This report provides a comprehensive analysis of marketing essentials, focusing on the roles and responsibilities of the marketing function and its interrelation with other departments. It includes a comparison of the marketing mix of Beauty Giant, a UK-based cosmetic selling company, with a similar company, The Body Shop, examining product, price, place, and promotion strategies. The report also presents a detailed marketing plan for Beauty Giant's new anti-aging product, 'Forever Young,' outlining strategies for advertising, budgeting, and reaching the target market. The plan incorporates an overview of the company, environmental analysis, and tactics to achieve marketing objectives, emphasizing the importance of adapting to changing customer preferences and competitive dynamics. Desklib offers this solved assignment and many more to aid students in their studies.
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