Marketing Essentials: Cadbury Marketing Plan and Analysis Report

This report provides a comprehensive analysis of Cadbury's marketing strategies. It begins with an introduction to marketing and its importance, followed by an examination of the roles and responsibilities of marketing functions within the Cadbury company. The report delves into the marketing environment, the interrelationship between marketing and other organizational functions, and the evaluation of key marketing elements. A significant portion of the report is dedicated to comparing how different organizations apply the marketing mix to achieve their business objectives, with a detailed strategic marketing plan specifically for Cadbury. The report concludes by summarizing the key findings and emphasizing the significance of strong marketing strategies for business success. The report also includes references to books, journals, and online resources used in its preparation.

UNIT 2:- MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1:....................................................................................................................................1
Roles and Responsibility of Marketing functions and their relation to Organisation.................1
Roles and Responsibility of Marketing in relation to marketing environment and
interrelationship between Marketing and other organisational function. ...................................3
Evaluating the key elements of Marketing function and its relationship with other functional
units of the organisation..............................................................................................................4
Activity 2:....................................................................................................................................5
Comparison of Different Organisations apply marketing mix to the marketing planning
process to achieve business objectives and also different strategies applies by organisation to
demonstrate the business objective. ...........................................................................................5
Detailed Strategic marketing plan of Cadbury Company:..........................................................5
CONCLUSION................................................................................................................................6
REFERENCE ..................................................................................................................................7

