MGT 815 - Strategic Marketing Case Study: Organic Solution Analysis

This report presents a strategic marketing case study of Organic Solution, a brand offering organic products. It analyzes the company's competitive advantages, emphasizing innovation, expertise, and competitor monitoring. The report explores strategies for retaining this advantage, includi...Read More

STRATEGIC
MARKETING
Case of Organic Solution

Introduction
■ Organic Solution is a brand that offers organic
products
■ The company has been quite successful in
delivering quality products and gaining competitive
advantage
■ Organic Solution is planning to expand into global
market
■ The presentation aims in discussing process of
maintaining competitive advantage and the
process in which digital marketing can contribute to
its expansion in global market.
■ The effectiveness of strategic alliance for the case
of Organic Solution is further evaluated in the

Analysis of Appropriate
Strategy for Organic Solutions
■ Competitive advantage is significant need for a
company’s growth as it differentiates a particular
company the companies offering similar products
(Wang, 2014).
■ The competitive advantage of Organic Solution lies
in their product
■ The cost of the organic products sold by OS is
reasonable and therefore its products are popular
beyond the niche market

Strategies for Retaining
Competitive Advantage
■ Innovation: Organic
Solution offers
household necessities
and is a household
brand. However, it may
not meet the needs of
the global consumers
and therefore,
innovation is a key
strategy for retaining
the competitive
advantage

Strategies for Retaining
Competitive Advantage (cont..)
■ Investing more on
the Area of
Expertise: The
laundry detergent is
the area of expertise
for organic solution
and the strategy is to
improve this product
further to maintain
the competitive
position

Strategies for Retaining
Competitive Advantage (cont..)
■ Close Monitoring
of the
Competitors: This is
another strategy that
Organic Solutions
needs to adhere to
maintain competitive
advantage.
■ Close monitoring of
the competitors will
enable easier
identification of the
strengths and
weaknesses

Strategies for Retaining
Competitive Advantage (cont..)
■ Strategic Marketing:
Strategic marketing is
necessary to be
considered for Organic
solution to maintain
competitive advantage
(Euchner & Ganguly,
2014)
■ Strategic Marketing
further enables a
company to provide a
detailed idea of the
product to the consumers.

Evaluation of Effectiveness of
Strategic Alliances
■ Strategic alliance can be described as an
arrangement between two companies to
undertaken a mutually beneficial project along with
retaining its independence.
■ Strategic alliance is considerably less complex and
less binding in comparison to a joint venture
(Išoraitė, 2014).
■ It is recommended for Organic Solution to enter
into a strategic alliance to make it global expansion
successful

Evaluation of Effectiveness of
Strategic Alliances (cont..)
■ Strategic alliances are
considered for mutual
benefits of both the
partners
■ Strategic alliances enable
companies to share their
customers, resulting in a
higher business profit
■ Strategic alliance entail
resource sharing that is
possessed only by one
company (Jiang et al.
2016)

Evaluation of Effectiveness of
Strategic Alliances (cont..)
■ A global strategic alliance is requires to be
established in organic solution, considering the fact
that the brand is a household brand and therefore,
support from a domestic brand would be necessary
■ Strategic alliance is identified to be a competing
global strategy for the brand
■ Engaging in a strategic alliance is necessary to
receive the needed domestic responsiveness

Evaluation of the
Threats and
Opportunities
■ Digital Network and Digital marketing is a
necessary need for global expansion for organic
Solution
■ Digital marketing is an important consideration for
global expansion as it allows a company to reach a
larger number of audience (Tiago & Veríssimo,
2014).
■ digital marketing is a part of strategic marketing
process and it can be beneficial for Organic
Solutions to understand the target audience of the
global market

Threats from Digitally
Networked World for
Marketers
■ Uncertainty in obtaining
the results is a threat. The
digital marketing strategy
may work well for a
particular brand while it
may not work at all for
some other brand.
■ Security Issues: Cyber
security threats are
significantly common in
digital network that can
result in data compromise
leading to severe security
vulnerabilities

Threats from Digitally
Networked World for
Marketers (cont..)
■ A digital network has significantly lesser number of
barriers to entry in comparison to traditional
marketing and therefore, the internet strategies can
be easily be imitated which is a significant threat
■ The issue of negative review persist in digital network
■ If there are a large number of negative reviews it can
affect the normal business execution. Therefore, the
threat of negative reviews can significantly affect the
overall business performance.

Opportunities for OS from
Digitally Networked World
for Marketers
■ Digital networked marketing provides an opportunity to
build people trust and brand reputation in a relatively
shorter time. Digital network is capable of providing real
time results and it is therefore a significant opportunity of
improving the business benefit
■ Digital network provides the opportunity to the marketers to
have a control over the different marketing channels and
develop digital marketing strategies for coordinating the
exact target audiences (Chaffey & Smith, 2017).
■ OS can make a strategic use of digital marketing to
establish the uniqueness of their product and to establish
how the product has become a household favorite within a
few days.

Conclusion
■ The presentation provides an idea of the need and
importance of digital marketing
■ A number of opportunities can be realized from
digital marketing and digital medium
■ The competitive strategies of Organic Solution are
discussed in the presentation
■ The presentation concludes with the benefits that
can be gained from the digital marketing and
strategic alliance.

References
■ Euchner, J., & Ganguly, A. (2014). Business model innovation in
practice. Research-Technology Management, 57(6), 33-39.
■ Išoraitė, M. (2014). Importance of strategic alliances in
company’s activity.
■ Jiang, X., Yang, Y., Pei, Y. L., & Wang, G. (2016). Entrepreneurial
orientation, strategic alliances, and firm performance: Inside
the black box. Long Range Planning, 49(1), 103-116.
■ Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital
marketing and social media: Why bother?. Business
horizons, 57(6), 703-708.
■ Wang, H. L. (2014). Theories for competitive advantage.