Career Planning Portfolio: Marketing and Personal Development Plan

This portfolio focuses on career planning within the marketing field, encompassing a personal statement, curriculum vitae (CV), and a personal SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It outlines both short-term and medium-term career objectives, complemented by SMART goals for personal development, specifically targeting a Senior Digital Marketing Manager role. The portfolio details the individual's experience as an Associate Marketing Manager, emphasizing digital marketing skills and a desire to contribute to a reputable organization like Burberry. The CV highlights relevant experience, education, and skills, while the SWOT analysis provides a structured overview of the individual's capabilities and areas for improvement. The portfolio demonstrates a commitment to career growth and provides a framework for achieving professional goals in marketing.

Planning your career in
business
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Personal statement..................................................................................................................4
Curriculum Vitae....................................................................................................................5
Personal SWOT Analysis.......................................................................................................8
Short term career objectives...................................................................................................8
Medium term career objectives..............................................................................................9
SMART goals for my personal development.......................................................................10
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Every person wants to get success in life and for that career planning is vital accordingly.
Planning for career has a vital role that is needed to be performed by every individual with the
motive to grow, develop and attain success. Planning for career consists of numerous activities
like determining job target, exploring career options, job search, formulating credentials and
curriculum vitae. The career planning plays a vital role in the individual person’s life as it makes
it easy for that individual to explore various options available for career in life. With the help of
assistance and guidance of effective career planning, professional life of an individual can be
grown and success can be attained. For this, the individual has to undertake various specific steps
to achieve the predetermined goals and objectives.
This following portfolio focuses on career planning that consists of personal statement of an
individual, SWOT analysis, curriculum vitae, short or medium term objectives of career, analysis
of resources, smart goals and many others that are used for supporting the personal development
plan of an individual. In this following portfolio, the field undertaken is marketing. The main
reason for selection of this field is related with growth rate. In business environment in today’s
world, marketing functions and operations are very necessary for every business organisation to
conduct its activities in the market. Marketing functions play an important role in the business
life along with its success and growth in the market. The marketing is very significant also for
gaining the various competitive advantages from market with the aid of right and effective
strategies. It is observed that marketing strategies should be very effective and efficient for the
entity as with the help of these only it will be able to attain their target market and grow. These
are various specific reasons for choosing this particular filed as it provides an individual with
many options for career development and growth. An individual in the marketing field is thereby
able to attain various goals and objectives with the possession of skills that are required to be
effective marketer in market.
MAIN BODY
Personal statement
I am the individual looking for various job opportunities that are related marketing field.
Presently I am working in the role of associate marketing manager in a local establishment that is
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situated in United Kingdom. Right now I am looking for more relevant job opportunities that are
available in market with the motive to explore more of career opportunities. It is necessary to
note that there is great experience possessed by me in the field of marketing so I want
organisation to offer me with the post of Senior Digital Marketing Manager. For that position, I
am completely suitable (Arifeen and Gatrell, 2020). There are some goals of career that I have
which do match with this particular field. I possess career goals, of which the most important one
is to be Digital Marketing manager on a senior level in a very well-known business
establishment in which my competencies are always recognised by each individual. I possess the
best competency of taking critical decisions for entity and due to this I have made the decision to
take the right decisions for a business as being the manager in the marketing field of that
business organisation. I have always wanted to be a thoughtful leader that is there in a business
organisation who presence means the increase in brand awareness and customer value for the
business organisation. I have seen that there are constant changes happening in the business
environment with the most important one that is increase in competition rapidly and I want to be
the one who possess the formulation abilities for the effective marketing strategies for business.
The company with the help, assistance and guidance of my competencies will be able to achieve
various advantages from the marketplace.
Burberry is one of the reputed business organisation present in UK and I want to apply in
that. I want to match with the various requirements for the job description of Burberry. I have
seen that there is effective fulfilment of the organisational requirements by me. My main aim to
apply within this organisation is that I am the most suited person having experience and interest
in the retail industry of clothing (Buchanan and Huczynski, 2019). I completely understand what
is actually needed by individuals from the business organisation. I possess good understanding
skills that assists and helps me in analysing the individuals’ behaviour. For applying for this job
position, I possess good qualifications in academics and also experience in this field specially
that assists and guides me for impressing organisation.
