Placement Project Report: UEL Industrial Placement SG7120

This report details a student's industrial placement project, encompassing Part A (Preparation of Placement) and Part B (Reflective Diary). Part A includes a skills audit using SWOT analysis, highlighting strengths, weaknesses, opportunities, and threats, along with a training plan draft. It also features a curriculum vitae and a letter of introduction for a marketing manager role. Part B presents a reflective diary of the industrial placement experience at Eminence Inc., detailing the student's learning and insights gained from various marketing activities within the construction industry. The report covers the company's structure, marketing processes, and a six-step construction process, offering a comprehensive overview of the student's professional development and experiences during the placement.

PLACEMENT YEAR
PROJECT OF PART A
AND PART B

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART A: PREPARATION OF PLACEMENT..............................................................................3
Training plan draft according to expected achievements through industrial placement.............4
PART B: REFLECTIVE DIARY OF INDUSTRIAL PLACEMENT............................................6
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Skill audit is a kind of written textual that consists of all the skills one individual have within
themselves and the ways through which the advancement of skills have been done. It includes
the skills after complete evaluation of one’s potency and flaws and enhances them after
analysing various occasions and avoids any kind of intimidation in order to achieve higher
growth and success in future career terms (Skibniewski, M.J., 2020). This report will highlight
the point’s related to preparation of placement along with reflective diary of industrial placement
that helps me in order to plan my future career to achieve more higher growth opportunities.
PART A: PREPARATION OF PLACEMENT
Industrial work placements are a comprehensive period of work experiences undertake by an
individual in order to supplement their learning with professional development. While working
in my previous job as industrial placement, I have experienced a lot of things within me such as I
have well at my communication part, problem solving abilities and leadership (Rendy, O., 2017).
In order to conduct my skills audit, I utilised SWOT analysis for the purpose to describe them as
follows:
Strengths
 As a marketing manager, I have learnt
various ways in order to share
information with the help of my
effective communication skills in order
to complete the assignments in best
possible manner.
 I have also developed problem solving
abilities within me which helps me to
solve critical issues at the work place
for the betterment of the growth and
development of the firm.
Weaknesses
 At my previous work place, I have
realised that I was not good at some
places that I have lack of analytical
skills within me through which I was
not able to appropriately prepare
assignment budgeting.
 Moreover, I was not having effectual
abilities to work under pressure
circumstances and I feel anxiety at the
work place.
Opportunities
 With my personal industrial experience,
I get to know that I have very vast
Threats
 However, after evaluation of all other
things, I have realised that changing

opportunity to become a strategic
manager within a reputable
organization (Beach, T., 2020).
external environment requirements and
demands within the market space are
my biggest threats as there are many
other individuals available who have
better experiences than me.
Training plan draft according to expected achievements through industrial placement
 Estimation of guidance requirements: I need to get a role of Marketing Manager in a
highly regarded organization within the construction industry sector in United Kingdom.
 Training intentions: The basic purpose to get training is to get industrial placement in
trustworthy and highly reputed establishment in order to achieve higher growth and
success in my future career as well as professional life.
 Accomplishment plan: In order to achieve higher growth and success in my future
professional career, I have decided to enhance my analytical skills along with increase
my abilities in order to do work even under pressure conditions as well.
 Valuation and modify the training needs: At this particular stage, I get to review my
actual skills and abilities, information and potentiality of training requirements to achieve
goal of my life i.e. to get placement as Marketing manager in a well reputable
organization (Menges, A., 2020).
Currently, I am continuously searching for employment for the position of strategic manager
in well known establishment in construction industry sector with the usage of optimum
utilisation of my abilities and talent, knowledge as well as my capabilities to achieve such
position within the firm. So, the curriculum Vitae and letter of introduction are as follows:
Curriculum Vitae
Professional summary
Marketing manager is accountable to promote business activities and services with the help of
company offered products within the market space. They are responsible to develop pricing and
promotional strategies and thus generate new and advanced business leads into action.
Key skills
 Communication skills
 Problem solving skills

