Marketing Roles, Responsibilities and Organizational Context Report

This report delves into the essential roles and responsibilities of the marketing function, using Sainsbury's as a case study. It outlines key activities such as buying and selling, customer relations, and branding, while also examining the impact of the marketing mix (Product, Price, Place, Promotion) on business operations. The report further explores the relationship between marketing and other organizational functions, such as finance, highlighting their interdependencies. Additionally, it addresses the challenges Sainsbury's faces due to the COVID-19 pandemic, such as connecting with customers and adapting to changing market demands. The conclusion emphasizes the importance of effective marketing to maintain brand value and organizational success. The report is supported by references to academic literature on marketing capabilities and customer engagement.

Essentials (ME)
Part-1

• Introduction
• Explain the key roles and responsibilities of the marketing function
• Explain how roles and responsibilities of marketing relate to the wider organizational context
• Conclusion
• References
Table of content

Marketing is an integral part of a business which
continuously helps to enhance the purchasing, selling,
distributing & delivering the activities of goods & provide
crucial services which can aid to boost the brand value of the
firm. Marketing manager is responsible to perform various
roles & responsibilities & maintain key functions of
marketing & apart from this manager also take care about
the marketing essentials.
Introduction

The description about key roles & responsibilities of the marketing
functions which are perform by the marketing manager of the
Sainsbury's are given below –
Buying & selling activities - This is contain as the most common
function of marketing which performed by the manager of the
Sainsbury's to evolve the selling of goods on a specific market
segment. Through advertisement manager effectively influence the
customers about the purchase decision.
Explain the key roles and responsibilities of the
marketing function

The role & responsibilities of marketing in context of Sainsbury's &
the importance of interrelationship between marketing & other
functional units of the Sainsbury's are discussed below -
Marketing & Financial - Marketing function is playing a significant
role to promote the goods & maintain strong value of the company.
Through advertisement & other promotional activities, Sainsbury's
marketing manager effectively improves selling & delivering process.
Roles and responsibilities of marketing relate to
the wide organisational context

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Roles and responsibilities of the marketing
function
Marketing Mix – 4 Ps of Marketing
•Product – Sainsbury is providing diversified of products & maintain high quality so that company can deliver specific
value to their customers which can useful to take more competitive advantages.
•Price – Sainsbury adopt effective pricing policy so that company can attract more customers with their offers and
discounts
•Place –Sainsbury regulate their operations from various stores and supermarkets so that people can reach properly and
get effectively goods and services of the company.
•Promotion - Sainsbury’ advertise their products through various social media platforms like Facebook, Instagram ,
Twitter , Youtube and many more online platform.

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The role of marketing is also connected with the customers relation and branding of the Sainsbury which
are discussed below -
Customer relations – Marketing manager is responsible to maintain the customer relation so that
company can appropriately manage all the tasks & deliver the more value of their products & services.
Manager can operating many marketing campaigns & properly communicate with the customers from
social media platform like Facebook, Twitter , Instagram and websites and satisfy the questions of
customers and take feedback.
Branding of Sainsbury – This is also contain as the main role of marketing manager which can useful to
improve the brand image and value of the company through various marketing activities which can useful
to increase the productivity & effectiveness of the company.
Roles and responsibilities of the marketing function

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Impact of Current Issues on Sainsbury
Due to Covid Pandemic , the current scenario is also change . There are various challenges are facing by
Sainsbury which create specific issues in the marketing and business operations of the company. Because
of lockdown, company experienced various ups & down in their marketing it provide adverse impact on
the productivity of the company. Some specific challenges facing by the company such as –
• Connect with the customers
•Connect with the colleagues
•Build a strong & sustainable future
• Constant changing the requirement of customers.

As per this PPT it can be concluded that to maintain marketing activities is the main purpose of the
companies so that they can effectively maintain their marketing essential. The main purpose of this
project is to identify the various roles and responsibilities of the marketing functions which can
provide positive impact on the working of the organization. This project is also discussed about
specific interrelationship between marketing and other financial unit of the firm.
Conclusion

Cacciolatti, L. and Lee, S.H., 2016. Revisiting the relationship between marketing capabilities and
firm performance: The moderating role of market orientation, marketing strategy and
organisational power. Journal of Business Research, 69(12), pp.5597-5610.
Moorman, C. and Day, G.S., 2016. Organizing for marketing excellence. Journal of
Marketing, 80(6), pp.6-35.
Harmeling, C.M., Moffett, J.W., Arnold, M.J. and Carlson, B.D., 2017. Toward a theory of customer
engagement marketing. Journal of the Academy of marketing science, 45(3), pp.312-335.
References

Thank you