Detailed Marketing Plan for The Body Shop: A Strategic Analysis

This report provides a comprehensive marketing plan for The Body Shop, a leading cosmetics and skincare company. It begins with an introduction to marketing, emphasizing its importance in business. The report then offers an overview of The Body Shop, including its history and product range, followed by an identification of its target market using segmentation based on demography, behavior, geography, and psychography. A competitive analysis is presented, highlighting key competitors and their positioning. The marketing objectives, both short-term and long-term, are defined. The core of the report focuses on the 7 P's of the marketing mix (product, price, place, promotion, people, process, and packaging), providing detailed analysis and recommendations for each element. The report concludes by summarizing the alignment of the marketing plan with the company's objectives and the application of the 7 P's framework to provide specifics for each element of the marketing plan. References include sources such as Keegan (2017) and Thebodyshop.in (2020).