 Leadership qualities
 Effective mentoring
 Patience
 Multitasking ability
 Time management
Education
Master’s degree in University of East London
Experience
Eight months of experience as a marketing manager in well known organization in similar
industry i.e. construction industry.
Hobbies
 Playing sports
 Drawing and painting
 Travelling
 Volunteer in community involvement
 Exercising
Letter of Introduction
George
Dear hiring manager,
I am writing to apply for the role of Marketing manager in your construction company. I am
highly efficient for this position as I have acquired my master’s degree from University of East
London in similar field and have complete and extensive knowledge of marketing related topics
that will help me at each step of work in order to accomplish my assignments in proper way. I
have one year of experience and having all the capabilities to handle marketing department in
most efficient manner within your organization. So, I have looking to apply for this post in your
company.
Thank you in advance

PART B: REFLECTIVE DIARY OF INDUSTRIAL PLACEMENT
Self reflection helps an individual in order to learn and develop various skills with the
involvement of its effectiveness rather than just carry on doing things without any abilities. It
helps to ask questions in optimistic manner which helps in order to enhance the development of
talent and skills that are required to be introduced in order to do things efficiently in future terms.
This division is related to the reflective diary of industrial placement, it explains my previous
experiences along with my learning’s, type of activities through which I was able to enhance my
abilities at the time when I was pursuing my job. Therefore, the placement register is as follows:
My past experiences have helped me a lot in order to learn various different methods and
processes that has been utilised by Eminence Inc limited in order to maintain and sustain their
brand image in competitive market space. For instance, I have learnt with my personal
experiences that well structured processes and methods of marketing within the organization
helps the employees or workers to work properly even in a group and thus the final goals has
been achieved in most appropriate manner. It helps to clarify each role and a responsibility that
needs to be ended by each person thus helps in order to diminish possibility of arguments and
uncertainty within the organization. In addition to that systematic organization of tasks helps the
employees in order to complete the promotional assignments or marketing campaigns in most
appropriate manner within specific time duration (Mukhopadhyay, G., 2018). Thus, with my
personal experience, I have learnt that effectual completion of each task helps to reduce the
amount of wastage of resources as well as the cost that is being incurred in marketing activities
along with time. However, Eminence Inc limited is a huge company in which all the decisions
have been taken by top management people with the help of effective discussions with the
subordinates for smooth functioning of the marketing functions. During my job, I have also
experienced that work in proper and ethical manner is also one of the most important part in
order to sustain business activities within the competitive market space which helps to create
effective brand image and thus satisfy the consumers in best possible manner. Due to huge
amount of work the functions within the organization has been divided into various departments
such as finance department, human resource department, operations, marketing team, research
and development and information technology department. Although each department is
interconnected with each other as the marketing department have to promote company offered
products in efficient manner but before that they have to take money in order to perform their

task from financial department who are responsible for all the monetary issues involved. Apart
from this, human resource managers are accountable for recruitment of talented and skilled
people within the firm in order to perform the tasks in appropriate manner. As I was associated in
the marketing department then, I have to coordinate with finance department in order to make
financial transactions approved which will be utilised in the marketing campaigns and
promotional activities along with human resource department as well for the members who are
highly skilled enough in order to prepare team to handle customer meetings, involve within
product designing, coordinate with clients, research and development facilities, attending key
conferences along with analysis related to the new leads in order to attract more potential
customers.
Likewise, I have experienced that the Eminence Inc limited undertake six step process in
order to construct the building which are preparing concept of the project, designing, Pre-
construction stage, management phase, construction stage and the last but not the least is post-
construction stage. The primary stage is the preparation of concept of the project step which
describes that this stage starts with the customers as the power is under hands of the consumers
rather than the contractors (Handayani, I.G.A.K.R., 2020). At this stage the research for the
correct location has been begins and the detail is completely dependent upon the urgency of the
task. Next step is the designing stage in which design in-charge for the promotional activities of
the whole project creates the structure through which the whole project attracts more and more
clients towards their functioning in order to achieve success and approach more potential clients.
However, this is also the primary stage and even at this point nothing is permanent as the
customer take decision after interested in the designs. Actually this stage also consists of four
steps which are indoctrination, thematic design, propose expansion and agreement
documentation. It includes the outer layout within the assignment. Third stage is the pre-
construction phase of the campaign at which the decisions are finalised and the procedure in
order to conduct campaign within the market place has been chosen in order to complete the
promotional assignment. At this stage, the whole team is responsible for the working of the
campaign and the team members have been selected by the contractor in order to fulfil the basic
purpose of attracting clients towards the project and illustrate them about the project
specifications through which one can able to achieve success in the campaign. The information
regarding fulfilment of promotional campaign has been collected by the contractor as the plans

