Marketing Plan Presentation for BizOps: Australian Market Analysis

This presentation provides a comprehensive marketing plan for BizOps, an online retailer of trendy products, targeting the Australian market. It begins with an introduction to marketing and an overview of BizOps. The presentation includes an analysis of the Australian market environment, considering political, economic, social, and technological factors. It also details the current marketing mix of BizOps, covering product, price, place, and promotion strategies. A work activity plan with a Gantt chart outlines the timeline for market research, feasibility studies, resource procurement, responsibility assignment, and evaluation of results. The report concludes by highlighting market opportunities and the positive environment for SMEs in Australia, supported by references to relevant research. The presentation is designed to provide a clear understanding of the marketing strategies employed by BizOps and its potential for success in the Australian market.

MARKETING
BizOps

INTRODUCTION
 The intent of this presentation is to present
the marketing plan for BizOps.
 Marketing is helpful in transferring,
exchanging and the movement of the goods
(Martin, 2011).

OVERVIEW OF BIZOPS
 BizOps is the online retailer of trendy and
fashinable products.
 The business offer its services in the
Australian Market

ENVIRONMENT ANALYSIS
 Political Forces - Australia holds a developing
economy, a steady business as well as
political environment, an accomplished,
cultured and multi lingual staff, a planned
time-zone and a competitive cost base.
 Economic Force - In the year 2017, the
country’s economy developed more than 2%.
Though, a little growth is a positive sign
which works in increasing the expectations of
the nation (Shahiduzzaman and Alam, 2014).

ENVIRONMENT ANALYSIS
 Social Factor - The changes in the social
trends has the major impact on the
businesses operating in the country due to
changing demand for the products and
accessibility and willingness of people to
work.
 Technology Factor - The moving trend of
online shopping is also increasing in the
Australian market; people prefer online
shopping in comparison to window shopping
(Poushter, 2016).

CURRENT MARKETING MIX
 Product – BizOps offer fashionable and trendy
products like clothing for men, women, and
children, accessories, bags, shoes, etc.
 Price - BizOps offers products through online
platform at very reasonable prices in
comparison to other online retailers like
Amazon, etc.

CURRENT MARKETING MIX
 Place – BizOps operates its business in
Australia with a strong distribution channel.
 Promotion - BizOps promotes its business on
the social media platform such as FaceBook,
Instagram, etc.

WORK ACTIVITY PLAN
Research milestone Initial Day Last Day
Duration
(months)
Market Research 21-06-2019 22-07-2019 31
Feasibility Study 23-07-2019 23-08-2019 30
Procurement of Resources
and Funds 24-08-2019 24-09-2019 30
Assignment of
Responsibilities 25-09-2019 26-09-2019 1
Evaluation of Final Results
or Outcomes 27-09-2019 28-04-2020 207

GANTT CHART
Market Research
Feasibility Study
Procurement of Resources and Funds
Assignment of Responsibilities
Evaluation of Final Results or Outcomes
10/27/2018 2/4/2019 5/15/2019 8/23/2019 12/1/2019 3/10/2020 6/18/2020
6/21/2019
7/23/2019
8/24/2019
9/25/2019
9/27/2019
31
30
30
1
207
Gantt chart
Initial Day Duration (months)

REPORT ON MARKETING ACTIVITY
 The marketing activity of the company is
comprised of practices, policies and
procedures of marketing activities,
requirement of the resources, and details of
the product planned by the company to
incorporate in its product portfolio.

CONCLUSION
 The report has highlighted the environment
analysis of the Australian market to analyse
the market opportunity for BizOps to
introduce its product in the market. From the
analysis, it has been identified that company
can successfully add new products in its list
as the government of Australia is promoting
innovations and growth of SMEs.

REFERENCES
 Martin, G. (2011) The Importance of
Marketing Segmentation. American Journal of
Business Education, 4(6), 15-18.
 Poushter, J. (2016) Smartphone ownership
and internet usage continues to climb in
emerging economies. Pew Research Center,
22, 1-44.
 Shahiduzzaman, M. and Alam, K. (2014)
Information technology and its changing
roles to economic growth and productivity in
Australia. Telecommunications Policy, 38(2),
125-135.