Principles of Sales and Marketing: Tesco Organisational Objectives

This report provides a detailed analysis of the principles of sales and marketing, focusing on the application of these principles to Tesco's organisational objectives. It begins with an introduction differentiating between marketing and sales, emphasizing the consumer-centric approach of marketing. The report then explores the role of marketing in achieving organisational goals, highlighting the importance of understanding consumer needs and expectations, identifying target markets, and leveraging innovation. The report then provides an overview of Tesco, its vision, current market position, and organisational objectives. Furthermore, the report draws a marketing plan, including internal and external analysis using SWOT and PESTLE frameworks, and the STP (Segmentation, Targeting, and Positioning) process to contribute to the achievement of Tesco's objectives. The report concludes with a summary of the key findings, emphasizing the critical role of marketing in driving organisational success and customer satisfaction.

Principles of Sales and Marketing -2

Contents
INTRODUCTION...........................................................................................................................1
1.Description on the understanding on the role of marketing in relation to achievement of
organisational objectives.............................................................................................................1
2. Description over the current organisational objectives or sector within its operate................2
3.Draw marketing plan which help to contribute towards achievement of organisational
objectives.....................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The both of the term marketing and sales are differed from each other. The selling is
majorly focus on the type of the product they are introducing in the market. The marketing
focuses over the needs and expectation of consumer's in the market. These are the kind of the
action which are helpful in relation to enhance the profitability of the firm. The present
assignment will focus over the activities of the Tesco in relation to achieve the organisational
objectives by delivering good services to the customers. These assignments will give it major
consideration over the theory of marketing, selling techniques and various another things in order
to have smooth flow of functioning in the market (Yu, Ramanathan and Nath, 2017). The main
object is to focus over the product and services by focussing over the organisation objectives.
1.Description on the understanding on the role of marketing in relation to achievement of
organisational objectives.
The marketing plays the important role in relation to achievement of the organizational
objectives. This is need to be done in order to cope up with the overall functioning of the market.
This is the way which is helpful in relation to determined the best kind of the opportunity in the
market. The marketing is need to keep their central focus over the need and expectation of
consumer in the market (Chong and et.al., 2017). The Tesco need to focus over the product and
services in the market so that they are able to deal with the function of the firm in the effective
manner. With the help of this there can be effective identification of the target market. In this it is
very important to understand the weakness and strength of the business enterprise so that each
process can be operate in the smooth manner. By identifying the need of the consumer it is
essential to overlook the process of innovation so that firm is able to run the process of the
business in the smooth manner.
The process of marketing is need to be done in the manner which will be helpful in
relation to gaining the competitive advantage by targeting the loyal customer. In this manner it
can be true to said that the marketing plays the essential role in order to have the good relation
between the customers and organization (Kumar, Sharma and Gupta, 2017). The Tesco is
responsible in order to have modification of the product by analysing the need of the customer in
the market. With the help of the effective interaction with the customer they are able to attract
the large number of the customer in the market. This is the term which work in relation to
exchange of the relationship so that each person is able to carry their function in the effective
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manner. The function of the strategic market related to the selling of the product by modifying
them in the effective manner. This kind of the function will be helpful in relation to attract the
large number of the customer in the market. They also need to work as to reach the potential
consumer in the market so that they are able to take the effective decision which will helpful in
order to enhance the profitability and productivity in the market (Wang and et.al., 2017).
The need of the marketing can be understood with the help of proper following of the sales
campaigns in the market. With the help of this kind of the strategy the firm is able to get the
large amount of the success in the market. In this manner it can be true to said that the marketing
is one of the effective tool in relation to reaching of the potential customer in the market. By this
kind of the activities they also can have idea about the potential customer in the market.
2. Description over the current organisational objectives or sector within its operate.
It is defined in the following manner are as-
Vision
The main vision of the Tesco is to provide the high value product to the customer in the
market in order to have expansion of the enterprise in the large manner. The current situation of
the market of Tesco is quite flexible in order to run the function of the business in the effective
manner. They are working as the world large global retailer chain and it is ranked on the 4th
position. This firm is taking various kind of the steps in relation to have modification in the
product and services they are operating in the market. The Tesco is taking various effective steps
in relation to bring modification in their product so that customer can be satisfied with the
product and services in the market (Guo and et.al., 2018). In order to create the loyalty of the
customer in the market they need to give their major focus over the needs and expectation of the
customer in the market. The growth rate has affect the Tesco and this is need to be achieving in
relation to achieve the higher amount of profitability in the market. This company used to give
its major focus over the shifting of customer needs in the market. It can be done with having the
continuous development in the product and services. The Tesco is having the various kind of the
organisational objectives such are as-
1. To have effective identification of the customer in the eyes of public.
2. To provide customer the outstanding services.
3. To have the position as the world largest supermarket retailer.
4. To achieve the 6.5% market share in the kind of Non food products in the market.
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5. By having expansion in the sale of organic manufacture.
Mission-
They are taking effective step in relation to provide product and services in the market of
