Impact of Marketing Communication on WhitePot Ltd Performance

This report investigates the impact of marketing communication on organizational performance, focusing on a case study of WhitePot Ltd. The introduction outlines the importance of management and marketing communication, highlighting the challenges faced by WhitePot Ltd. The research aims to...Read More

Management and
research method

Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Rationale of Research..................................................................................................................1
Research Aims.............................................................................................................................1
Research Objectives.....................................................................................................................2
Research Questions......................................................................................................................2
LITERATURE REVIEW................................................................................................................2
METHODLOGY.............................................................................................................................4
Research Philosophy....................................................................................................................5
Research Approaches...................................................................................................................5
Research Strategies......................................................................................................................5
Research Choices.........................................................................................................................6
PART 2............................................................................................................................................7
A project Plan to execute the study..........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................9

TITLE: Impact of marketing communication on organizational performance.
INTRODUCTION
Management is the administration of organization that involves planning, organising, directing,
and controlling that can help to operate the business regularly. Management is needed for
organized life and important to run all type of businesses. Good management is considered as
backbone of successful organization. The meaning of managing life is getting the thing proper so
that goals can be achieved effectively (Snyder, 2019). The research is based on case study of
WhitePot Ltd that has grown from one small tile retail outlet into one of the largest importers,
retailers, distributors and manufacturers of ceramic and porcelain tile products in Ireland. The
management of such organization is facing the problem of improper marketing communication
that needs to solve. To solve the problem an app is designed to maintain effective
communication. The research proposal is going to cover aims & objectives, rationale, and
research questions, and literature review and methodology that can help to complete the research.
PART 1
Rationale of Research
The current research has taken in to consideration regarding significance of marketing
communication in organization that can help to reach the targeted customers and increase the
performance. Management is the process of planning, organising, directing, and controlling the
business activities that uses to develop the business performance and attain the business goals. If
there is proper management between employee and task that is assign by management that can
accomplish the business goals. The present investigation is conducted in professional and
personal context. The personal context is used to develop the understanding and providing
information in detailed manner. Other side, professional context is used to know the issues which
faced by WhitePot Ltd. in maintaining the marketing communication. This affects the
organizational performance and profitability in changing environment and proper solution is
provided to employee that helps to attain the business goals (Clarke and Visser, 2019).
Research Aims
The aim of research is “To examine the significance of marketing communication that
increases organization performance.” A study on WhitePot Ltd.
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Research Objectives
 To enhance the understanding about the management and marketing communication.
 To study the significance of marketing communication for business organization.
 To identify the different issues faced by WhitePot Ltd due to marketing communication.
 To access various ways or sources of marketing communication that used by WhitePot
Ltd to improvise the organizational performance.
Research Questions
 What is management and marketing communication in context to business?
 What are the significance of marketing communication for business organization?
 Which different issues are faced by WhitePot Ltd due to marketing communication?
 What are different ways of marketing communication implemented through WhitePot Ltd to
improvise the organizational performance?
LITERATURE REVIEW
The understanding about the management and marketing communication.
As per view point of Batallán (2019), Management is needed everywhere as it engage
number of employees in organizational performance and supports to attain the business goals.
Management is the continuous process of planning, organising, and controlling the business
functions so that each task can be complete timely. The individuals who have the duty and
authority to decide the organization's general vision are also referred to as the organization's
management. Management has ability to determine what the institution's priorities should be and
how they can be met. In WhitePot Ltd, management is the main aspect which used by managers
in order to manage and organise the business activities. The management understand the needs of
their employees and engage them in function that build the confidence level and increase
business performance.
According to GETACHEW 2018, Marketing communication is the process of sharing ideas
and thoughts which used by company or management to provide the information and increase
organizational sales. The management should have proper knowledge and skills which can be
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used to communicate properly and target the people effectively. In WhitePot Ltd. management is
focusing on marketing communication for the purpose of providing detail regarding products and
increase the organizational sale.
The significance of marketing communication for business organization.
According to Mohajan (2018), Marketing communication is becoming an important player
in life of business as it attracts the large number of customers and provides the detail of products
so that buying decision can be made accordingly. All organization is require adopting the
effective marketing communication as management conduct the market research and introduces
new product that can help to increase the business sales and profitability. In other words,
marketing communication is the process of identifying needs and filling it by managing and
organising all functions effectively. This is also important for organization to focus on marketing
communication as it helps to move products, services and ideas from manufacturer to end users
that develop the business performance in changing environment. This also helps to maintain the
good relations with customers and prospects that increase higher performance.
In context to WhitePot, marketing communication is important as it supports to reach the
targeted customers by providing proper information and details to their customers. The
management understand the needs and bring innovation in their organization that can help to
develop the business performance and productivity. By using this, good relationship can be
maintain between employer and customers and increase the sales.
