HND Business - Marketing Planning for Tommy Hilfiger: Barrier Analysis

This report delves into the marketing planning challenges faced by Tommy Hilfiger, identifying environmental, cultural, behavioral, and cognitive barriers that hinder the company's objectives. It explores how these barriers, stemming from factors such as regulations, cultural sensitivities, lack of management support, and inadequate knowledge, impact the effectiveness of marketing strategies. The report further proposes methods to overcome these obstacles, including eliminating differences in perception, using effective organizational structures, ensuring flexibility in meeting targets, and providing constructive feedback. It references academic sources to support its analysis and recommendations, offering insights into how Tommy Hilfiger can improve its marketing planning process.

TASK 2

MARKETING PLANNING
Marketing planning refers as objectives of organization
which develop through draw of plan which assist to
achieve goals of business.
It is very complex situation of Tommy Hilfiger because
many barriers occur when implement it in the business by
manager.

BARRIERS
Environmental barriers
Cultural barriers
Behavioural barriers
Cognitive barriers

ENVIRONMENTAL BARRIER
Political, economical, social and technological consist in
external environment. It possesses many barriers to
manager of Tommy Hilfiger when they make marketing
planning for business.
In this context, includes regulations which prevent growth
of company.
This is because, lack of skilled workforce or labour law
creates big barriers front of manager in Tommy Hilfiger.

CULTURAL BARRIER
Cultural is the complex situation which consist
knowledge, beliefs, morals, custom and values, etc.
It creates barriers to the manager of cited firm when they
fail to understand cultural sensitivities of people.
Thus, as results manager fail to make effective marketing
plan because various people possess different culture
which create difficulties.

BEHAVIOURAL BARRIER
Behavioural aspects create big issue on marketing plan
which is made by the manger.
In this context includes, lack of top management support
and cross functional involvement in Tommy Hilfiger.
Without help of management support manager of cited
business will unable to make efficient plan of marketing.

COGNITIVE BARRIER
Lack of proper knowledge and skills resulting barriers to
the manager of cited firm.
Due to this, chosen organization fail to achieve their
marketing plans.
This is because, managers fail to understand the products,
markets and customers.

OVERCOME TO BARRIER
There are various barriers which manager of Tommy
Hilfiger is facing in organization.
These occur due to many reasons such as they are not
understood requirements of customers and lack of proper
communication.

METHOD TO OVERCOME
BARRIERS
Eliminate difference in perception
Use effective organizational structure
Flexibility in meeting the targets
Give constructive feedback

Eliminate difference in perception
Manager of Tommy Hilfiger should ensure that the
products and services which are provided is good and
well.
Along with this they need to ensure right people on the
right job.
They need to develop proper training program so that
policies of the organization are clear to employees.

USE EFFECTIVE
ORGANIZATIONAL STRUCTURE
Manager need to use simple organizational structure.
In this context, they have to use minimum level of
hierarchical in cited firm so that they can manage
environment of the business.
Thus, it will be helpful to overcome behavioural barriers
towards the organization.

FLEXIBILITY IN MEETING THE
TARGETS
For effective communication and proper management
manager of Tommy Hilfiger should ensure that employees are
meet with the goals of business.
In this context, they can use formal channel of communication
to overcome cognitive barriers which they are facing.