have been prepared by them as well according to the findings and to finish the whole
construction assignment along with promotional tasks within turnaround time. The fourth stage
is management phase in which whole team gathered and decides their strategies to manage the
promotional working along with the construction contractor who are ultimately responsible for
the distribution of final and produced product on which the whole marketing promotional
campaign resides. This stage works for various requirements of the assignments as the small
projects requires less amount of material along with fewer labour force while the huge projects
wants everything at large scale. Fifth stage is the construction phase at which the final task has
been done by the marketing manager in most effective manner with the help of their selected
workforce along with promotional activities. This stage includes meetings for the purpose of
assessment of site, quality control, query handling, handle their requirements and desires along
with taking their feedbacks in order to do modifications as and when required. And the last stage
includes the post-construction stage at which final monitoring has been done which includes the
final collection of all kind of reactions from the clients in order to evaluate the popularity of the
whole constructed project.
Through this whole experience at the Eminence Inc limited, I have learnt various things in order
to adopt them in my practical terms. Such as I have given a project for the marketing of the
construction of a building, during which I had faced a lot of issues and challenges in order to
complete my task in most appropriate way. Initially I have faced challenges related to the
budgeting for the promotional activities of the whole project as I was lacking behind this due to
my lack of analytical skills which creates various issues in order to manage the funds during the
whole project. However, my seniors and subordinates helped me completely in order to
overcome my this weakness and thus I also take it as a challenge for me and learn everything in
most efficient manner through which I have learned a lot of functions related to budgeting of the
whole project effectively prior to the starting of project with evaluation of risk management as
well. During this project I got to overcome my weaknesses and I convert it into opportunity in
order to fulfil the whole assignment in most efficient manner (Demirkesen, S., 2020). Apart from
this issue, I have faced issues related to the promotional campaigns of the whole project as the
responsibility in order to create effective team for the purpose of promotion campaign of the
whole assignment that has been given to me by the owner of the project. But with my proper
knowledge about the marketing concepts adding promotional activities along with my complete

devotion of time and efforts I get to manage the overall problematic situations within the work
place so that each member will able to work positively and with their complete devotion at work
stage. So, in order to complete the whole task, my positive attitude helped me a lot to overcome
my challenges and continuous guidance from my seniors also helped me and guide me
completely in order to complete my task within stipulated time frame. Therefore, as per my
experiences during my working within the Eminence Inc limited as a marketing manager, I did
perform various tasks which helped me to enhance my knowledge as well as skills.
I have been appointed in Eminence Inc limited as a marketing manager in which I was
responsible for various marketing and promotional activities related to the ongoing projects as
well completed projects in order to achieve company goals along with the enhancement in their
profit margins with the help of attracting more and more consumers towards the firm. I was also
accountable for the documentation of promotional projects, product designing, and coordinate
with various clients along with monitoring their demands with respect to current market trends.
With the help of my innovative marketing strategies, company was able minimise their
marketing costs which also minimises the cost of the project (Abdel-Wahab, M., 2017). This
strategy benefits the customers as well and they are more likely to do business activities with our
establishment in future terms as well. During my whole functional practical experience I had put
my complete emphasise on the practices that has been adopted in order to promotional
campaigns of the construction project so that it has been approached by numerous people at first
instance. Secondly, with the help of my effective marketing research for newly innovative
techniques in order to complete the task in less duration of time with optimum utilization of
resources helps them to minimize the wastage of resources as well during the whole course of
action. I did provide training to workers in order to adopt new and innovative strategies in their
working and the new and efficient software in order to complete the difficult tasks within
turnaround time. Through my marketing strategies, Eminence Inc limited was able to gain
competitive advantages and thus able to create their brand image within the competitive world of
other companies.
From the above explained complete experience, I also want to add that I got to know
about my certain weaknesses during my work within Eminence Inc limited and thus through the
project experience I get to overcome my weaknesses and enhance my skills with the help of
practical experience as well as my superiors guidance. I get to know that I am lacking behind in

