Marketing Essentials Report: Four Seasons Hotel Marketing Strategy

This report delves into the core concepts of marketing, examining its current and future trends, and providing an overview of various marketing processes. The report analyzes the roles and responsibilities within marketing, its influence on other functional departments, and the value of effective interdepartmental relationships. A significant portion of the report is dedicated to comparing the use of the 7Ps of the marketing mix by the Four Seasons Hotel and Hilton Hotel, evaluating their product, price, promotion, place, people, process and physical evidence strategies. Furthermore, the report includes a SWOT and PESTLE analysis of the Four Seasons Hotel, and culminates in the evaluation and development of a basic marketing plan, including marketing objectives, situational analysis, budget allocation, and monitoring and control mechanisms. The conclusion summarizes the key findings regarding marketing roles, processes, the 7Ps, and the marketing plan, providing a comprehensive understanding of the subject.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
1. The concept of marketing and involves current and future trends..........................................1
2.Overview the different marketing process...............................................................................2
3.Describe the roles and responsibilities.....................................................................................2
4. Marketing influence and interrelated with another functional department.............................3
5.Value and importance of marketing roles................................................................................4
6.The significance of effective interrelation between many functional departments.................4
Lo2...................................................................................................................................................5
Compare ways to use 7ps elements of the marketing mix to achieve the company goals and
missions.......................................................................................................................................5
Lo3...................................................................................................................................................7
Evaluate and develop and basic marketing plan.........................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Marketing is refers to the management of exchange relationship, marketing helps in
creating awareness in the market about products and services. This report will identify about
marketing essential and their elements. And also will be explain the FOUR SEASON hotel.
Nowadays marketing is the most popular misunderstood discipline in the management. There
are many experts in marketing. The study to concept of marketing and involves current and
future trends. They will be given overview and different marketing process. (Bidarigh,2015). The
FOUR SEASON hotel limited is and international luxury hospitality company in Toronto in the
Canada. The company starts more than 100 hotels in the world. In report they will be describe
the marketing plans, activities, key roles and responsibilities and 7ps of marketing.
LO1
1. The concept of marketing and involves current and future trends
2.Overview the different marketing process
3.Describe the roles and responsibilities
4. Marketing influence and interrelated with another functional department.
5.Value and importance of marketing roles
6.The significance of effective interrelation between many functional departments
Covered in Ppt.
1

Part 2
Compare ways to use 7ps elements of the marketing mix to achieve the company goals and
missions
7PS OF MARKETING FOUR SEASON HOTEL HILTON HOTEL
Product
Four season hotel provide
products, services and
accommodation. The focus of
hotel is on providing good
room and food facilities. They
provide luxuries room in
minimum price. They through
room and food facilities in 24
hours. The four season hotel
also provide newspaper and
magazines.
Hotel Hilton provide effective
products and services. They
support products and services
for their business growth. They
provide facilities 24/7 room and
concierge service, free
magazines and newspaper for
their guests. And the company
through luxuries room and high
class retro for their customers.
Price
They also provide facilities in
different price on the basis of
customer needs and as per
their budget. The four season
company analysed how much
customer demands in the
market.
The hospitality facilities of
hotels are offered at high price.
The Hilton sell products and
services high and low both
types of price. Customers and
guests want to good products
and services in minimum price.
Promotion
Four season hotel want to
great image in the hospitality
industry for a long time. They
concentrate on customers
need and their requirement
then they will sell their
products and
services(Dobryashkina,2015).
Hilton hotel want to good brand
in the hospitality firm for
lengthy. The company fully
focus on the sole services and
guests satisfaction. They h
worked with different firms,
business, internation companies
and many groups of their
2

The hotel uses this channel s
for business promotion. Such
as face book, Instagram,
twitter and so on. Currently ,
They provide all information
in internet website. They have
also worked with many
companies, organizations,
groups and multi national
companies of their booking
priority.
booking on high status. This
company also provide online
facilities for people. They
through ads, print and new on
internet, TV, radio etc. so
customers are impressive from
their promotion. Nowadays they
used maximum social media
marketing.
Physical evidence
The four season company also
provide service card and
brochures with customers
interaction. They gave service
card for help to customers
needed. They have use broad
and famous brand of products
and images which customer
attraction to their hotel.
The hotel Hilton through
brochures and services card for
company information and
activities. They have luxuries
in terrier deigns of layout which
customer attract to their
facilities. They want to more
than customer attraction and
interest for selling products and
services.
People
Customers and employees
considering factor is in four
season hotels. Nowadays the
company provide customer
service training to employees
in Order to attain stakeholders
satisfaction which are key
people of hotel.
Customers and targets direct
related to marketing in Hilton
hotel. This business is expanded
in whole world. The key people
of Hilton are potential guests
and trained employee of firm.
The customers service make
good environment and assist in
managing business growth.
3

