Marketing Report: Analyzing Party Tourism Ethics in Greece

This report delves into the ethical complexities of party tourism in Greece, examining its economic significance and the challenges it presents. It explores the background of the issue, focusing on the need for ethical solutions within the industry, and analyzes the stakeholders, including investors, government, employees, and residents. The report references ethical decision-making processes and relevant policies while proposing a solution with a flow diagram. It also includes an awareness-raising article and concludes with a summary of key findings, emphasizing the importance of balancing economic growth with ethical considerations and cultural sensitivity. The analysis considers the economic, social, and environmental contexts to provide a comprehensive understanding of the topic.

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Table of Contents
1. Background to the problem and scope of ethical solution.....................................................2
2. Beneficiaries and stakeholders of the ethical solution...........................................................5
3. Reference to the ethical decision-making process used.........................................................7
4. Relevant International and National or Regional Policy........................................................8
5. Description of solution and flow diagram..............................................................................9
6. Awareness raising Guardian Newspaper Article.................................................................12
7. Conclusion............................................................................................................................14
Reference..................................................................................................................................16

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1. Background to the problem and scope of ethical solution
Tourism is considered as one of the most effective industries that help in a society or a
country to thieve from an economic perspective. Baum (2016) is of the opinion that most
countries depend upon tourism so that it can manage its economic condition and maintain
stability. However, every country have its rules and regulations with respect to managing
tourism and the manner in which people respond to the contribution made by the tourism
industry. In this regard, an analysis can be made about the challenges that are faced by the
tourism industry in Greece. The focus is to identify the problems related to ethics while
conducting a party tourism destination in Greece.
Roberts, Hall and Morag (2017) pointed out the fact that tourism in Greece is an
essential element of the economic growth of the country. The tourism industry is the most
important sector in the country and helps in its development. It has been by Paraskevas and
Brookes (2018) reported that Greece had managed attract 26.5 million international visitors
in 2015 and over 33 million in 2018. This has made Greece as one of the most visited places
in the world and Europe helped the city to gain recognition in the tourism market particularly
as a party and drinking destination. The tourism industry contributes to about 21.5% of the
capital GDP of Greece.
Despite its fame all across the world and Europe as a favourite party and drinking
destination, the tourism industry of Greece has been faced by several issues. These issues can
hamper the growth of the industry, prevent tourists from visiting the place as well as deplete
the economic condition of the country. As observed by Mason (2015), the party and drinking
destination is run by the influence of the political parties in Greece and can cause severe
issues in the ethical front of the country. The citizens need to ensure that the party and
drinking does not end up in unethical behaviour among the people. Estimation can be made

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about the net worth of Greece as a party and drinking destination which is expected to be
worth more than £225 billion. However, uncertainty about the response of the people can be a
concern for the country.
Apart from this, other issues also play a major role in restricting Greece as a party and
drinking destination with the intention of reaching new possibilities. For example, in the
modern world, people use the internet for booking hotels particularly if the desire is to visit
an international tourist spot. As seen from the above analysis, Greece is a main tourist
attracting city for people that belong to the international market (Gössling and Buckley
2016). Hence, it can be said that cyber security and data privacy is an important issue that the
tourism sector need to deal with. At the same time, Song (2016) is of the opinion that issues
may arise in trying to convert Greece as a major party and drinking destination due to the
culture of the country and the people.
Therefore, the focus in the project is that of the development of Greece as a party and
drinking destination and the manner in which ethical concerns of the people can be related to
the destination. In this regard, the current social, economic and environmental context needs
to be taken into account so that an understanding of the scenario can take place. As stated by
Butler (2018) support from the society as well as government is needed for the development
of Greece as a party and drinking destination. In the case of tourism industry in Greece, it has
been seen that the political influence of the country defines its existence as well as
development.
Hence, the support of the political factors can be considered as positive for the
development of the country as a party and drinking destination. Airey et al. (2015) pointed
out that currently the economic condition of Greece has seen a minor glitch due to the
existence of the controversies related to the reactions of the people. Hence, the economic

