BSB42415 - Pizza Rush: Developing a Public Relations Campaign

This report outlines a public relations campaign designed to restore Pizza Rush's image and enhance customer experience. The campaign objectives include improving agility, providing high-quality pizza, maintaining hygienic standards, and offering service flexibility. Key stakeholders such as customers, financiers, team leaders, the government, and suppliers are identified for agreement. The schedule and costs of the proposed campaign are detailed, covering various stages from celebrity singer examination to audit phase. Legal and ethical constraints, including codes of practice, ethical principles, anti-discrimination legislation, copyrights, privacy laws, and cultural expectations, are addressed to ensure compliance. The report also allocates roles and responsibilities within the public relations team, such as public relations officer, event organizer, and external communications specialists. Finally, it emphasizes the importance of communication, interpersonal, negotiation, culturally appropriate communication, presentation, and technology skills in delivering a successful campaign presentation. Desklib offers a wide array of solved assignments and past papers to assist students in their academic pursuits.

Running head: RESEARCH ON PUBLIC CAMPAIGN
1
Research on public campaign
Name:
Institution:

RESEARCH ON PUBLIC CAMPAIGN 2
PART B
1. Define your campaign objectives and campaign plan.
The campaign plan would aim at restoring the image of Pizza Rush and provide its
customers with a very high customer experience.
The objectives:
 To make Pizza Rush great again.
 To improve agility
 To provide high quality pizza
 To maintain high hygienic standards
 To provide flexibility in services and variety.
2. What stakeholders would you seek agreement with before proceeding?
 Customers
 Financers
 Team leaders
 Government
 Suppliers
3. Outline the schedule and costs of your proposed campaign. Provide evidence of research
performed to give a realistic costing of your campaign
Outline of schedule
Action Time Period Financial
plan($) Detail
1 The celebrated singer’s
examination 2 month 1 July- 1
Aug -
At this phase will chose
celebrated juvenile singer
after collecting data on
time and cost

RESEARCH ON PUBLIC CAMPAIGN 3
2
The product
ambassador
introduction
Organize One and
half
month
2-16 July
50,000
The introduction of fresh
product ambassador for
the campaign. This phase
will be primary point that
will lead to subsequent.
Print 16-30
July
3 Generate the print and
film for execution point 1 months 14 Aug. - 45,000
A brief of the brand
ambassador will be
primary action to
showcase the firm’s
cleanliness, quality and
style.
4
Execution stage 1: Print
the poster and film in
mass media
10days 17-27
Aug -
After the poster are
provided that when the
video will show.
5
Execution phase 2:
Print other posters and
tapes along the
promotion
3 weeks 25 Aug-
17 Sep 25,000
Video and poster should
in a such a way it reflect
the current condition and
time
6
Execution stage 3:
Concluding campaign
step
15 days 1 Oct-15
Oct 30,000
Advertisement at this
point should reach the
needed KPI of the routine
7 Audit phase 1.5
month
2 Nov-15
Dec 50,000
The audit phase ensure
checking of performance
and client’s satisfaction
.
4. How will you comply with the following legal and ethical constraints:
a.) Codes of practice such as the Australian Direct Marketing Association Code of Practice.
Ensuring the pizzas made is safe for human consumption and also providing a great
customer experience and ensuring agile responsibilities to their orders (Formoso et al.,
2013).

RESEARCH ON PUBLIC CAMPAIGN 4
b.) Ethical principles, such as those outlined in the Public Relations Institute of Australia
Code of Ethics.
By ensuring professionalism amongst members of the Community and clients and
avoiding practices that may compromise their dealings.
c.) Anti-discrimination legislation and principles of equal opportunity, equity and diversity.
Ensuring all employees is not discriminated against age, disability, race and sex. Each
worker in the workstation has rights under anti-discrimination legislation and equal
opportunity. One of the ways to comply with regulation is making sure the working
conditions is inclusive, safe and promotes respect for other co-workers (Cutlip, 2013).
d. ) Copyrights
Protecting the Pizza Rush intellectual property and other staff by ensuring copyright
materials are acquired legally and with consent of the owners.
e.) Privacy laws
Ensuring correct handling of individual’s confidential information
f.) Cultural expectation and influences
- The chance to work together within this firm is equal to all nationality. The
multi-culture in the workstation is concentrated by administration group
- This campaign will not emphasize on the native speaker. The poster or
statements in video can reach to others.
5. Allocate roles and responsibilities of public relations teams.
Public relations officer: Undertaking the necessary research on social media influence.

RESEARCH ON PUBLIC CAMPAIGN 5
Event Organizer: controlling all pre-event routine, handle guest queries and troubleshoot on
the day of the action to make sure everything goes as planned.
External Communications Specialists: producing presentations to reach the press respond
and deal with the necessary questions from customers. Conduct interviews and questions to
targeted groups to solicit ways of improving their services (Smith, 2013).
PART C
You are required to give a 10 minute presentation on your campaign. Your trainer will ask
you questions during your presentation. This will showcase:
a.) Communication, interpersonal and negotiation skills.
Use a language that everyone understands including sign language where necessary, be
audible enough. Relate well with the audience i.e be kind and shoe empathy. Also use
good bargaining skills in a win-win approach.
b.) Culturally appropriate communication skills to relate to people from diverse
backgrounds.
Speak well and clearly and be aware of the cultural differences and acknowledge that all
cultures are equal.
c.) Presentation skills to convey a professional image
Involves use of positive body language by carrying yourself confidently, making eye
contact when speaking , sitting and standing in an appropriate manner and smiling and
saying hello to people (Stacks, 2016).
d.) Technology skills to use range of office equipment and software to produce high quality
public relations materials and presentations.

RESEARCH ON PUBLIC CAMPAIGN 6
Use of projectors, scanners, copiers, printers, shredders and appropriate software while
giving the presentation
References

RESEARCH ON PUBLIC CAMPAIGN 7
Cutlip, S. M. (2013). The unseen power: Public relations: A history. Routledge. Retrieved on
March 19, 2019 from https://www.taylorfrancis.com/books/9781136690006
Formoso, G., Paltrinieri, B., Marata, A. M., Gagliotti, C., Pan, A., Moro, M. L., ... & Magrini, N.
(2013). Feasibility and effectiveness of a low cost campaign on antibiotic prescribing in
Italy: community level, controlled, non-randomised trial. Bmj, 347, f5391. Retrieved on
March 19, 2019 from https://www.bmj.com/content/347/bmj.f5391.long
Smith, R. D. (2013). Strategic planning for public relations. Routledge. Retrieved on March 19,
2019 from https://www.taylorfrancis.com/books/9781136172489
Stacks, D. W. (2016). Primer of public relations research. Guilford Publications. Retrieved on
March 19, 2019 from https://books.google.com/books?
hl=en&lr=&id=cWfSDAAAQBAJ&oi=fnd&pg=PP1&dq=public+campaign&ots=1QOQ
2OJkng&sig=f9hWD_0gHM5zqHDKwGnxwrvbGRo