Marketing Essentials: Key Roles, Trends, and Organizational Impact

This report provides a comprehensive overview of marketing essentials, focusing on the key roles and responsibilities within the marketing function. It delves into the concept of marketing, outlining different processes and emphasizing the importance of understanding customer preferences and demands. The report explores current and future marketing trends, particularly highlighting the significance of social media marketing through platforms like Facebook and Instagram. It details the roles of a marketing manager and their responsibilities within the broader organizational context, emphasizing the interrelation with other departments such as HR, R&D, finance, and operations. The report underscores the value and importance of marketing, especially within the context of TUI, and concludes by emphasizing the impact of interdepartmental collaboration on organizational performance. References from academic sources are also included.

Marketing
Essentials
PART- 1

Content
 Introduction
 Key roles and responsibilities of marketing function
 Current and future marketing trends
 Roles and responsibilities of marketing manager
 Roles and responsibilities of marketing related to the wider organisational
context
 Value and importance of marketing
 Conclusion
 References

Marketing is the primary function for all organisation in modern era.
This involves understanding the customers preferences, customers
demand, building relations with public, customer driven marketing
strategy and provide prime among customers. The present
presentation discusses the role of marketing with the roles of
selling function and their inter-relatedness with other functional
departments of the firm.
Introduction

Key role and responsibilities of the
marketing function
Concept of marketing and different marketing process: Marketing refers
to a process of promoting products and services that has been produced by
the organisation. The concept of marketing consists of five major factors
that describe the marketing of TUI retail.

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These concept of marketing considers future as well as current trends for
a successful marketing strategies and plans. Five major factors of
marketing concepts are as follows:
Product concepts – This concepts states that the consumer always try
to seek for the products and services which will provide them the
value, satisfaction and is of the best quality. It would help the company
TUI in determining the exact needs and wants of their customer and
will allow them to produce the goods according to the demand of
customers so that the cost of operations can be minimized.

Current and future trends in Marketing
These are the tools of marketing which now and in near future every
business is going to adopt for promoting their products and services
in the market.
Facebook and Instagram ads for marketing a products: TUI
must adopt these marketing tool as they are very trending and is the
best source of attracting the young generation to buy the products.

Role and responsibilities of marketing
manager
Marketing manager plays a vital role in marketing management as the
manager is the only one who plan and execute different methods of
marketing.

Roles and responsibilities of marketing
relate to the wider organisational context
At present time, in the corporate world marketing is very essential part
of any organisation as it helps them to get succeed in the market. In
every step of the organisational activity marketing is necessary so
they can achieve their targets and goals easily. The marketing
department is well connected to the others functions of the
organisations, it is must for the organisations to adopt marketing in
the every other function to get succeed.

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Human resource department and Marketing:- The main functions
of HRM in any organisation are recruitment, selection, training and
many others. The HR department and the marketing manager is
related with each others as if the marketing manager needs a
marketing assistant then HR will help them to recruit a better
assistant

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Research & development and Marketing:- In any organisation
research & development department helps to generate the new ideas,
innovations, and create new products and services. Research is well
connected by marketing as without marketing research programs
can not be succeed.

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Finance department and Marketing department:- The marketing
department needs to maintain a close relationship with the finance
department. For successful marketing an organisation needs to
maintain a strong base of finance as it help them to set sales targets,
sales prices, and sales planning.

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Operations management/production and Marketing department:-
For satisfying the customers needs and to meet their expectations an
organisation must develop relationship between the marketing
department. As marketing helps operational management to operate
their activities effectively so they can enhance their performance.

Value and importance of the marketing
role in the context of TUI
The marketing department is very essential in every organisation as it
is the key process of researching, promoting, and selling the
products. Marketing helps the TUI to give information to their
customers, attract them, and can convince people towards their
products and services.

Conclusion
The interrelationship between all the functional departments have
greatly impact on the performance of TUI. If all the departments
will work together they will able to create a healthy environment in
the organisation as everyone is connected with each others which
helps the managers to convey their messages to employees easily
and employee can easily tell about their issues and problems as well.

REFERENCES
Cooper, C., 2013. Essentials of tourism. Pearson Higher Ed.
Dinçer, M. Z. and Alrawadieh, Z., 2017. Negative word of mouse in
the hotel industry: A content analysis of online reviews on luxury
hotels in Jordan. Journal of Hospitality Marketing & Management.
26(8). pp.785-804.
Dwivedi, Y. K., Kapoor, K. K. and Chen, H., 2015. Social media
marketing and advertising. The Marketing Review. 15(3). pp.289-
309.

Thank You