Reflective Statement: Marketing Plan, Analysis, and Strategies

The assignment presents a reflective statement on a marketing plan, focusing on its strategic approach and objectives. The plan is evaluated using the SMART framework, with specific goals of achieving brand awareness. The author reflects on the learning process, including strategic thinking and objective measurement. The report also discusses potential improvements, such as conducting public surveys and analyzing competitors using tools like Open Site Explorer. The author highlights the importance of a dedicated team for successful implementation and provides references supporting the marketing strategies discussed. The report emphasizes the importance of strategic planning, objective measurement, and the need for a strong team to ensure the success of the plan.

Running head: Reflective Statement 1
Reflective Statement
by
Course:
Tutor:
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2nd October 2017

Reflective Statement 2
Reflective Statement
I believe that my marketing plan is a successful marketing approach because it can be
measured using the SMART marketing acronym (Zacharakis, Spinelli, & Timmons, 2011). It
is specific because the two primary objectives are to be achieved one at a time each with its
plan. The plan is also measurable in that the goal is to attain brand awareness by 60% and
20% within one year. It is achievable in that its implementation in spread within a period and
the goal of reaching the entire dog owners in Singapore is realistic because I have segmented
the population on a behavioral basis. Furthermore, the marketing plan is realistic because
based on the resource planning the projected growth in sales is in line with our sustainable
competitive advantage and within the current distribution network. Lastly, the plan is timed
because every projection has a timeline, budget, and the respective responsible department.
While writing my Marketing plan, I have learned to be strategic and objective with
my ideas; issues that I previously was struggling with. For instance, I can now be able to plan
and summarize the primary points of my strategy irrespective of the distractions from the
daily routine. Also, I have learned to monitor and measure my success objectively. I have
also learned that even with such a promising marketing plan, I need a like-minded adequate
team to make it successful.
I would like to conduct a public survey the dog owners in Singapore namely German
Shepherd Dog Club etc, and analyse the existing indirect competitors if I had extra time. I
would undertake this by using a tool like open site explorer to run a competitive link analysis,
to get content ideas from my competitors by putting the competitor URLs into ad words.
Additionally, I would monitor the brand names of my competitor, shop the offerings of my
competitor secretly and track the referral links of my customers on the twitter account (He,
Zha, & Li, 2013).

Reflective Statement 3
References
He, W., Zha, S., & Li, L. (2013). Social media competitive analysis and text mining: A case
Small Business 2/E. McGraw Hill Professional.
study in the pizza industry. International Journal of Information Management, 33(3),
464-472. Accessed on 2nd October 2017.
https://pdfs.semanticscholar.org/6e96/7447486fc04a0f23df54e5f8499901604900.pdf
Zacharakis, A., Spinelli, S., & Timmons, J. (2011). Business Plans that Work: A Guide for