Primark Marketing Plan: Overcoming Barriers and Strategic Importance

This essay identifies and addresses the barriers that Primark's management faces when creating a marketing plan, specifically the unavailability of sufficient resources and a lack of skill among marketing workers. It suggests overcoming these barriers by arranging training and development activities for employees and thoroughly assessing available resources within the firm. The essay emphasizes the importance of marketing planning for shaping the company's direction and guiding marketing employees effectively, with the ultimate goal of increasing sales and profits. The references cited support the discussion on marketing high-technology products, innovation, and managing legitimacy issues in global supply chains.

MARKETING PLANNING
TASK 2

2.1 Barriers relating to marketing planning
There are number of barriers assessed which manager of
Primark is facing while preparing the marketing plan for the
company. These are depicted in below:
 Unavailability of sufficient resources.
 Lack of skill among the marketing workers with regard
to implement the plan which is being framed by them

2.2 Overcoming the barriers
It is required by Primark that it should make efforts in terms
of overcoming the barriers which is being faced by it. In this
regard, following ways are suggested for overcoming the
assessed barriers:
 Arranging the training and development activities for the
employees.
 To get the thorough information about the resources
which are available within firm.

D2 Importance of marketing planning
Essay on marketing plan
 For the firm it is very important to prepare marketing plan,
this is because it helps in shaping the direction of company
and guides the marketing employees towards right direction.
However, the effectiveness of framed marketing plan will
occur when it helps firm in the task of increasing its sales
and profits.

REFERENCES
Mohr, J. J., Sengupta, S. and Slater, F. S., 2010. Marketing of High-
technology Products and Innovations. Pearson Prentice Hall.
Mothe, C. and Thi, U. N., 2010. The Link between non-technological
innovation and technological innovation. European Journal of
innovation management. 13(3), pp. 114-121.
Nijhof, A., Forterre, D. and Jeurissen, R., 2008. Managing legitimacy
issues in global supply chains: the case of the athletic footwear industry.
Corporate Governance. 8(4). pp.506–517.