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condition can be considered as a major drawback for the development of the industry.
Despite the fact that tourism industry makes significant contribution for the development of a
country, without a balanced economy it can be difficult to invest on the development of new
project (Butler 2018).
Therefore, it can be said that the economic condition of the country may hinder the
growth of the country as a party and drinking destination. At the same time, the party and
drinking destination may provide Greece with an opportunity to attract more customers in the
country. However, concerns regarding the reactions of the people and the culture of the
country can be taken into consideration. Domínguez, Alén and Darcy (2018) stated that most
people tend to make a living by gaining employment in tourism. It may also cause problems
in the environmental factors as tourists may be indulged in unsustainable activities such as
causing pollution or dumping of the drinking bottles in various places.
Therefore, the need for the development of a party and drinking destination can be
attributed to the development of a stable economic as well as recognition of the country. As
stated by Balli and Tsui (2016) converting the country into a party and drinking destination
can prevent the historical perspective of the people. At the same time, proper management
and finances from the Government may help in the development of the country as a party and
drinking destination and provide scope of employment to various people across the country.
The development of the project aiming Greece to be a party and drinking destination
can contribute to the livelihood of the citizens along with the development of the tourism
destination by allowing people to remain free and tour the country without having to worry
about any ethical issues. As pointed out by Robinson and Picard (2016) it has been seen that
the tourists of Greece had dropped significantly mainly due to the fear of the culture within
the country. However, the development of the party and drinking destination project in

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Greece can help the country to regain its stature as a tourism destination in the world. Hence,
the social as well as the environmental context of the country can be taken into account with
its development as a party and drinking destination.
2. Beneficiaries and stakeholders of the ethical solution
Every business or organisation requires the assistance of the stakeholders so that they
can help in its development and progress in the market. Pyke et al. (2016) is of the opinion
that the role of the stakeholders is to ensure that the supply of resources or assistance in terms
of finances continue for the development of a business. Without the continuous support and
assistance from the stakeholders it can be difficult for a company to grow in a competitive
market. In this regard, an analysis of the stakeholders associated with the tourism industry as
well as for the development of Greece as a party and drinking destination can be considered.
Stakeholders can be internal as well as external depending upon the strength and size
of the business. It is necessary to consider the role of the stakeholders in trying to deal with
the ethical situations that exist in a business (Gunter and Smeral 2017). In this case, the
ethical situation that can be associated with the project includes providing people with the
correct guidance so that they can accept the country as a party and drinking destination.
Hence, it can be said that selecting the correct stakeholders to understand the impact is
necessary for the development of the country as a party and drinking destination.
The stakeholders that can be associated with the development of the country as a party
and drinking destination may include the investors. The reason for the involvement of the
investors is that finances are required for the development of the project and consequently,
the investment made can help the in the achievement of the goal based on promotion (De Vita
and Kyaw 2017). At the same time, it is necessary that the impact of the investors be
understood so that a proper development of the project can take place. As stated by Li et al.

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(2018) investment made by the investors can help in providing stability in the economic
condition of the country as well.
Along with the investors, it is also necessary that the Government, employees as well
as the community residents provide assistance for the development of the country as a party
and drinking destination. Knox (2016) is of the opinion that the support of the employees can
help in the development of the destination and party placed within the country. It has already
been seen that the political influence on the development of tourism sector in Greece is high.
Hence, support from the Government can be easily obtained. The community residents can
have a high impact mainly because it can come to terms with the modern nature that exists in
the world (Wengel et al. 2016).
Therefore, based on the contribution and impact of the stakeholders it can be said that
changes can be made in relation to the solutions provided for the development of the country
as a party and drinking destination to mitigate any ethical issues. One such change that can be
developed is the proper party places and drinking destination without causing harm to the
people. As observed by Butler (2017) in the modern world, most countries associate with
providing customers to enjoy in the form of partying in foreign destinations. Foreign
destinations are usually selected for providing bachelor parties and it is necessary that Greece
come to terms with the recent changes in the modern world.
At the same time, an ethical approach can be taken into consideration for the
development of the party and drinking destination so that common and local people are not
offended. Roca (2016) is of the opinion that this can be done with the help of technology as
an automatic manner of selecting the places for the construction of party institutions can be
made. Therefore, it can be said that the development of the party and drinking destination
continue with meeting the demands of the customers so that it can thieve in the market As

