Role of Marketing and Media Plans: HND Business Management Unit 02

This document details the internal verification and feedback for a Higher National Diploma (HND) in Business Management assignment, specifically Unit 02: Marketing Processes and Planning. The assignment focuses on the role of marketing within an organization and its relationship with other functional units. It includes developing and evaluating marketing and media plans, aligning marketing mix objectives with organizational strategies. The document contains an internal verification checklist, a summative assignment feedback form with detailed assessment criteria (P1-P5, M1-M5, D1-D4) aligned with learning outcomes, and assessor feedback. The feedback form provides a comprehensive evaluation of student work, including pass, merit, and distinction descriptors for each learning outcome, ensuring alignment with the assignment brief and providing constructive feedback. The verification process ensures the accuracy and consistency of assessment decisions.

HigherNationals
Internal verification of assessment decisions–BTEC(RQF)
INTERNALVERIFICATION–ASSESSMENTDECISIONS
Programmetitle HND in Business Management
Assessor InternalVerifier
Unit(s) Unit 02: Marketing Processes and Planning
Assignmenttitle Role of marketing and its relationship with functional units of an organisation.
Developing and evaluating marketing and media plans by aligning marketing mix
objectives with organizational strategies
Student’sname
Listwhichassessmentcrit
eriatheAssessorhasawar
ded.
Pass Merit Distinction
INTERNALVERIFIERCHECKLIST
Dotheassessmentcriteriaawardedmatcht
hoseshownintheassignmentbrief? Y/N
Isthe Pass/Merit/Distinction
gradeawardedjustified bythe assessor’s
comments on the student work?
Y/N
Hastheworkbeenassessedaccur
ately? Y/N
Isthefeedbacktothestudent:
Givedetails:
• Constructive?
• Linkedtorelevantassessmentcriter
ia?
• Identifyingopportunitiesfor im
provedperformance?
• Agreeingactions?
Y/
NY/
N
Y/
NY/
N
Doesthe
assessmentdecisionneedamending? Y/N
Assessorsignature Date
InternalVerifiersignature Date
Programme Leader Date

signature(ifrequired)
Confirm actioncompleted
Remedialactiontaken
Givedetails:
Assessorsignature Date
InternalVerifiersi
gnature Date
Programme
Leadersignature(ifrequi
red)
Date

Higher Nationals - SummativeAssignmentFeedbackForm
StudentName/ID
UnitTitle Unit 02: Marketing Processes and Planning
AssignmentNumber Assessor
SubmissionDate DateReceived1stsub
mission
Re-submissionDate DateReceived2ndsubmissio
n
AssessorFeedback:
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
Pass, Merit &
Distinction Descripts
P1 P2 M1 M2 D1
LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business
objectives.
Pass, Merit &
Distinction Descripts
P3 M3 D2
LO3 Produce a marketing plan for an organization that meets marketing objectives.
Pass, Merit &
Distinction Descripts
P4 M4 D3
LO4 Develop a media plan to support a marketing campaign for an organisation.
Pass, Merit &
Distinction Descripts
P5 M5 D4
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
Pass, Merit &
Distinction Descripts
P1
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisa
Pass, Merit &
Distinction Descripts
LO1 Explain the role of marketing and how it interrelates with other functional un
Pass, Merit &
Distinction Descripts
LO1 Explain the role of marketing and how it interrelates with oth
Pass, Merit &
Distinction Descripts
LO1 Explain the role of marketing and how it interre
Pass, Merit &
Distinction Descripts
LO1 Explain the role of marketing and
Pass, Merit &
Distinction Descripts
LO1 Explain the role of
Pass, Merit &
Distinction Descripts
Grade: AssessorSignature: Date:
ResubmissionFeedback:
Grade: AssessorSignature: Date:
InternalVerifier’sComments:
Signature&Date:
* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades decisions have been
agreed at the assessment board

Assignment Feedback
Formative Feedback: Assessor to Student
Action Plan
Summative feedback
Feedback: Student to Assessor
Assessor signature Date
Student signature Date

Pearson
Higher Nationals in
Business
Unit 02: Marketing Process and Planning
Assignment

