Report on Marketing Essentials: Roles, Responsibilities and Context

This report delves into the core concepts of marketing, defining it as the strategic promotion of products and services to attract a broad customer base. It examines the critical roles and responsibilities within a marketing department, emphasizing customer focus, identifying market needs, and the use of marketing tools. The report highlights the importance of aligning marketing efforts with the wider organizational context, touching upon interdepartmental collaborations with IT, sales, research and development, human resources, and finance. The report uses the example of Sainsbury's to illustrate the importance of understanding customer needs. The conclusion underscores the vital role of marketing in business success, emphasizing the comprehensive nature of the marketing manager's responsibilities and the necessity of inter-departmental coordination. The report concludes with a list of references to support the analysis.