MKTG1501 Marketing Plan Analysis: Over-the-Top-Creative (Australia)

This report provides a comprehensive analysis of a marketing plan for Over-the-Top-Creative, a firm in the fashion industry. The report starts with an introduction and the firm's business overview. It then proceeds to analyze the firm's internal and external environments, including its mission, resources, and market analysis. The analysis includes the SWOT analysis, target market selection, and marketing mix strategies. The report delves into the firm's strategic choices, justifying them with market data and theoretical frameworks. It examines the rationale behind the firm's decisions, such as the focus on female customers. The report offers insights into the firm's marketing budget, controls, and contingencies. The report also provides recommendations to improve the marketing plan. The report provides a framework for understanding the key components of a marketing plan and provides insights into the firm's approach to the fashion industry. The conclusion summarizes the key findings and offers recommendations for improvement.