Place
The hotel four seasons
contribute plan for in
hospitality industry. The
company luxuries rooms and
disco pubs in more than
countries such as china,
Hangzhou, Guangzhou,
Beijing, Mumbai, shanghai
and so on. The four season
hotel serves guests operating
approximately 259 room in
Toronto in north London.
The company distribute strategy
for the business. Hilton have
been global serves customers
starting maximum 745000 room
in maximum 100
counties(Paradise, 2014.). The
Hilton through internet facility
for online shopping. So
customers are very satisfy from
this facility.
process
The hotel will be taken
feedback from their guests.
They want to good feedback
and image in the company.
The customers are attracted
for their smoothly and
flexibility services. They have
given good and better services
for customer satisfaction.
The process of Hilton is
referred to the best management
hotel chains.. Its flow of
services to the guests of
attraction. The hotel ave
provide good and smooth
services, such as room services,
front office management
services etc. there rooms very
flexible and relaxation.
LO3
Evaluate and develop and basic marketing plan
The marketing plan will help for their company's growth. Marketing plan including
executive summary, mission, vision, objectives, budgets, monitoring and control, situational
analysis etc. they are grown for their company brand and image. The company will be decide for
their objectives and missions.
Executive summary
4

Marketing plan is the process of dividing activities in systematic manner to meet the
marketing goal. Study will include STP strategies, monitoring tactics with reference to
Fourseason hotel.
Marketing objectives
 To increase sales of Four season hotel by 30% till the end of 2019.
 To open three new branches in other country till the end of 2019.
Situational analysis
This terms of good opportunities for their business. The company will analyse for their
customers needs and demands accordingly. They have created innovation and development what
demand of customers(Golosov, 2017).
SWOT analyses
Strength
 Strong financial condition
 Global presence
 loyal customers
 brand image
Weaknesses
 bad communication
 not diversified
 diseconomies to scale
Opportunities
 products and services expansion
 partnership with foreign airways
 emerging markets and expansion
abroad
Threats
 lower cost competitors
 price wars
 competition economic slowdown
PESTLE analyses
Political
Political factor is refer to government rules and regulations. It can effect on government
policies. Effect of change in legislation in taxation in the hotel.
Economical
5

The hotel four season economic is down slow. So customers' growth are very decrease.
Effect of change in income in customers level in the four season hotel.
Social
The company will provide to ads and promotion on internet, tv, radio, prints etc. so
customers are very attractive and interact for their products and services. They can be given
advertisement on face book, Instagram, twitter and so on.
Technological
The hotel four seasons will use new technology for their products and services.
Customers and guests will want to new technology and innovations. They can use maximum
technology factors such as smartphone, laptop, autonomies etc.
legal
The legal factor is considered to laws, duties, rules and regulations. These are applied for
legally. Effect of change in laws in change company rules in their business.
Environmental
The customers will want to good and cool environmental in hotel. Effect of change in
climate in tourist in the company.
Marketing mix
 Products: It will offer wide range of products such as spa, banquet, gym, food etc. to all
types of customers.
 Pricing: It will use competitive pricing strategy that will help in gaining competitive
advantage.
 Promotion : Four season hotel will take support of social media to promote its products
and services.
 Placing: Company will open its branches at high street location and will use direct
distribution strategy.
Segmentation, targeting, positioning
6

Demographic segmentation is change the customers' lifestyle. There are included age,
gender, income and so on.
Differentiation targeting
There are many targets in the market. The company will focus on achieve the goals and
products and services sell targets.
Cost positioning
The company will minimize the cost and improve the productivity. The hotel will provide
products and services in minimum costs.
Budget
`To market the product of Fourseason hotel 5000 Pound will be required.
Labour expenses 1500
Utility bills 1000
Marketing cost 2500
Total cost 5000
Monitoring and controlling
To monitor the entire marketing plan, manager of Four season will continuously look
upon the progress and will use test marketing strategy to control over the risk.
CONCLUSION
It has been concluded from the above report that four season hotel has worked on the
roles and responsibilities of the marketing personnel. The assignment further focus on the
importance of marketing manager and various types of marketing process. The report lays its
emphasis on the marketing influence and its interrelationship with the other departments in the
organisation. Finally, the report ends up with the seven P’s of marketing and evaluation of the
basic marketing plan.
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REFERENCE
Books and journals
Qabajeh, M. M., 2018. Scalable Location Aware Multicasting Protocol for Mobile Ad hoc
Networks. INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND NETWORK
SECURITY. 18(1), pp.224-233.
Carugo, D., 2015, August. Fasten your seatbelts! Accelerating students on work experience into
positions of responsibility. In Audio Engineering Society Conference: UK 26th
Conference: Audio Education. Audio Engineering Society.
Bidarigh, S., 2015. Improvement Vase Life of Chrysanthemum (Dendranthema grandiflorum L.)
Cut Flowers Using Essential Oils of Geranium, Eucalyptus and Myrtus. Journal of
Ornamental Plants. 5(4), pp.213-221.
Dobryashkina, V., 2015. Does the choice of method of forecast of index stock returns and the
choice of investment strategy depend on index's industry affiliation?.
Paradise, B., 2014. How critical race theory marginalizes the African American Christian
tradition. Mich. J. Race & L. 20. p.117.
Golosov, E., 2017. The Term Structure of Risk Premia with Heterogeneous Recursive
Preferences and Beliefs.
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