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stated by Hakeem and Khan (2018) changes made in a manner can provide opportunities for
an increase in the income generating capacity of the country.
The income generating capacity of the tourism industry can be made by creating
awareness among the communities and the Government about the importance of the country
to transform into a party and drinking destination. It can be said that the development of the
party and drinking destination can help in attracting more tourists and can help in blending
the traditional culture of the country with the modern aspects. For example, the development
of the country as a party and drinking destination can provide opportunities for setting up
bachelor parties for people intended to get married (Deery et al. 2017). Therefore, such
changes can help in the development of the countrry with support from the stakeholders.
3. Reference to the ethical decision-making process used
In order to understand the importance of making ethical decisions, it is necessary to
implement a process that can help in justifying the decisions made in the process. The
application of the ethical decision making process includes the Malloy theory. According to
Pharino, Pearce and Pryce (2018), this theory helps in the incorporation of deontology,
teleology and existentialism approach for the development of an ethical decision making
system within a system. Various moderators are taken into consideration while trying to
implement the concept. In the case of the tourism industry in Greece, the application of the
theory proposed by Malloy can help in generating alternatives with an intention of evaluating
the behaviour of the ethical dilemma (Allen and Patel 2016).
The external moderators act as the stakeholders of the development of the country as a
party and drinking destination. The external moderators in this case are the Government. The
organisational moderators include the employees as without the support of the employees it
can difficult to implement the project in a proper manner (Alexander, Bryce and Murdy

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2017). Other moderators include the customers, investors as well as individual moderators in
the form of the developers of the project.
Figure 1: Ethical decision making model
(Source: Created by author)
4. Relevant International and National or Regional Policy
Every tourism industry needs to take into consideration the policies that need to be
maintained while formulating its strategies. As stated by Wijesinghe, Mura and Culala (2019)
every business oragnisation need to take into account the interest of the community as well as
the policies associated with the development of the community in which it functions. In this
regard, it is necessary to identify the policies that are associated with the international,
national as well as regional policies that are associated with the development of Greece as a
party and drinking destination in a proper manner.
Externalmoderators(Government)Organisationalmoderators(Employees)Significantothermoderators(Customers)Issuespecificmoderators(Investors)Individualmoderatirs(Developers)Decisionprocess

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The important policies that need to be considered in each of the levels are the
employment associated with it. Čakovská (2018) is of the opinion that unemployment is a
root cause for the underdevelopment of a society as most people tend to take illegal actions in
order to earn money. However, with the development of the a proper party and drinking
institutions, unemployment in the tourism industry of Greece can be mitigated as people with
expertise in setting up parties and tending to bars can be employed.
This in turn can help in the reduction of corruption and continue by maintaining with
the ethical policies that exist within the industry. At the same time, gender discrimination can
reduce as both female as well as male population can be employed and divided in various
roles other than just establishing the institutions. Porananond and King (2016) pointed out
that the equal co-existence of the gender can help in the development of a balance between
the genders as division can be made between the different departments such as marketing or
human resource associated with the development of the project.
Along with this, the sustainable development of the environment can also be taken
into account in order to mitigate any type of potential threat of polluting the environment.
According to Perles-Ribes, Ramón-Rodríguez and Ortuño (2018), sustainability is one of the
most important aspects that exists in the development of a project. In the case of the
development of the country as a party and drinking destination, the sustainability of the
environment needs to comply with the environmental policy so that the rich atmosphere of
Greece can be maintained. This can help in the effective development of the international,
regional as well as national policy.
5. Description of solution and flow diagram
In order to ensure that a proper solution is proposed for the development of the
country as a party and drinking destination, it is necessary to understand the steps that can be

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implemented for the development of the project. It has been seen that the major concern that
engulf the tourism industry of Greece includes the lack of proper communication concerning
the demand of the people. Gössling and Buckley (2016) is of the opinion that the
development of solutions required for the management of the tourists need to be maintained
by the concern managers associated with the tourism organisations or the Government.
This is mainly because the Government provides the basic support necessary for the
development of the industry and any resources that need to be used for enhancing the project.
It has been seen by Mason (2015) that the development of the country as a party and drinking
destination need to be done with the support of the local people. Therefore, illustrating the
actions and resources required for the development of the proper parties and bars can help in
understanding the steps required for transforming Greece as a party and drinking destination.
Ionita (2018) is of the opinion that the implementation of employees as a feasible resource
can help in the development of the personnel management of the country as a party and
drinking destination.
Therefore, a flow chart can be presented that helps in the development of the solution
and the manner in which the project can continue to develop in the tourism industry of
Greece.

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Figure 2: Flow chart for the solution
(Source: Created by author)
From the flowchart it can be seen that the development of Greece as a party and
drinking destination require the identification of resources. One of the resources that are
needed is that of the support from the local people. As stated above, lack of proper
communication between the residents and the tourists negate the stability that remains
associated with the project. Tarlow (2016) is of the opinion that time and people help in the
development of a successful project. Hence, the strength and support of the people can be
considered as a major factor that can help in the development Greece as a party and drinking
destination. The reason for the implementation of this particular project is that the tourists
need to be provided with the entertainment so that they can be satisfied (Akın 2015).
However, the issues associated with the development of the project as well as for the
implementation of the solution also need to be considered. In the case of the development of
the country as a party and drinking destination, the issue while implementing the human
DevelopmentofthecountryasapartyanddrinkingdestinationIdentifyingtheresourcesneededImplimentingtheresourcesIdentifyingtheissuesassociatedwiththeimplementationSolvingtheissues