To identify the different issues faced by WhitePot Ltd due to marketing communication.
As per opinion of Hrušková 2020, Communication is the act and process of sharing and
exchanging ideas or feeling which uses to develop the business performance. This is important
for each company to identify the needs and offer the products accordingly. If there is improper
marketing communication then it will be difficult for company to run and operate their business
as it affect organizational performance negatively. In context to WhitePot Ltd. different issues
facing by organization as it reduced the sales and profitability due to improper marketing
communication. This create the problem in running the business continuously as management
does not fill their customer’s expectations and affected the profitability negatively.
Due to lack of marketing communication in selected company, management feels lower
sales as it cannot reach the targeting customers and feels problem in managing the performance.
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Moreover, lack management create the problem in engaging the customers in business activities
and reduce the business productivity. The management and employees of selected company is
facing the problem in sharing and transforming the business related information that impacts
negatively on business performance and profitability.
To access various ways or sources of marketing communication that used by WhitePot Ltd to
improvise the organizational performance
According to Ahmad 2019, In business environment, trend is changing day by day where
communication is highly important as it brings the changes in existing products and increase the
sales. Marketing is important as it used by companies to provide the right information about
products and services for the purpose of developing the business performance In other words,
marketing communication is the tool which uses by management and leaders to share the
information. In relation to WhitePot Ltd, management should be evaluated the different sources
of marketing communication which can help to reach the targeted customers and accomplishing
the business goals. The different sources of marketing communication are advertisement,
personal selling, direct marketing, word of mouth, sales promotion, interactive marketing, and
public relation which can be used to engage the employees as well as customers in order to run
their business continuously and increase the productivity.
The management of selected company can use personal selling, sales promotion,
advertisement, and digital market to provide the information about its retailing products and
other services which can help to increase the sales and profitability in competitive market. This
also helps to develop the business performance by managing all functions and activities as it
bring innovation and new technology in their organization and accomplishing the business goals.
Thus, by using different ways of marketing communication performance of company can be
improved efficiently and complete the targets.
METHODLOGY
Research methodology refers to simple or practical term which uses by researcher for the
purpose of completing the project timely and completing the task effectively. This methodology
states how to collect data and information by using different methods. This is the technique uses
to determine, choose, and selecting the important information that relates to topic. In context to
WhitePot Ltd, researcher conduct the proper research by using appropriate methods and strategy
that is defined below:
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Research Philosophy
This is the part of research methodology which uses by researcher to develop the
information and managing all activities. Research philosophy refers as set of beliefs, nature, and
concern which use to managing the all information and accomplish the task. there is different
type of philosophy positivism, interpretivism, and pragmatism that uses according to topic
(Knottnerus and Tugwell, 2018).
Justification: In relation to current research of management and marketing
communication, positivism philosophy use by researcher by assuming knowledge independent of
subject which is studied. This can help to collect the information and managing the all functions
effectively.
Research Approaches
Approach is the plan and procedure that contains the steps of broad assumptions to collect
the data and information effectively. For researcher it is important to understand about topic and
follow the approach that suits their research. The research approach is categorised in two parts
such as inductive and deductive that can help to manage the all functions.
Justification: According to research management and marketing communication is
important for all organization as it uses to provide the details about products and influence the
customers to buy them. In relation to current research, deductive approach use by researcher that
help to know the hypothesis data and completing the project timely.
Research Strategies
Strategy is kind of planning and strategy which uses by business concern to operate their
business and accomplish the business goals. The research onion is having number of layers that
suggest strategies are used to managing the all information by using proper resources. This
involves case study, action research, grounded theory Ethnography and survey.
Justification: In relation to current research, case study is going to be used by researcher
as WhitePot Ltd, is facing the problem due to marketing communication that needs to be solve
by managing all functions and using communication channel properly.
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Research Choices
The research choice should be appropriate and related to topic as it develop the skills and
abilities of an individual and targeting the people or team members to complete the research.
This suggest mono method, mixed method, and multi method that uses to complete the research.
Justification : In relation to current research and marketing communication, mono method
in which researcher focuses on qualitative and quantitative research which can help to develop
the knowledge and skills (Castañon and et.al., 2019).
Data collection
Data collection is the research methodology which uses by researcher to collect the data
and information from different basis that can help to manage the performance effectively. In
other words, it is a technique that use to collect the qualitative and quantitative data that supports
to managing the project timely (Kintu, 2020).
Justification: The researcher is decided to use the quantitative analysis in which it gather
various information from different sources and accomplishing the business goals. This can help
to develop the business performance and productivity by managing and arranging the data
appropriately.
