Marketing Plan: Strategies for Target Market Attraction and Analysis

This report outlines a comprehensive marketing plan focused on attracting a new target market segment. It emphasizes the importance of understanding the target audience through the creation of a marketing persona, detailing their needs, challenges, and motivations. The plan suggests using customer surveys to gather valuable insights, including the reasons customers choose a product or service, their experiences, and their preferences. The report also recommends leveraging Google Analytics to understand the demographics of the existing audience. The methodology involves integrating these insights into a marketing persona template, which is then translated into a visual presentation to help the marketing team define the target audience and attract more customers effectively. The report provides a step-by-step guide, including the use of tools like Survey Monkey and the analysis of customer feedback to refine the marketing strategy.

Running head: MARKETING PLAN
MARKETING PLAN
Name of Student
Name of University
Author Note

1MARKETING PLAN
4.2.3 Marketing Plan mix of the year to attract a new Target Market Segment
Through the efforts of their marketing, they want to attract ideal customers who are
the target audience to sell their products or services. To create a content that connects the
people they need to understand their targeted audience, words that are spoken, benefits
enjoyed by them and why should they hire their services and product.
The above knowledge assists the actions of the marketing team when the latter is
documenting it in the form of a marketing persona.
Details about the target audience, their whereabouts regarding who, when, why,
where and what, along with the understanding of the information related to general graphics
such as job title, business size, gender job function, needs, challenges, team size as well as
pain points are all documented in the marketing persona for the future use of the company.
The main goal is to draw the attention of the customers who share similar desire,
goals, challenges, and pain points as one of their best customers.
They ask the following questions to themselves:
 Who are the existent best customers?
 What are the qualities that the customers share amongst them?
 What are the reasons that these customers have searched for a solution related
to our product and service?
 What urged them to buy our product?
 What will the customers gain by selecting us despite a fierce competition?
From this point craft, the statement of the target audience:

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{Insert the name of the company} create a content that will attract the customers
{ Insert the targeted audience} so that they are able { what will be the desired outcome} to
improve.
For instance, the statement of a target audience for Vault Games should look like this:
Vault Games create content that attracts marketing managers who are professional so
that they can organise themselves better than before.
In the meantime, the above framework will assist their marketing team in devising
effective content. They can make use of this process to start. To efficiently document the
details of the target audience, they can research the latter to frame a marketing persona.
Customer Survey should be Launched
To connect with their best customers, they should analyse why current customers are
hiring their product 1.
Tools like Survey Monkey or Polldaddy should be used to ask the following questions
from the customers:
 The primary reason that is used by you{Insert the name of product or service}
 Why did you choose this over others {Insert your product}
 What difference is the product or service making in your life?
 What would you used if you didn’t use the mentioned product and service?
What alternative would you go for if the product or the service is not available
anymore?
 How would you explain the product or service to others?
 What benefit is provided to you by the product? What is the primary benefit of
the product or service that you are using?

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 What urged you to find a solution for your product or service?
 How many people are working at your business?
 How many team members do you have?
 What are the publications and blogs that attract you?
 Analyse the results for commonalities as well as trends in any form like word
choice, emotions, challenges, benefits, pain points, and include these sections
in the template for marketing persona.
 Distribute the survey via email as it is one of the easiest ways to circulate the
information. Below is a template for an email that can be copied as well as
pasted to your provider of mail service for quickly sending it to the customers:
 Mention the Marketing Persona
 Open the template on marketing strategy and then click the tab on Marketing
Persona
 Fill the statement of the target audience in the B5 cell. The statement is
similar to this:
 {Company name} create a content to attract the customers {mention the target
audience} to initiate a better {write about the desired outcome}
 Google Analytics should be used to understand the demographics of the
existing audience, particularly age and gender.
 Go to the area of Demographics and Audience to see who are attracted at
first. Fill it in B11 cell.
To find the Persona name, pure math is conducted.
For instance, let's assume that a 29year old female is a visitor to Vault Game. The
present year subtracted from her age would tell that she was born in 1989. Baby Names

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website can be used to find the common name of the girl in that year, which is Charlotte for
our example.
Enter the name of the person in cell B8.
Based on their understanding of cells B9 and B10, respectively, the Job title and
responsibilities will be filled.
The information gathered from the customer survey should be entered in the
Company and Team size.
Make use of Google Analytics again to find where the majority of the audience comes
from. To go into the geography, Geo and Location should be selected from the Audience
Tab.
Fill it in cell B17.
Make use of the information derived from the customer survey to fill the rest of the
marketing persona present in the Emotion area in cells B20-25:

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 Find a reason for them searching for a solution.
 Why have they chosen your product or service
 The primary benefit they have gained from using your product
 Who do they consider to be the product’s competitor
 Customer quotation (that is written in simple words)
 What are their favourite blogs and publications that they enjoy
As soon as they have a rough draft for marketing persona spread on the template of
marketing strategy, they can transfer the same thoughts into a designed one. There is also the
availability of PowerPoint in the model of the marketing strategy that has already been
downloaded.
This allows them to have an excellent visual that will help them to introduce their
team to the marketing persona.
Kudos! They were able to define their target audience and also made a marketing
persona so that more customers are attracted to their products or services that are similar to
their best customers.