Marketing Essentials: Understanding Roles and Responsibilities

This report examines the essential roles and responsibilities within the marketing function, highlighting their importance in achieving organisational goals. It begins by defining marketing and its significance in a competitive market, emphasizing its role in promoting goods and services. The report then delves into specific marketing functions such as research, transportation, and packaging, followed by the key responsibilities including marketing strategy and product development. Furthermore, it explores the interconnections between the marketing department and other departments like finance, HR, and IT, illustrating how these collaborations contribute to overall business operations. The report concludes by reiterating the value of effective marketing strategies in gaining a competitive advantage and securing a strong market position. References are also included.

Marketing
Essentials

Table of content
• Introduction
• The key roles and responsibilities of the marketing function
• How roles and responsibilities of marketing relate to the wider organisational context
• Conclusion
• References

Introduction
Marketing is define as a process which is adopted by an organisation in order to promote
goods and services with the help of advertisement in magazines, social media and many
more. This help in reaching wide range of customers at global level. Marketing is one of
the important part of a company because with the help of effective marketing strategy, firm
is able to secure its position in a competitive marketplace.

The key roles and responsibilities of the marketing
function
Marketing is define as a activities which a company conduct for buying and selling of
products and services. This helps in reaching wide range and customers and determining
their taste and preferences. There are various areas that are covered under marketing such as
public relations, advertising, branding, research, strategy and so on (What Is Marketing?
Definition And Meaning, 2019).

Cont.…
Role of marketing function:
• Research:
• Transportation
• Packaging
Responsibilities of marketing function:
• Marketing Strategy:
• Product Development

How roles and responsibilities of marketing relate to
the wider organisational context
• Department of marketing is interlinked with other department of an organisation so that
they can perform organisation day to day activities as well as functions effectively. Other
department such as finance, HR, production and many more plays an important role in a
company. The relation of marketing with other department are described as follows:
• Marketing and Finance
• Marketing and HR
• Marketing and IT

Conclusion
Hence, from the above report it can be concluded that there are various marketing function
which marketing manager of an organisation adopt which help in accomplishing goals and
objective in productive manner. This helps in gaining competitive advantage and securing
position at competitive marketplace.

References
• Baker, M. J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
• Barrales‐Molina, V., Martínez‐López, F. J. and Gázquez‐Abad, J. C., 2014. Dynamic
marketing capabilities: Toward an integrative framework. International Journal of
Management Reviews. 16(4). pp.397-416.

Thank You