BSD 126: Boost Juice Marketing Plan - Analysis, Strategy & Goals

This document presents a marketing plan for Boost Juice, a smoothie and juice franchise. It begins with a situation analysis, highlighting Boost's strong market presence, competitive landscape, and Janine Allis's founding vision. The marketing goal is defined as becoming one of the world's most famous and loved brands. The marketing strategy section identifies the target customer (primarily females aged 25-35) and conducts a SWOT analysis, outlining the company's strengths, weaknesses, opportunities, and threats. The plan emphasizes Boost's value proposition, focusing on high-quality, healthy products at reasonable prices to ensure customer satisfaction. The document concludes with a list of references.

BSD 126 MARKETING PLAN PART A
NAME:Shehroze Ahmed
STUDENT NUMBER:10103821
WORD COUNT:

I. Situation Analysis: (250 words)
At present, Boost has 350 stores operating worldwide. It is known to be the largest growing
smoothie and juice franchise in the Southern Hemisphere. Back in 2000, with no retailing
experience, Janine Allis (Founder of Boost) with a strong will to make available what was barely
possible to get whilst she was out, which is healthy low-fat organic smoothies and juice, took a
step forward and after a lot of research and consultation, landed a foundation to Boost.It is
considered to be the brand which has been built on strong marketing and operations, that is why
in the first five years it achieved 94% awareness and gave tough competition to competitors
(Lyon, 2014). The main competitors of boost are the places which sell almost the similar
products and yogurt, juices, banana bread etc. Places such as Donut King, Mc Donald’s, Coles,
Aldi, and Woolworth can be the competition, but as far the Donut King is concerned, Boost’s
product varies from it as it is considered to be healthier. Though the company is performing
extremely well in the market there is a large number of competitors which is creating the
threatening situation for the firm. The company's situation and position in the market are very
effective and strong. The market has been effectively able to capture the company with its
effective and appropriate strategies and plans. The competitive strategies that company uses are
very influencing and effective which creates a strong base for the firm (Blok & Nieuwlaar,
2016).
II. Marketing Goal: (15 words)
“TO BECOME ONE OF THE WORLDS MOST FAMOUS AND LOVED BRAND”
III. Marketing Strategy: (450 words)
The market strategy is one of the tactics that is been used by the companies so that it can be able
to manage the market needs and requirements. Along with this, the competition of the market
can be able to get handled in the proper and in the required way. There is a high need for
preparing the marketing strategies so that it can be able to promote its goods and items in the
effective and in an appropriate manner (Ottman, 2017). The strategies are helping the
organization to reach the end customers and making them satisfied by providing them what
actually they are requesting for.

Target Customers:
The target customer range of the Boost is mostly the people ranging age from 15 to 35, but
mostly the focus is on the female aged 25, who loves life and looking for a healthier product
(Levy, et. al., 2012). But the range that is available at the Boost product is from 4 to 80 years old,
as the company has mentioned in its study kit “health knows no barriers”. The product that is
been manufactured by the company is so healthy and energetic that the firm is able to manage
and attract the people of all the different ranges. Not only the kids but also the firm is able to
draw the attention of the youngsters and old people as well.
SWOT Analysis:
Strengths:
i) High Growth Rate
ii) Barriers to Market Entry
iii) Experienced business units
iv) High Profitability and Revenue
Weaknesses:
i) Taxes
ii) income level is at a constant
iii) increase new markets (Papacharalampous, 2017)
Opportunities:
i. venture capital
ii. global markets
iii. growing economy
iv. growth rates and profitability
Threats:
i) financial capacity
ii) cash flow
iii) growing competition and lower profitability
iv) tax changes
v) technological problems
Value proposition

The customers will be preferred to buy the products and services that are been offered by the
Boost company because it is availing the best quality of the product. The price of the products is
also very reasonable as this will be afforded by everyone. The main reason that the consumers
are willing to pay more amounts for the products and goods of Boost company because the items
are very healthy and are providing the best quality which is satisfying the customers who are
using the offerings made by the firm (ANNAMMAL & KARTHIGA, 2017). The customer's
satisfaction is one of the major aspects that are needed to be considered by the firm, therefore it
becomes very necessary and important for the company to manage the offerings and make the
best solution for any possible problems. Therefore the company is able to manage the work in
the most effective and appropriate way.

References
1. Lyon, R. H. (2014). Theory and application of statistical energy analysis. Elsevier.
2. Blok, K., & Nieuwlaar, E. (2016). Introduction to energy analysis. Taylor & Francis.
3. Ottman, J. (2017). The new rules of green marketing: Strategies, tools, and inspiration
for sustainable branding. Routledge.
4. Levy, M., Weitz, B. A., & Grewal, D. (2012). Retailing management (Vol. 6). New York:
McGraw-Hill/Irwin.
5. ANNAMMAL, J., & KARTHIGA, S. (2017). A STUDY ON CUSTOMER
PREFERENCE OF HEALTH DRINKS WITH SPECIAL REFERENCE TO" BOOST"
IN MANNARGUDI TOWN. CLEAR International Journal of Research in Commerce &
Management, 8(5).
6. Papacharalampous, M. (2017). A business opportunity in food industry: natural food
products that boost health and have healing attributes.
7. ANNAMMAL, J., & KARTHIGA, S. (2017). A STUDY ON CUSTOMER
PREFERENCE OF HEALTH DRINKS WITH SPECIAL REFERENCE TO" BOOST"
IN MANNARGUDI TOWN. CLEAR International Journal of Research in Commerce &
Management, 8(5).