I have completed my graduation as well as post-graduation degrees in marketing sector
which also means that I possess good knowledge of theory. In my studies, I have worked in the
small start-ups as an internee for promoting and advertising in the market their products. This
experience has helped me very much in knowing and understanding individuals (Di Palma and
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Reid, 2021). I also have a 3-year job experience as an Associate marketing manager as my job
role. For the application related to this job position, these experiences that I have gained are very
helpful.
I am concluding that I am the most suitable person fitting for this job position and this is
one of the important opportunity available for me and even for organisation to operate with me. I
am going to ensure that organisation will completely enjoy various benefits that of my
knowledge as well as skills. To explore my talent, it is a very good opportunity in this field as
there is my complete interest. I possess various skills which are required and are related to
employability skills like listening skills, effective communication, time-management, critical
thinking skills and many others (Gobble, 2018). I am also capable of maintaining great relations
with all the personnel present in business such as the employees and employers as it is important
for the success and growth of any organisation.
Curriculum Vitae
Curriculum vitae or CV is a very important document that consists of all the important
and necessary information related to an individual like their educational qualifications or
academics, awards, presentations, research and internship experience, affiliation, and many other
personal detailing information. It is very important for applying for a job, for an individual need
to prepare an effective and attractive curriculum vitae having a capability to impress the in front
interviewers present (Harrison, 2019). Curriculum vitae is needed to consists of all the relevant
details and information of individual person so that it is easy for the interviewer to understand
the various skills and knowledge of that individual. The CV helps the interviewee to sell
experience, skills also as it shows that why an individual is right and suitable for a particular job
opening. It is needed to be written in well-versed manner and presented selection is dependent f
on the information provided in curriculum vitae. In the current scenario, curriculum vitae plays a
vital role in the individual’s life as it can be uploaded on various digital platforms (Huisman and
Mampaey, 2018). This increases the chances for an individual to have better job opportunities.
CURRICULUM VITAE
ABC
Digital Marketing Manager
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[e-mail]
Profile
I am presently working in marketing company at the post of Associate Marketing Manager. It
offers good quality of clothes as it is a clothing retail organisation. I operate marketing activities
with the aid of virtual marketing tools for stimulating customers towards brand. I am recently
trying to look for a better job opening that are available in the well-known establishment. I also
have experience due to internship programmes and as a position of Analyst as I have done
diploma in platforms of digital marketing (Ingeno, 2018). It is job role that requires the
exploration of various customers’ needs and wants and also provide solutions on digital
platforms accordingly.
I am very passionate about digital marketing.
Experience
Currently Employed- Associate Marketing Manager
September 2022
London, UK- Finer Threads
 Setting up of marketing objectives to attain objectives of organisation.
 Formulation of a marketing plan having a budget up-to $250k which is tracked and
manager for generating higher returns.
 Setting up of a target for increasing the sales by 30% along with the launching of email
and marketing campaigns on social media.
 Development and presentation of various presentations providing detailed information in
relation to the results as well as recommendations particularly based on data analysis.
 Involvement in customer supports, online marketing solutions, webinars and many more
Analyst
At Stockholm, Sweden
Sep 2018 - Feb 2020
 Evaluating probable areas in relation with marketing operations and functions of
company.
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 Performing marketing functions on time and also in one-year completion of 15 projects.
 Management of complicated information that is acknowledged from varied different
platforms
Education
Masters degree in Marketing
(Graduated with distinction)
Oxford University
Graduation degree in Marketing Management
Sep 2012 - Jul 2016
Business School of London
References
I am feeling proud to tell
formulating
- blog on marketing field done at marketingaficionado.com
Get award at doing
- Master in marketing with entrepreneurial student
Language known
French
English
Get Certificates
Inbound Marketing activities from Oxford University
Virtual Analytics Fundamentals from Coursera
Hobbies
 Reading as well as learning online blogs
 Interested in Soccer
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Personal SWOT Analysis
Strengths
 Communication skills: I possess this
skill which aid me in interacting with
the people and customers (Loveday,
2018).
 Technical skills: I am greatly
experienced at digital marketing
Weakness
 Time management skills: I lack time
management skills which makes me
unpunctual person.
 Decision making skills: I lack decision
making skills as independent decision
making is not my task.
Opportunities
 Digital Marketing: There are
numerous opportunities that are
available in the digital marketing field.
