking of several new Smartphone option is
also available in the Optus website (optus.com.au 2017).
Wholesale service: The satellite service is a wholesale business providing connectivity to several
other platforms. The telecommunication infrastructure is also shared with other companies to
provide back up for the companies who lack infrastructure of their own.
Optus Sport channel: This is a new offering of the company for the sports lovers so that they can
enjoy sports at any point of time using any mobile devices (Wright and Snook 2016).

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Reference list:
optus.com.au. 2017. Home page. [online] Available at: http://www.optus.com.au/ [Accessed 21
Sep. 2017].
Wright, T. and Snook, C.J., 2016. Digital Sense: The Common Sense Approach to Effectively
Blending Social Business Strategy, Marketing Technology, and Customer Experience. John
Wiley & Sons.