Analyzing Marketing Roles, Responsibilities and Functions at Workplace

This essay provides an overview of marketing essentials, focusing on the roles, responsibilities, and functions within an organizational context, specifically referencing Morrison as an example. It highlights key marketing concepts such as distribution, financing, pricing, product and service management, promotion, and selling. The analysis explains how these marketing roles and responsibilities relate to wider organizational departments like sales, operations, and finance. The conclusion emphasizes that effective marketing functions and operations lead to positive results and promote overall business success through various activities, including advertising. Desklib offers a variety of solved assignments and study resources for students.

Marketing essential

INTRODUCTION
In order to develop effectiveness at workplace, marketing
functions determines responsibilities that promote vision and
mission with different activities.
In this regard, functions of the marketing of Morrison determines
positive work culture that ascertain profitable results at
workplace.

Marketing concept
Marketing is an important element that assists to accomplish
desired goals and objectives in systematic manner at workplace.
In this regard, enterprise determines advertisement and other
activities of the business on the different level or the market that
helps to ascertain more profits at workplace.

Roles and responsibilities of the
marketing functions
Distribution
Financing
Pricing
Product and service Management
Promotion
Selling

How roles and responsibilities of the
marketing relate with the wider
organisational context
Sales and operational department
Finance department
Marketing and distribution department

CONCLUSION
From the above analysis, it can be interpret that roles and
responsibilities in the Morrison determines creative functions
and operations at workplace that assists to meet with effective
results at workplace.
In this regard, the chosen organisation able to create different
activities that assists to promote effective functioning in the
business unit.
Advertisement also put that assists to accomplish more effective
functions at workplace.

REFERENCES
Anderson, D.R., Sweeney, D.J. and Cochran, J.J., 2014. Essentials of
statistics for business and economics. Cengage Learning.
Baines, P., Fill, C. and Page, K., 2013. Essentials of marketing. Oxford
University Press.
Berkowitz, E.N., 2016. Essentials of health care marketing. Jones &
Bartlett Publishers.
Brassington, F. and Pettitt, S., 2013. Essential of marketing.