Sampling
This is another methodology that states how many participants involved in related
research and managing the information. The present research is about management and
marketing communication that should be use by companies to bring the information and
completing the task (Krizanova and et.al., 2019).
Justification- There is total 30 participants which will be used by researcher as it will
helps to complete the research and managing the task properly. The researcher will involve
different participants that will support the study and complete the research effectively.
Ethical consideration
In relation to present research, investigator make sure to candidates and all that the
collected information is relevant, ethical, and reliable to the topic as it helps to complete the
project in certain time and attaining the higher performance.
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PART 2
A project Plan to execute the study
In case study of WhitePot LTd, different problem faced due to improper management and
lack of marketing communication that affected the organizational productivity and profitability
in retail sector. The researcher has used different methodology and design which can help to
complete the study and managing the each activity effectively. To solve the problem and
managing higher performance a project plan is designed by management in which an application
is going to launch by project manager that can help to communicate properly and accomplish the
goals. To launch and design the new application different stages has been followed;
To identifying the problem: Whitepot is facing the problem of improper communication
between employer and employees that affect the organizational performance negatively. This is
important for management to use the proper sources of communication and marketing.
To conduct the market research – This is another step of project plan which used by
project management to conduct the market research properly and allocating the resources. The
management of WhitePot Ltd following this stage by using quantitative and case study research
method that can help to collect the number of information and managing the higher performance.
This can help to develop the changes and managing the higher productivity (Amin and Priansah,
2019).
Launching application – This stage is related to launching the application of
communication that will help to reach the customers directly and influence the number of
customers by providing detail of products and services which provides by company.
Setting the budget and allocation of task – In relation to current project and designing the
application a budget is decided by management in which fund is allocated for proper activities
and functions as it helps to complete the project timely and attaining higher performance (Duralia,
2018).
Finding error and implementation of changes – The project management of Whitepot Ltd
company find the errors that occurs while working on project and bring the changes if needed.
This can help to develop the organizational productivity by resolving all problems and
accomplishing the business goals.
From the above discussed project plan and designing of marketing communication app it
can understand that chosen organization will resolve the all problem which arises in business
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activities and attracts the large number of customers for buying their products. This plan will
help to increase the business productivity and profitability.
CONCLUSION
From the report it can be concluded that research project is the assignment that needs
time to complete. The researcher is conducted on the basis of collected information that should
be related to topic. This can help to develop the business goals and objectives effectively.
Different methodology and literature review is used in relation to project. The current project is
about management and marketing communication that uses by company to reach the targeted
customers and increase the organizational sales effectively.
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REFERENCE
Books and journal
Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines. Journal of Business
Research. 104. pp.333-339.
Mohajan, H. K., 2018. Qualitative research methodology in social sciences and related subjects. Journal of
Economic Development, Environment and People. 7(1). pp.23-48.
Clarke, E. and Visser, J., 2019. Pragmatic research methodology in education: possibilities and
pitfalls. International Journal of Research & Method in Education. 42(5). pp.455-469.
Batallán, G., 2019. Anthropology and Research Methodology. In Oxford Research Encyclopedia of Education.
Knottnerus, J. A. and Tugwell, P., 2018. Ethics of research methodology requires a methodology of research
ethics. Journal of clinical epidemiology. 100. pp.v-vi.
Castañon, T. H. F. M., and et.al., 2019. Managment of sulphur fertilizer in forage sorghum crop cultivated in
eutrophic Cambisol with alkaline pH. Australian Journal of Crop Science. 13(8). p.1258.
Kintu, G. M., 2020. Managment of Positive Cervical Human Papiloma Virus Wome
Krizanova, A., and et.al., 2019. The effectiveness of marketing communication and importance of its evaluation in
an online environment. Sustainability. 11(24). p.7016.
Amin, M. and Priansah, P., 2019. Marketing Communication Strategy To Improve Tourism Potential. Budapest
International Research and Critics Institute-Journal (BIRCI-Journal). 2(4). pp.160-66.
Duralia, O., 2018. Integrated marketing communication and its impact on consumer behavior. Studies in Business
and Economics. 13(2). pp.92-102.
Ahmad, A., 2019. Integrated marketing communication capability: an investigation in the consumer market of
Pakistan (Doctoral dissertation, Universiti Utara Malaysia).
Hrušková, A., 2020. THE IMPORTANCE OF MARKETING COMMUNICATION IN RAISING AWARENESS
OF HEALTHY FOODS. Marketing Identity. 8(1). pp.179-192.
GETACHEW, B., 2018. THE IMPACT OF MARKETING COMMUNICATION ON PHYSICIAN’S
PRESCRIPTION BEHAVIOR; 16 SELECTED HOSPITALS IN ADDIS ABABA AS CASE (Doctoral
dissertation, st. mary's University).
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