ALDI Marketing: Roles, Responsibilities, and Organizational Context

This report delves into the core aspects of marketing, examining the roles and responsibilities within an organizational context. The report highlights the significance of understanding customer requirements and adapting to their changing needs, using ALDI as a case study to illustrate these concepts. It explores the interrelationship between marketing and other functional units, such as finance, emphasizing the importance of marketing plans and strategies within a budget. The report also discusses the critical role marketing plays in achieving business objectives by working in conjunction with other departments. The conclusion underscores the importance of marketing functions and their impact on the overall organizational environment, further emphasizing the interconnectedness of marketing with other departments like human resources and IT, ensuring the effective execution of roles and responsibilities. References to relevant academic sources are included to support the analysis.

Marketing Essentials
Part-1

• Introduction
• Roles and responsibilities of marketing in relation to the context of organization
• Roles and responsibilities of marketing relate to the wide organisational context
• Roles and responsibilities of marketing in relation to the context of organization
• Conclusion
• References
Table of content

• Recognizing Customers requirements – This is the
first and most important role of marketing function.
First, need to recognize the customer requirements
and also analyse the changing needs. In this
function, ALDI company mainly focus on customers
needs and also identify what the improvements and
changes customers wants in a particular products.
Roles and responsibilities of marketing in relation to
the context of organization

Marketing and Finance- In this function,
marketing plans and strategies made as per the
particular budget. In this time, Marketing
activities performing a huge role in organizational
context. ALDI company mainly focusing on
marketing activities to promote products and
create strong brand value.
Roles and responsibilities of marketing relate to
the wide organisational context

Significance Of Interrelationships Between
Marketing And Other Functional Units of An
Organisation
Marketing functions are mandatory for every organization. Every working organization need
marketing functions for the success of the organisation. Marketing functions work with
organizational functions to make sure that company achieve business objective. ALDI company
marketing department perform their work with financial department. Marketing functions
basically needs the financial resources for planning, implementing, analysing, promoting and ,
selling activities with the help of proper marketing plans and strategies.
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From the above PPT it can be concluded that the key role of the marketing function playing
crucial part in the organization. Marketing roles and responsibilities also responsible for the marketing
environment. Marketing function is interrelated with other departments like finance , human resource
and IT . All the department connected with marketing functions and perform their roles and
responsibilities in a effective manner.
Conclusion

Cacciolatti, L. and Lee, S.H., 2016. Revisiting the relationship between marketing capabilities and
firm performance: The moderating role of market orientation, marketing strategy and
organisational power. Journal of Business Research, 69(12), pp.5597-5610.
Moorman, C. and Day, G.S., 2016. Organizing for marketing excellence. Journal of
Marketing, 80(6), pp.6-35.
Harmeling, C.M., Moffett, J.W., Arnold, M.J. and Carlson, B.D., 2017. Toward a theory of customer
engagement marketing. Journal of the Academy of marketing science, 45(3), pp.312-335.
References

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