my analytical skills which are highly important in the role of marketing manager as one should
know each and everything about the project from starting till its end. But with this personal
experience in the project, I learned to enhance my analytical skills with proper management of
the whole project along with its promotional activities and explaining things to new and potential
customers. I did able to do project estimation and pricing and able to submit rectified and
modified report in front of contractors as well as the client. Apart from this I also get to learn in
order to keep myself calm and handle work under deadline pressure as well in the most effective
manner. As I have researched about the new method and get to involve in the project working, I
had to take training sessions of workers in order o make them savvy and understand the whole
technique (Zhukova, N., 2018). So, in this way I have learned to work within limited time
duration with multiple tasks and in under pressure condition in most effective manner. Apart
from this, I also offered additional services to my clients which are out of my job just due to
create a positive brand image in front of them and thus they recommend working with us in
future terms also.
My job experience also enables me to manage a group of people with my leadership
qualities. Although I am great leader and take decisions as per the betterment of the whole
assignment in quick way but this was my personal experience and it helps me to enhance my
leadership qualities as well while I have to train each worker related to the newly invented
method or software in order to complete the project within similar time duration.
Furthermore I want to reflect on my future placement at which I want to apply as marketing
manager in order to get success in my personal as well as professional career. With my whole
experiences, I get to know that I have certain drawbacks that I have overcome during my
experience in Eminence Inc limited and now I am able to identify various challenges within
promotional actions that needs to be taken by any organization and work accordingly in effective
manner within the organization to achieve ultimate goal which is the success of the campaign.
With the enhancement of my personal skills, I feel that I am right candidate to become a
marketing manager in a well reputable firm who provides me better opportunities in my future
career as well as better salary packages which also enhance my lifestyle in total terms. Various
challenges and issues help to enhance my abilities to resolve them within the time duration and
thus complete the task in fruitful manner. For the betterment of by abilities, I have prepared an

action plan for my career in order to improve my skills from overcome my weaknesses as well as
grab various opportunities available while reducing my threats. Below is the action plan:
Skills Methods that is
utilised to enhance
the skill
Final result Time duration
Analytical skills In order to develop
my analytical skills, I
have to keep solving
mathematical issues
and have to get more
of practical
knowledge to resolve
challenges and creates
more do budget
related problems in
order to get expertise
in them (Abbass,
S.M., 2018).
This will help me to
complete my project
assignments without
any errors.
Within 6 months
Interpersonal skills I will improve my
interpersonal skills
with communicating
with various ranges of
people.
It will help me to
coordinate with
different people in
more effective
manner.
I will take
approximately 4
months duration time
to enhance this skill
within me.
CONCLUSION
From the above report it has been concluded that reflection of personal experiences helps an
individual to analyse and evaluate certain drawbacks in more detailed manner and this through
which one can able to realise the practices that needs to be undertake in order to enhance or
develop those abilities or skills that will help them in order to move further in their future career
advancements.

REFERENCES
Books and journals
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augmented and virtual reality in architecture, engineering and construction. Advanced
Engineering Informatics, 45, p.101122.
Melenbrink, N., Werfel, J. and Menges, A., 2020. On-site autonomous construction robots:
Towards unsupervised building. Automation in Construction, 119, p.103312.
Mukhopadhyay, G., 2018. Construction failures due to improper materials, manufacturing, and
design. In Handbook of Materials Failure Analysis (pp. 59-81). Butterworth-
Heinemann.
Leonard, T., Pakpahan, E.F., Heriyati, L.K. and Handayani, I.G.A.K.R., 2020. Legal Review of
Share Ownership in a Joint Venture Company. International Journal of Innovation,
Creativity and Change, 11(8), pp.332-45.
Demirkesen, S., 2020. Measuring impact of Lean implementation on construction safety
performance: a structural equation model. Production Planning & Control, 31(5),
pp.412-433.
Valero, E., Sivanathan, A., Bosché, F. and Abdel-Wahab, M., 2017. Analysis of construction
trade worker body motions using a wearable and wireless motion sensor
network. Automation in Construction, 83, pp.48-55.
Filatov, V., Dibrova, Z. and Zhukova, N., 2018. Renovation of industrial territories in single
industry towns on the basis of industrial parks. In MATEC Web of Conferences (Vol.
170, p. 01131). EDP Sciences.
Sharkawi, A.M., Salah, E.D.M., Showaib, E.A. and Abbass, S.M., 2018. Feasible construction
applications for different sizes of recycled construction demolition wastes. Alexandria
engineering journal, 57(4), pp.3351-3366.
Usman, I. and Rendy, O., 2017, July. Toward Lean Construction through Critical Chain Project
Management and Root Cause Analysis in a Construction Project. In 2017 International
Conference on Organizational Innovation (ICOI 2017). Atlantis Press.
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