Threats
 Covid-19: because of the pandemic
situation there is lack of job
opportunities.
Career objectives on short term
It is important to set objectives on a short term basis by an individual. These goals aid in
completing the long term objectives in effective manner of an individual. Such goals are needed
by an individual to be attained in a year (Maloni, Hiatt and Campbell, 2019). The certain
resources are required for facilitating the skill development.
Career objectives on
short-term basis
Steps required for
achieving those
Capabilities needed Expected date to
attain objectives
I understood that an
individual need to be
punctual is able to finish
work on particular time.
I am going to build
a specific schedule
and time table and
will then follow the
same things for
enhancing my
punctuality and
personality.
 Watch
 Pen
 Note Book
01/10/22
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I need to develop team
working skills in me.
These skills are
necessary for working in
an effective way at
corporate level.
I am going to
undertake various
group projects (Miles
and McCamey,
2018). with the help
of peers and other
staff members to
enhance my team
working skills.
 Team members
 Projects
 Staff
01/11/22
Career objectives on the basis of medium term
The medium term are the objectives which are set for a minimum for 5 years of time
duration. It is essential to take and amend adequate actions as these are going to help me in
enhancing the skills and attain my career goals (Mitchell, 2021). My medium term goals are
discussed as follows:
Career objectives on
a medium term
Steps essential attain
these objectives
Resources needed Expected date to
attain objective
I need to enhance my
skills of leadership
After the achievement
of enhancement of my
team working skills I
will be able to
coordinate with my
team members. I will
start to lead team and
various projects that are
assigned to us.
 Assistance of
group members
 Laptop
 Classes
 Guidance of
team members
01/02/23
I need to operate on I need to enhance the  Yoga Fitness 01/03/24
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attentiveness, focus
and concentration
towards my work
with complete
dedication.
concentration, and for
this I am going do
meditation (Moran and
Koslowski, 2019). This
will help me in staying
focused and achieving
success.
Mat
 Online classes
 Concentration
activities
SMART goals for my personal development
These help to attain the long term goals and objectives of an individual. The analysis is
needed for the short and long term goals because they assist and guide in achieving success in
their life (Ono, 2018). There are various goals that an individual that are needed to attain and
assure that they are fulfilled.
1 By the help of reading books and novels I need to enhance my communication
skills in one year
2 My time managements skills are needed to be enhanced in next 12 months by
formation of a proper timings.
3 Engage in internship programme in digital marketing field for 4 months
4 On a regular basis, my progress needs to be checked by giving various
examinations
5 Want to achieve a job within 5 years as virtual marketing manager
Tools name LinkedIn
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Screenshots
Evaluation LinkedIn is considered as vital source by which I will be capable to
grab more opportunities in career. LinkedIn is most important sources
which provides relevant information that are related with job
opportunities (Phillips and Johnson, 2022). This is important for every
person to be there on this platform because of the presence of various
large organisation.
Benefits
 It provides best job opportunities to the individuals
 It is closely connected with large organisations for job seekers.
Drawbacks
 It led to spam as well as fake messages
 It also led to lots of claims which are unverified
I have observed that this tool is important as it is helpful for my career
because it assists and guides me in achievement of my goals and
objectives. I want in a reputable organisation to be a senior digital
marketing manager and it is the best opportunity as I have observed to
use this resources to search for it. I analysed that this tool is not helpful
for seeking job but also helped me in increasing as well as improving
my traits in context to the business establishment. With my profile on
LinkedIn and if this is found by them they can easily capable to get
understanding about my competencies which suits establishment. It is
important for individuals to update their profile on this platform for
automatic consideration by the large organisations for contacting me
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and assisting me in achievement of my goals.
Harvard references
Tool name Indeed
Screenshot
Evaluation Indeed is considered as one of the well-known and popular platform
that invites many candidates from the market. They invite various job
seekers for getting their job. This assists and guides people who need a
reputable job from the market. It is necessary for every individual that
they need to attach along with this website for gaining right
opportunity to able to have a good job in their career.
Advantages
 Anyone can apply on this website for job easily.
 Job seekers for this job get a good pay.
 It is related for job seekers.
Disadvantages
 It is analysed that the job seekers cannot trust easily on this
platform.
 The most of candidates are always from different nations.
 It is observed that in this website cost is becoming waste.
I have analysed that this platform is adequate for me that if I am not
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