INTRODUCTION
Marketing is defined as a process that business accomplish to achieve its business
objective through promoting their products, expanding their business objective or services by
way of advertising and also include market research to crack the actual situation in the market
related to the demand of the product. Present report is based on Cadbury company which is the
second largest confectionery brand in the world. Cadbury company was founded in 1824 by John
Cadbury and adopted the various marketing strategy to famous the cadbury products.
Report includes the roles and responsibility of marketing function and their relation to the
Cadbury company. Further, includes the relation to the marketing environment and
interrelationship between marketing and other organisational functions. Report further elaborated
with the elements of marketing functions and its relationship with the organisation. Lastly its
descries the Marketing mix of the marketing plan to achieve the business objective and also
strategies to bring new product in the market.
Activity 1:
Roles and Responsibility of Marketing functions and their relation to Organisation.
Roles and responsibility of marketing Functions are ~
 Marketing Research: In Cadbury company the important role in marketing is to find out
the target customers, supplier chain, interested buyers and external environmental factors
which affecting the company position in the market. To have close research in the market
company has to identify the demand in the market and accordingly manufactures the
product(Pooler, 2018).
 Promote Business:The marketing department of the company not only promotes the
product but also the whole company structure process because to launch a new product in
the market whole company employees had to work together to achieve a common goal
and examines the market demand and needs(Schaefer, 2018).
 Communicate with customers: The important role in company success is to build a
customer relationship with the company structure. The role of marketing manager of the
company is to identify the needs and demand of the customers, so that accordingly they
design the taste in the product and also customers always demand new thing in the
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market and cadbury company is speciality in building the appropriate taste in the
product(Harmeling and et.al., 2017).
 Product development: Customers always get bored by seeing the same product designs
and wrapper, Cadbury company adopted this strategy in different way they design the
product according to the person layout like a wrapper contains so many quotations with
the name design this is the speciality of the company to design the product according to
customers needs(Cadbury company, 2019).
Illustration 1: Cadbury
Source:- Cadbury company, 2019
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This marketing function helps the Cadbury company to grow more strong and challenge
the competitors to beat the product(Cadbury Success story, 2019). Due to having a proper
marketing research organisation can earn more and take risk to launch new product in the market
which bring company scale to new heights. By establishing and innovation new products it will
help the company to promote their business ideas into new countries and also expand their
business culture to the emerging global market. Communicate with customers can bring lot of
changes in company structure because they actual know the position of their workings and
thinking of people relating to their product(Lau, Lee and Jung, 2018).
Roles and Responsibility of Marketing in relation to marketing environment and interrelationship
between Marketing and other organisational function.
The marketing roles in relation to marketing environment can be internal and external.
The marketing function which the company can judge internal are the strength and weakness of
the company. Strength of Cadbury company is the brand name as it is popular among the public
and people have a trustworthy attitude towards the cadbury company and its weakness is that its
prices vary from the changes in market. As demand high prices are also high which reflect the
buyers of that product. Company external factors which reflects the working are in terms of
social, economic, political, technological, Legal and environmental factors. Cadbury company
makes a proper strategy so that their products didn't reflect the changes in the global
market(Schaefer, 2018).
Various Interrelationship between marketing and other organisational functions are ~
 Marketing with finance Department: Cadbury company has to analysed both and then
accordingly design the product. As for every product launch few budgets are prepared
and then accordingly their marketing techniques are used. Marketing of the product can
be done accordingly the company provide finance budget to them because of their
marketing company earns profit, increase their sales criteria and grow the
company(Pooler, 2018).
 Marketing with production Department: Cadbury company can produce the product
accordingly when there is demand in the market and this is showing by marketing the
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product and assembling the needs of the customers and then accordingly the demand is
analysed.
 Marketing with human resource Department: HR department recruit people on the basis
of skilled and experience and that employees take company to new scale. This process
can be accomplished by marketing the company requirement process ad than only they
get the skilled and experienced person(Soni, 2016).
Evaluating the key elements of Marketing function and its relationship with other functional
units of the organisation.
Following are the key elements of Marketing Function are ~
Marketing Channels – Cadbury company believes in advertisement and publicity of the
product as they are strong in developing and innovating new tag line to the products
which attract the customers.
Brand – Cadbury company is famous for its brand name as there products are mostly sold
through the name of the cadbury and they can beat the competitors by their name only.
Quality and Satisfaction – Company provide quality products at reasonable price which is
the best way to attracts the customers and satisfy their needs and wants by providing
quality products(Titus, 2018).
Competition – Cadbury faces huge competition in the market because most of the
companies launch new flavour and taste which change the customers mind easily.
Marketing planning – cadbury company is expertise in attracting the customers towards
their product which help them to maintain their stability and dignity in the
market(Rahdari, Sepasi and Moradi, 2016).
Relationship with other functional aspects in the organisation ~
Functions Positive aspect Negative Aspect
Marketing with Finance
Department
When marketing the product is
successful and achieve its
target is helps the company to
build their capital and finance
When the finance department
has no money to invest on
product it reflects the company
to launch new product in the
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and also engage their business
into some other
activities(Pooler, 2018).
market because they can't
promote their product because
of no capital.
Marketing with production
Department
When company produce the
product they can easily launch
in the Market and earn profit
through the selling of the
product.
If company can't survey in
market regarding to the
demand of the product it may
result to wastage of the
resources as no demand means
no production which result in
loss of company by way of
resources as
well(McDONALD, 2016).
Marketing with human
resource Department
Company earns profit through
the employees working in the
organisation and also the
activities which HR
department initiated to perform
with the employees through
their training or providing
stress free working
environment which gives more
productivity to the company.
If HR department didn't
appoint a proper person it
reflects the whole company
structure and also the
marketing of the company
leads to bad impression of
working in the
company(Schaefer, 2018).
Activity 2:
Comparison of Different Organisations apply marketing mix to the marketing planning process
to achieve business objectives and also different strategies applies by organisation to
demonstrate the business objective.
Covered under ppt
Detailed Strategic marketing plan of Cadbury Company:
Covered under ppt
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CONCLUSION
From the above study it can be concluded that marketing is important for every company to grow
and make a position in the emerging market. Present report is based on Cadbury company ad
their roles and responsibility in the marketing function. Companies various strategy to perform
the relationship with the organisation and its functions. It also explained the marketing plan of
cadbury new product launch in the Market and also its competitors to challenge the product and
the company marketing plan strategy.
Thus, from the above study it is clear that to continue to the at the top in the market
company must implement to strong its marketing strategy and planning process to achieve the
goal.
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REFERENCE
Books and Journal
Agic, E., and et.al., 2016. Strategic marketing patterns and performance implications. European
Journal of Marketing. 50(12). pp.2216-2248.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Coffie, S. and Blankson, C., 2018. Strategic prescriptive theories in the business context of an
emerging economy. Journal of Strategic Marketing. 26(5). pp.373-384.
Harmeling, C.M., and et.al., 2017. Toward a theory of customer engagement marketing. Journal
of the Academy of Marketing Science. 45(3). pp.312-335.
Lau, A., Lee, S. and Jung, S., 2018. The Role of the Institutional Environment in the
Relationship between CSR and Operational Performance: An Empirical Study in Korean
Manufacturing Industries. Sustainability. 10(3). p.834.
McDONALD, M.A.L.C.O.L.M., 2016. Strategic marketing planning: theory and practice. In The
marketing book. (pp. 108-142). Routledge.
Newman, P., 2016. Planning for transit oriented development: strategic principles. In Transit
Oriented Development . (pp. 33-42). Routledge.
Pooler, J.A., 2018. Demographic targeting: the essential role of population groups in retail
marketing. Routledge.
Rahdari, A., Sepasi, S. and Moradi, M., 2016. Achieving sustainability through Schumpeterian
social entrepreneurship: The role of social enterprises. Journal of Cleaner Production. 137.
pp.347-360.
Schaefer, J.W., 2018. Content Marketing: Essential Guide to Learn Step-by-Step the Best
Content Marketing Strategies to Attract your Audience and Boost Your Business.
Soni, S., 2016. Cause Related Marketing Versus Corporate Social Responsibility: A Modern
Marketing War. NMIMS Management, p.9.
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Titus, P.A., 2018. Exploring creative marketing thought: Divergent ideation processes and
outcomes. Psychology & Marketing. 35(3). pp.237-248.
Online
Cadbury company.2019.[Online].Available through<https://www.cadbury.co.uk/>
Cadbury Success story.2019.[Online].Available
through<https://successstory.com/companies/cadbury>
Cadbury vs Nestle.2019.[Online].Available
through<https://www.scribd.com/doc/59299969/Cadbury-vs-Nestle>
Importance of Marketing Planning.2019.[Online].Available
Through<https://www.gktoday.in/gk/importance-of-marketing-planning/>
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