Marketing Essentials Report: Roles and Responsibilities Analysis

This report delves into the core functions and responsibilities of marketing, starting with an introduction to the subject and an overview of key roles. It explores how marketing functions, including brand management and campaign management, are essential for businesses of all sizes. The report details the responsibilities associated with marketing, such as setting marketing strategies and conducting market research. Furthermore, it analyzes the wider organizational context, examining how marketing interacts with human resources, finance, and operational departments. The report concludes with a list of references, providing a comprehensive understanding of marketing principles and their application within organizations. This report is an excellent resource for students seeking to understand the multifaceted nature of marketing.

Marketing Essentials

• Introduction
• Key roles and responsibilities of marketing function
• Roles and responsibilities of marketing function relate to wider organizational context
• Conclusion
• References
Table of content

Marketing refers to an activity which an organization undertakes
to promote its products and services which it meant for sale to
the targeted audience. The marketing activity includes
promoting, advertising and distributing the goods and services.
Every business whether small, medium or large has one thing in
common and i.e. marketing. Every business advertise and
promote its goods or service offered to its customer.
Introduction

The roles of marketing function are as follows-
•Defining and managing brand: Defining and managing brand is an activity which involves defining what
your brand is, what its stand for, what your brand covey to public, what your brand do and how you act.
•Conducting campaign management for marketing initiatives: Marketing role is to conduct the necessary
campaigns for the company's sales cycle. The marketing manages all the factors which are necessary in
conducting the marketing of company's products and services.
Key roles and responsibilities of marketing function

• Producing marketing and promotional materials: There are materials which describes
and advertise the core products or service of a company. These products or services
includes after sales services, or packaging method or style, product containers, any
discount or any additional product and etc.
Continue….

The responsibilities of marketing function are as follows-
•Setting marketing strategy: It is generally the mere duty of senior member of marketing department to takes
the responsibility for planning and developing the marketing strategy for whole organization.
• Importance of Market Research: Market research plays a paramount role for marketing department. To pursue
any strategy first the marketing department has to conduct researches about the audiences they are targeting,
their current taste and preferences, their behavior, their values, better understanding of their needs and etc.
Continue….

Marketing function is performed by every business irrespective to its size. A company whether it is small,
medium and large exercises the marketing function to educate its targeted audience about the products and
services it is offering. Marketing major function is to attract the people and make them purchase their products.
The marketing roles and responsibilities have wider impact on every organization, for the following reasons-
•Marketing and Human Resources: The marketing department has to keep a close work with human resource
department. To achieving sales target an organization needs competent work force that helps them to achieve
the same.
Roles and responsibilities of marketing function
relate to wider organizational context

• Marketing and finance department: The marketing and finance department work closely with
each other. For conducting marketing activities like promotions, advertisements, running
campaigns, conducting researches and for distribution of products, the department needs funds.
• Marketing and production or operational departments: The operations management concerns to
the management of the process in which the inputs are converted into outputs. The business takes
that process which yield them with more productivity and minimum cost.
Continue…..

• Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
• Czinkota, M. R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.
• Huotari, K. and Hamari, J., 2012, October. Defining gamification: a service marketing
perspective. In Proceeding of the 16th international academic MindTrek conference (pp.
17-22).
References

Thank you