Marketing Plan Report for Ben Sherman: Analysis and Strategy

This marketing plan report analyzes Ben Sherman's marketing strategies, starting with an introduction to marketing plans and their significance. It outlines the company's vision, mission, and objectives, followed by a SWOT and PEST analysis to assess its internal strengths and weaknesses, and external opportunities and threats. The report then delves into the marketing mix, explaining how different elements are combined to achieve desired market responses. Furthermore, it discusses segmentation, targeting, and positioning (STP) strategies, specifically focusing on the introduction of a 3D print T-shirt. A marketing program is included, outlining channels, activities, timelines, and budgets. Finally, the report emphasizes the importance of monitoring and controlling the marketing plan to ensure effective implementation and achievement of objectives. The report concludes with a list of references used in the research and preparation of the plan.

Marketing plan

INTRODUCTION
 Marketing plan is report which is outline the marketing strategy.
 It is the business document outlining market strategy and various tactics.
 This covers various elements of marketing like cost, goal, action.
 The marketing plan is important for company to develop their new product and services at
marketplace.
 This give the clarity of new market and also provide focus or direction for acting of
business, steps etc.

Executive summary
 This marketing plan is including vision, mission, objectives.
 This also covered by marketing audit by using SWOT analysis and
PEST analysis.
 Marketing mix is help to analysis the 7P's of marketing that is help
to make effective strategy for growth of company.

Mission, vision and objective
 Mission
 To be leading company by providing superior quality of product and services at competitive prices.
 Vision
 The vision of Ben Sherman is to be a globally innovate and competitive business by providing 100% best services to
our customers.
 Objective
 To increase the sales of product 10% till the end of 2019.
 To increase 20% investment on research and development process.

Marketing audit by SWOT
Strength Weakness
 Ben Sherman uses the best quality
of product and raw material for
produce product.
 It has limited marketing and
advertising process as compared to
the other brand.
Opportunity Threat
 Online marketing is important for
gaining which can be tapped by
Ben Sherman.
 The threat from fashion can be
major threat for them.

Marketing audit by PEST
Political The political factor is impact to the overall sales and it growth. The
government ability to encourage buy fabrics locally, if the tax on
import other country increase. Other, government introduce new
legislation to meet environment standard, in that demand will rise.
Economical The economy factor is including the inflation rate and so on.
Inflation rate is high then it increases equipment cost of the business.
This impact to the business. Every company want the economy
condition is good because this is the main reason of growth and profit
of company.

Marketing mix
 Marketing mix is the group of marketing activities by this
Ben Sherman is combine and control the various activities
to produce desired response by targeting market.
 It is very important tool which are compare all the
elements.

STP
 Segmenting
 The Ben Sherman is launching its new product at marketplace which is 3D print T-shirt.
In this company will set the segment market for the product where other brand products.
This will help to increase sales of Ben Sherman company.

Marketing program
Channels Activity Time
Direct marketing E-mails and messages 3 months
Digital marketing Social media 4 months
Commercial marketing TV and radio 5 months

Budget
Marketing expenses
E-mails and messages £50
Social media £100
TV and radio £150
Total expenses £300

Monitoring and controlling
 The monitoring and controlling are the best and important process of marketing plan.
 It is the effective for using best product and implementing new services at marketplace.
 This process is overseeing the all tasks and metrics which are necessary to ensure that the
approved project at marketplace.

REFERENCES
 Meyer, P.H., 2016. A Parish Guide to the Use of Creative Problem Solving in Marketing
Plan Development.

Chernev, A., 2015. The marketing plan handbook. Cerebellum Press.

Trotter, B., Smith, B., Rawar, E., Karami, N. and Matthews, T., 2019. SuperSelfie
Marketing Plan.