General Guidelines
1. A Cover page or title page – You should always attach a title page to your assignment. Use previous page as
your cover sheet and make sure all the details are accurately filled.
2. Attach this brief as the first section of your assignment.
3. All the assignments should be prepared using a word processing software.
4. All the assignments should be printed on A4 sized papers. Use single side printing.
5. Allow 1” for top, bottom, right margins and 1.25” for the left margin of each page.
Word Processing Rules
1. The font size should be 12point and should be in the style of Time New Roman.
2. Use 1.5 line spacing. Left justify all paragraphs.
3. Ensure that all the headings are consistent in terms of the font size and font style (First level 16/bold, Second
level 14/bold and Third level 12/bold).
4. Use footer function in the word processor to insert Your Name, Subject, Assignment No, and Page
Number on each page. This is useful if individual sheets become detached for any reason.
5. Use word processing application spell check and grammar check function to help editing your assignment.
Important Points:
1. It is strictly prohibited to use textboxes to add texts in the assignments, except for the compulsory
information. eg: Figures, tables of comparison etc. Adding text boxes in the body except for the before
mentioned compulsory information will result in rejection of your work.
2. Avoid using page borders in your assignment body.
3. Carefully check the hand in date and the instructions given in the assignment. Late submissions will not be
accepted.
4. Ensure that you give yourself enough time to complete the assignment by the due date.
5. Excuses of any nature will not be accepted for failure to hand in the work on time.
6. You must take responsibility for managing your own time effectively.
7. If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in
writing) for an extension.
8. Failure to achieve at least PASS criteria will result in a REFERRAL grade .
9. Non-submission of work without valid reasons will lead to an automatic RE FERRAL. You will then be
asked to complete an alternative assignment.
10. If you use other people’s work or ideas in your assignment, reference them properly using HARVARD
referencing system to avoid plagiarism. You have to provide both in-text citation and a reference list.
11. If you are proven to be guilty of plagiarism or any academic misconduct, your grade could be reduced to A
REFERRAL or at worst you could be expelled from the course

Student Declaration
I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as my own
without attributing the sources in the correct way. I further understand what it means to copy another’s work.
1. I know that plagiarism is a punishable offence because it constitutes theft.
2. I understand the plagiarism and copying policy of the Edexcel UK.
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the assignments for this
program.
4. I declare therefore that all work presented by me for every aspects of my program, will be my own, and where
I have made use of another’s work, I will attribute the source in the correct way.
5. I acknowledge that the attachment of this document signed or not, constitutes a binding agreement between
myself and Edexcel UK.
6. I understand that my assignment will not be considered as submitted if this document is not attached to the
attached.
Student’s Signature: Date:
(Provide E-mail ID) (Provide Submission Date)

Higher National Certificate/Diploma in Business
Assignment Brief
Student Name /ID Number
Unit Number and Title Unit 02: Marketing Processes and Planning
Academic Year 2021/2022
Unit Tutor
Assignment Title Role of marketing and its relationship with functional units of an
organisation. Developing and evaluating marketing and media plans
by aligning marketing mix objectives with organizational strategies
Issue Date
Submission Date
IV Name & Date
Submission format
Section A
The submission of assignment 01 should be a 15-minutes individual PowerPoint presentation (05 minutes
allocated for questions). The presentation slides and speaker notes should be submitted as one copy. You
are required to make effective use of signposting (numbered PowerPoint headings, bullet points and
subsections) in- text referencing as appropriate. Your research should be referenced using the Harvard
referencing system. Please also provide a reference list using the Harvard referencing system. The learner
should provide speaker notes along with presentation slides with recommended word count of 750-1500,
although you will not be penalised for exceeding the total word limit.
Section B, C and D
The submission should be in the form of an individual written report. This should be written in a concise,
formal business style using 1.5 spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research and referenced
using the Harvard referencing system.
Part B: The recommended word count is 1,000–1,500 words for the comparison in report format
Part C: Marketing plan of approximately 2000 words in report format
Part D: Media plan of approximately 1500 words in report format

Unit Learning Outcomes:
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business
objectives.
LO3 Produce and evaluate a basic marketing plan for an organization that meets marketing objectives.
LO4 Develop a media plan to support a marketing campaign for an organisation.
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Explain the role of marketing and how it interrelates with other business units of an
organization
P1 Explain the concept of
marketing and marketing
operations including the
different areas and role of
marketing.
P2 Explain how the
marketing function
relates to the wider
organisational context.
M1 Analyse the role of
marketing in the context
of the marketing
environment.
M2 Analyse the
significance of
interrelationships
between marketing and
other functional units of
an organisation.
D1 Critically analyse the
external and internal
environment in which the
marketing function
operates.
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business
objectives
P3 Compare the ways in
which different
organisations apply the
marketing mix to the
marketing planning
process to achieve
business objectives.
M3 Review strategies and
tactical approaches
applied by organisations
to demonstrate how
business objectives can
be achieved successfully.
D2 Evaluate strategies
and tactical approaches
to the marketing mix in
achieving overall business
objectives.
LO3 Produce a marketing plan for an organization that meets marketing objectives
P4 Develop a marketing
plan that includes key
elements of marketing
planning for an
organisation to achieve
marketing objectives.
M4 Produce a detailed
tactical marketing plan
that integrates the
extended marketing mix
to achieve marketing
objectives.
D3 Produce a strategic
marketing plan for an
organisation that
measures achievement of
marketing objectives
within key performance
metrics.
LO4 Develop a media plan to support a marketing campaign for an organisation.
P5 Produce a media
plan that includes
recommendations and
rationale for selected
media activities that
meet budgetary
requirements and
objectives of a
marketing campaign
M5 Devise an integrated
multimedia plan, selecting
appropriate digital, offline
and social media channels
for communication.
D4 Provide a justified
integrated multimedia
plan based on
quantitative and
qualitative criteria.

