Performance Plan for Marketing Manager at L'Oreal Australia

This report presents a marketing plan for L'Oreal Australia, focusing on the role of a marketing manager. It outlines key responsibilities, including promotional activities, customer relationship management, and supply chain management. The plan emphasizes the importance of aligning with the company's values of respect, collaboration, and innovation. The report details the skills needed for the role, such as CRM and digital marketing tools, and highlights the importance of continuous learning. It also describes how performance will be measured through sales targets, promotional calendar implementation, and customer feedback. The plan aims to drive sales and foster strong customer relationships within the L'Oreal Australia market.

Task 4-Part B Performance Plan Template
Name of Employee-
Plan timeframe
Name of Manager
Date of performance planning discussion
Date of mid cycle review discussion
Date of end cycle review discussion
1. Outputs, projects and deliverables: What will your main work be this year?
What elements of your work area’s Business Plan will you be responsible for
or contribute to?
As the marketing manager of L’Oreal Australia I will contribute towards the
Marketing objectives of the business plan of the company. I will focus on
promotional activities and customer relationship management. I will also be
responsible for recruiting, training and development of all members of the
channel. I will be responsible for Supply Chain management and drive
innovation to achieve sales target in Sydney
2. Conduct and behaviours: How will you do your work and interact with
others this year?
Organisation values are respect, collaboration and innovation.

I will interact with all members of channel by respecting their views and
aligning their personal views with the culture of L’Oreal. I will motivate staffs to
adopt ERP tools and CRM tools for customer relationship management. I will
collaborate with suppliers and develop an effective communication plan for
custoemrs
3. Knowledge and skills: What do you need to do your job well this year?
What learning and development activities will you undertake this year and
how will your new skills and knowledge be applied on the job?
I will learn CRM tools, digital marketing tools, Supply chain management tools
and I will undertake analytical research skills courses as well as digital
marketing courses to help me in the job as a marketing manager of L’Oreal
4. Support needed to do my job well?
Are there any changes to the work environment or arrangements that would
assist you to do your job?
The work environment embraces innovation and facilitates better interaction
with customers through digital technology that will support me to do my job
well
5. How do I know if I am performing well?
What will be happening if you are performing well? (e.g. my customers are
happy, I have good working relationships, my work is completed on time, my
work is accurate)
I can know I am performing well when I achieve business sales target
I can implement promotional calendars on time
A positive feedback from customers