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resource can be associated with the fact that most of the people might be unwilling to work as
a party planner or bar tender. As observed by Mostafanezhad and Norum (2016) it is
necessary that proper mitigation techniques be implemented so that the country can maintain
its traditional history.
In this regard, other cases can be referred to which the solution can be applied. The
development and implementation of a strong human resource management can be applied
while trying to help the tourists in coping with any type of emergency issues. For example, if
customers are willing to indulge in a night-long party, it is necessary that restrictions of time
as well as protection be provided while trying to return to their hotels. This can help in
providing a safe experience for the customers touring the country.
6. Awareness raising Guardian Newspaper Article
In this regard, a newspaper article can be provided in the Guardian that provides
people with the knowledge of the issue at hand and the manner in which it can be mitigated
for the proper development of the future of tourism in Greece. The following is the details
that can be implemented as a newspaper article clip for the Guardian.
The controversial issue that is addressed in the report includes the ethical issues that
exist in the tourism industry in Greece. It has been seen that most of the times the tourists that
visit the place are deprived of proper having proper fun in terms of partying in the country by
drinking. Most of the international tourists that visit Greece aim to identify the history of the
city and the associated landmarks that define Greece as a well known tourist spot in the
world. The tourism industry is one of the famous in the world and the fact that there exist
issues within it is a serious concern for the industry.

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The issue that is taken into account is the fact that Greece need to be developed as a
party and drinking destination. The reason such a factor is considered as an issue is because it
Greece needs tourists for the development of its economic activities. It is necessary that such
an issue be brought to light for the economic development of Greece as well as for the
international tourist group that visits the place. At the same time, addressing this particular
issue is necessary as it can help in the development of rapid change in the Greece tourism
industry and bring about a change in the rich tradition of the country.
It is important that such an issue be addressed with the development of a project that
can help in the mitigating and identifying the impact of the development of the party and
drinking destination. The project that needs to be developed in this regard includes the
development of the party places and bars. The reason for the development of this particular
project is that it can provide the tourists with a complete set of activities that they can
perform after reaching the country. This can help in providing the tourists with a planned
schedule so that they can enjoy their stay in the country and at the same time make necessary
plans for re-visiting the place with the intention of party.
The reason for the tourists to support such a change is the fact that it can provide the
tourists with an opportunity to explore the modern side of the country. Another reason for
encouraging the change is the fact that it can help in the development of the tourism industry
all over the world. The implementation of party plans and bars in Greece can inspire changes
in the tourism industries across the world. However, it is necessary to understand the manner
in which the application of the success of the project needs to be made. The support and
positive nature of the local people can help in the development of a successful project
associated with the changes.

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These changes can take place with the help of the Government as well as the
community members. It has been seen that the political scenario of Greece is supportive of
the development of industries and the growth of business. Therefore, it can be said that the
conversion of Greece as a party and drinking destination can be made based on the support of
the Government in terms of gaining financial stability. At the same time, it is necessary that
the employees provide support in the form of using the expertise they have in the
development of the project. The stakeholders of the tourism industry need to play a
significant role in the development of the country as a party and drinking destination.
The improvement of the situation can be made based on the analysis of the tourism
sector and the impact it has on the Greece tourism industry. The conversion of Greece as a
party and drinking destination can help in providing employment opportunities to the local
people so that they can continue with the development of the economic condition of the
country. The international, regional as well as the national level improvement can take place
that can help in the development of the economic, social and environmental activities
associated with the industry.
7. Conclusion
Therefore, it can be concluded that in order to continue with the development of the
country as a party and drinking destination, it is necessary that innovation and change be
applied. It is not necessary that the use of technology can provide opportunities for
innovation but a simple solution can cause a huge change in the development of the country.
In this regard, for the development of Greece as a party and drinking destination, it is
necessary that the construction of party places and bars be made so that every tourist can gain
a proper experience while touring the country.

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However, threat can exist in the form of gaining the required human resource support
for the development of the project. The support from the local people is required so that the
development of the country as a party and drinking destination can take place in a smooth and
efficient manner. This can be mitigated by providing the local communities with an
opportunity to develop itself in the society by removing itself from the existing traditional
culture. The implementation of the policies related to environment as well as economy need
to be followed for the development of the country as a party and drinking destination can take
place.

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