brief.
Assignment Brief and Guidance:
Section A
Scenario: You are the newly appointed Trainee Assistant Marketing Executive of a company based
in Sri Lanka and you have noticed poor cross functional communication and lack of marketing
orientation throughout the organization. In order to resolve the problem, as the Trainee Assistant
Marketing Executive, you have decided to meet the top management and present them the role of
the marketing department and the interrelationship with other functional areas of the organization.
You are required to provide an explanation to the concept of marketing, including current and
future trends. An overview of different marketing processes explaining the value and importance of
the marketing role in the wider business context also need to be provided related to the chosen
organisation. Furthermore, you need to explain and critically evaluate the role and responsibilities
of marketing personnel in the context of the organisation. Presentation then needs to provide an
appropriate explanation and a critical evaluation to the importance on how marketing department
influences and interrelates with other functional departments of the organisation. Also, you need to
critically analyse the external and internal environment in which the marketing function operates in
your selected organisation.
You are now required to develop anindividual written report that consist of following three
sections;
Section B
You are now required to submit a briefing paper to the marketing team that contains a comparison
and evaluation of two companies in the same sector on how various elements of 7Ps marketing mix
used in marketing planning process to achieve the company objectives successfully by apprising
the different tactics applied.Select the same company you have chosen in the section A along with
another company in the same sector to prepare the briefing paper.
Section C
You need to produce a detailed,strategicmarketing plan including key elements of marketing

planningand tactics that integrates marketing mix for the chosen company in section A to achieve
marketing objectives. Further, you need to produce measure achievement of marketing objectives
within key performance metrics to the chosen company in your marketing plan.
Section D
You need to develop a media plan that includes recommendations and rationale for selected media
activities that meet budgetary conditions and objectives of a marketing campaign brief for the
chosen company in section A. Devise this as an integratedmultimedia plan, selectingappropriate
digital, offlineand social media channelfor communication based on qualitative and quantitative
criteria.
Grading Rubric
Grading Criteria Achieved Feedback
P1 Explain the concept ofmarketing and
marketingoperations including thedifferent
areas and role ofmarketing.
P2 Explain how themarketing functionrelates
to the widerorganisational context.
P3Compare the ways inwhich
differentorganisations apply themarketing
mix to themarketing planningprocess to
achievebusiness objectives.
P4Develop a marketingplan that includes
keyelements of marketingplanning for
anorganisation to
achievemarketingobjectives.
P5 Produce a mediaplan that
includesrecommendations andrationale for
selectedmedia activities thatmeet
budgetaryrequirements andobjectives of
amarketing campaignbrief.
M1 Analyse the role ofmarketing in the
contextof the marketingenvironment.
M2 Analyse the significance
ofinterrelationships between marketing and
other functional units of the organisation
M3 Review strategies andtactical
approachesapplied by organisationsto
demonstrate howbusiness objectives canbe
achieved successfully.
M4 Produce a detailedtactical marketing

planthat integrates theextended marketing
mixto achieve marketingobjectives.
M5 Devise an integratedmultimedia plan,
selectingappropriate digital, offlineand social
media channelsfor communication.
D1 Critically analyse theexternal and
internalenvironment in which themarketing
functionoperates.
D2Evaluate strategiesand tactical
approachesto the marketing mix inachieving
overall businessobjectives.
D3 Produce a strategicmarketing plan for
anorganisation thatmeasures achievement
ofmarketing objectiveswithin key
performancemetrics.
D4 Provide a justifiedintegrated
multimediaplan based onquantitative
andqualitative criteria.

OBSERVATION RECORD
Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit number & title: Unit 02: Role of marketing and its relationship with functional units of an
organization
Description of activity undertaken
Assessment criteria targeted
How the activity covers the requirements of the assessment criteria (this does not confirm achievement of
assessment criteria or confer an assessment decision)
Learner name:

Learner signature: Date:
Assessor name:
Assessor signature: Date

WITNESS STATEMENT
Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit number & title: Unit 02: Role of marketing and its relationship with functional units of an organisation
Description of activity undertaken (please be as specific as possible)
Assessment criteria (for which the activity provides evidence)
How the activity covers the requirements of the assessment criteria, including how and where the activity took place
(this does not confirm achievement of assessment criteria or confer an assessment decision)
Witness name: Job role:
Witness signature: Date:
Learner name:
Learner signature: Date:
Assessor name:
Assessor signature: Date: