HNBS 302 Marketing Essentials Presentation: Part 1 Overview

This PowerPoint presentation provides an overview of marketing essentials, focusing on the key roles and responsibilities of the marketing function within an organization. It explores how marketing relates to the wider organizational context, emphasizing the importance of defining and managing the brand. The presentation also highlights the significance of marketing's relationship with other departments, such as finance, to achieve business goals and maximize profit. The content is well-structured, covering topics like brand management, promotional activities, and the generation of revenue. References to relevant literature are also provided to support the discussed concepts. This presentation is a valuable resource for students studying marketing, offering insights into the practical application of marketing principles and strategies.

Marketing Essentials
(Part-1)

Content
• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing relate to the wider organisational context
• Conclusion
• References

Introduction
A market is a place where buyer and seller
come together for exchange of goods and
services. It can defined as the collection of
people who wish to buy the product with
wide range of product at a point of time.
Marketing is the essential part of the
business

Marketing is an important function for any
organisation, It deals in advertising and
promoting the products and services of the
company (Pooler, 2018). It the duty of the
marketing department to reach out to the
customers, investors and prospects. It help in
managing the all the promotion related
activities.
key roles and responsibilities of the
marketing function

Continue…
Defining and managing the brand: Marketing department is one who manages
promotional activities in the organisation and the first and foremost duty is to
define their profile in the marketing and explain what is to be achieved, what is
the business plan for the company. It defines the experience of target customer
with the product and services in the marketplace. Tesco is also conducted all the
brand management task to defines its various aspects in the business and their
effectiveness in the market.

Marketing department is concern with
promotion of business and drive sales of
product and service in the market. It needs
high attention of all the activities in the
business. The main motive of this
department is to generate higher revenue
and earn maximum profit. This is the main
department which concern with the
marketing department
Explain how roles and responsibilities of
marketing relate to the wider
organisational context

Continue…
Finance and marketing: Finance is the department which is concern with the
procurement and investment of funds in various business activities. It make the
budgeting plan and then locate the funding in all the department. It ensure right
implementation of all the funding in the organisation and with the help of
sufficient investment in the marketing department company can use various
means of promotion to increase its sale and earn higher revenue. Tesco can
generate more sale after procurement of sufficient fund with the help of proper
coordination in finance and marketing department

Conclusion
It is concluded from the above PPT that marketing department has
significant role in the smooth running of the business. There are
various roles and responsibilities of the marketing department in
advertising and promoting of their product and services. There are
various departments to which marketing department have to
coordinate with them to achieve their business goal and earn
maximum profit.

References
• Earley, S., 2016. Bringing integrated digital marketing to the next level: How to
measure engagement across the customer lifecycle for continuous program
improvement. Applied Marketing Analytics, 2(3), pp.239-254.
• Folinas, D. and Fotiadis, T., 2017. Marketing and Supply Chain Management: A
Systemic Approach. Routledge.
• Glassman, T.J. and et. Al, 2018. A social marketing intervention to prevent drowning
among inner-city youth. Health promotion practice, 19(2), pp.175-183.
• Hamlin, R., Knight, J. and Cuthbert, R., 2016. Niche marketing and farm
diversification processes: Insights from New Zealand and Canada. Renewable
Agriculture and Food Systems, 31(1), p.86.

Thank You