the low price. They also searching for the new talent who are able to promote good services in
the business enterprise. With the help of giving enhancement to the innovative product they are
able to maintain the brand image in the market.
3.Draw marketing plan which help to contribute towards achievement of organisational
objectives.
This kind of the process is very helpful in order to achieve the objective of the firm. The
Tesco is taking effective steps in relation to analyzing the market situation on the internal as well
external manner. In order to make the impressive plan the firm also need to give major focus
over the process of the STP, SWOT analysis etc. In this the following things are need OT be
considered such are as-
Internal analysis-
With the help of the SWOT the business is able to deal with the internal
functioning of the firm. With the help of this the firm is able to operate the function of the
business in the effective and efficient manner (Finch, Nadeau and O'Reilly, 2018.). These are
defined in the following manner are as-
Strength-
1. This is one of the most powerful retail brand in the market.
2. This firm has covered the large amount of the market share.
3. They are giving their major focus over the bringing innovation in the market.
4. The main consideration over the good customer base relationship.
5. With the help of the innovative approaches they are able to achieve the large amount of
profitability in the market.
Weakness-
1. This firm is having wide number of rivalries in the market.
2. There are the various number of employees who are having lack experience.
3. The firm is not adopting modern technology this is one of the major drawback which is
stimulating the overall growth of the firm (Charabeh and et.al., 2017).
4. This kind of the activities are having adverse effect the sales.
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5. The innovation is need to bring in relation to give major focus over the technology, in
this manner the firm is need to make the high level of the investment in the market.
Opportunities-
There are the various kinds of the opportunities available in the market in order to have
expansion of the firm in the market. In this way in order OT cope with the rivalries in the market
they need to provide effective training to the workers in relation to enhancing the growth of the
firm in the market. This kind of the process is helpful in order to capture the large size of the
market effectively. With the help of high level of the skill and resources they are able to deal
with the various number of the rivalries of the market (Kumar, Sharma and Gupta, 2017.). With
the help of the effective expansion the firm is able to operate its function in the smooth manner.
With the help of enhancing the skill of the worker this firm is able to capture the larger amount
of profitability.
Threat-
The one of the major thereat in this relation is that this firm is having large level of the
competition in the market. In order to have expansion of the profitability in the market they need
to give major focus over the technology, this is the quite expensive process. There large
competitors are as Sainsburry, Asda, Aldi's and Morrission etc. This kind of the process affects
the overall profitability in the market. At this level the firm is need to overlook the risk so that
they are able to face it in the effective manner.
External analysis-
These are as-
Political- Due to this kind of the factor the working of the firm get influenced on the large level.
The rules and regulation of the business enterprise get changes as per the working of political
activity.
Economic factor- In this there are various kinds of the factors which is need to be effective in
relation to cope up with the rate of inflation. This kind of the things affect the working of the
enterprise in the large manner.
Social- The social factor related to have changes in the taste and preference of the consumer in
the market. This is need to be identified and firm need to operate its activities which is able to
give enlargement to the satisfaction level of the customer.
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Technological- in order to have innovation process in the market the firm need to cope up with
the various kid of the technological equipment. This kind of the activities is very helpful in order
to give encouragement to the quality of the product in the market.
Legal- the laws and legislation are very important and it is need to be followed in order to have
smooth flow of functioning in the market (Wang and et.al., 2017). This kind of the process is
helpful in order to have growth and development in the firm.
Environmental- it is very important to deal with the changes in the environment so that firm is
able to operate its function in effective and efficient manner.
The STP process-
This is defined in the three category are as-
Segmentation- With the help of effective division on the basis of the males and females, there
need can be effectively analyzed. With the help of this the process of the firm can be run into
expertise way.
Targeting- With the help of this it is very essential to target the customer in the market SO that
firm can have idea about having expansion of the services in the market.
Positioning- In this it is essential to have development of the product as per the selected
segments.
CONCLUSION
Hereby it has been concluded that marketing and sales are differed from each other. The
selling is majorly focus on the type of the product they are introducing in the market. The
marketing focuses over the needs and expectation of consumer's in the market. The present
report has covered the various activities like current structure of the organization, internal and
external analysis of the firm and the things such are as roles of the marketing. The main object is
to focus over the product and services by focusing over the organization objectives. With the
help of this kind of the strategy the firm is able to get the large amount of the success in the
market.
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REFERENCES
Journal & Book
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analysis of the roles of environmental innovation strategy and marketing
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online promotional marketing and online reviews. International Journal of Production
Research. 55(17). pp.5142-5156.
Kumar, V., Sharma, A. and Gupta, S., 2017. Accessing the influence of strategic marketing
research on generating impact: moderating roles of models, journals, and estimation
approaches. Journal of the Academy of Marketing Science. 45(2). pp.164-185.
Wang, Y and et.al., 2017. Project customization and the supplier revenue–cost dilemmas: The
critical roles of supplier–customer coordination. Journal of Marketing. 81(1). pp.136-
154.
Guo, B and et.al., 2018. The best marketing plan of photographing for money deduced by
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Finch, D., Nadeau, J. and O'Reilly, N., 2018. A survey of undergraduate marketing programs: An
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A holistic framework. Journal of Business Research. 70. pp.118-126.
Charabeh, A., Salahvarzi, M., Alipoor, T. and Arin, T.R., 2017. Organic Forming Products,
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