Marketing Essentials: Roles, Responsibilities, and Burberry Analysis

This report examines the core concepts of marketing, focusing on the roles and responsibilities of the marketing function within an organization. It begins with an introduction to marketing, emphasizing its role in building customer relationships and promoting products. The report then delves into the specific duties of the marketing department, including market research, customer feedback collection, and the application of marketing concepts, such as the social marketing concept, using Burberry as a case study. Furthermore, it analyzes the roles and responsibilities of marketing in the context of the marketing environment, highlighting its impact on growth and development. The report also explores the interrelationships between the marketing department and other departments within an organization, such as production, finance, HR, and IT, underscoring the importance of collaboration for overall organizational success. The significance of interdepartmental relationships is discussed, emphasizing the benefits of a collaborative environment. The conclusion summarizes the key points, and references are provided. This report provides a comprehensive overview of marketing essentials and their practical application.

Marketing Essentials
TASK 1

Table of Content
• Introduction
• Key Roles and Responsibilities of Marketing Function
• An analysis if the roles and responsibilities of marketing in the context of the marketing
environment
• Roles and Responsibilities of Marketing in Relation to Wider Organisational Context
• Significance of interrelationship
• Conclusion
• References

Introduction
Marketing: It is the process of business that
builds the relationship between the company
and the customer with satisfying each other
needs. It is the most basic concept of business
as it controls and promote the product in the
market. It is a set process to create a platform
where customer can directly in contact with the
company.

Key Roles and Responsibilities of Marketing
Function
• Marketing department performs
various roles and responsibilities for
the achievement of organisational
goals and objectives. It includes
conducting market research,
promoting products into market,
collecting customers’ feedback etc.

Marketing concept of Burberry
• Social marketing concept: It includes the
satisfaction of consumer, profit of
company and human welfare of society.
Burberry changes its marketing strategies
according to the need of customer and also
shows the profit to both the company as
well as customer.

Roles and responsibility of marketing department in
Burberry
• Focused on customer need and demand: As the business is always revolving around the
customer for long time survival it is needed for manager of Burberry to get to know
about the needs and demand of customer otherwise customer have other option to switch
thus to retain them it is needed to always focus on customer need and after then fulfil
them.

An analysis if the roles and responsibilities of
marketing in the context of the marketing
environment
• Growth and development: Marketing is the major aspect which deals with the market
level transparencies and it is the only one source under which there is a direct dealing
with the customers and as much the marketing strategies performs better they have direct
effect of growth and development of the company.

Roles and Responsibilities of Marketing in Relation
to Wider Organizational Context
There are various departments which are
worked for the growth and success of
Burberry. These includes finance,
production, HR, IT and Marketing.

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• Marketing and production: Marketing defines what people want and
production define what is to produce. With combination of both marketing
and production Burberry decide what to produce and the price or changes of
that product.

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• Marketing and finance: Marketing deals with the customer need whereas, finance deals
with the monetary funds. Marketing spends the money where finance wants to save the
money, finance depends on the accounting department which deals with all the financial
statements where marketing handles by the marketing managing department and have
main focus on the growth of company.

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Marketing and HR: Marketing and HR somehow
related to each other as both focus on long terms
strategies with continuous change and improvement
where HR leads to maintain the excellence,
commitment, motivated, focused employee through
their strategies while marketing deals with long term
sale according to their strategies.

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• Marketing and IT: Marketing and IT both are
interrelated to each other as one set the platform
where the product is directly presented in front
of customer while other provides the different
strategies under which the product is
differentiated in terms of other products.