Marketing Plan: Factors Influencing Heated Hoodie Marketing Strategy

This report presents a marketing plan that analyzes the political and technological factors influencing the potential market for a heated hoodie in Canada. It begins by examining the stable political environment, strong governance, and positive international relations, highlighting how these factors create a favorable business climate for long-term investments and product promotion. The report then explores technological factors, emphasizing the rapid advancements and their impact on the Canadian economy. It discusses the increasing trend of online shopping, especially among the younger generation, and the role of innovative technology in product design, supply chain management, and raw material quality. The report references key sources to support its analysis, providing a comprehensive overview of the external factors that would shape a successful marketing strategy for the heated hoodie.

Running head: MARKETING PLAN
Marketing Plan
Name of the student
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Table of Contents
Political factors:.........................................................................................................................3
Technological factors:................................................................................................................3
References:.................................................................................................................................5
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Political factors:
The political environment of Canada is extremely stable with democracy and
parliamentary government, which help in creating a friendly business environment. The
governance system of Canada is very strong, which is entirely based on federal system. The
government is operated by cabinet together with the Prime Minister, who hold the
responsibility of appointing the cabinet. The stable environment of Canada offers the
investors with the opportunity to make investment for long term (Canada.ca. 2020).
In this stable political environment, it would be easy to promote the heated hoodie
without any kind of hindrance. One of the most significant aspect of Canada is that it
maintains good rapport with world’s most powerful country USA, which can make it easy for
the manufacturer of heated hoodie to export the product properly. In addition, this is the
safest county in world with low crime rate. This will make it easy for the companies to
promote heated hoodie properly in the market without any kind of obstruction. The legal
environment of Canada is also very much stable. The Employment Equity Act has been
introduced in order to protect the fundamental rights of employees. This act is designed to
offer employment to four designated groups such as women, disable people, aboriginals and
members of visible minorities (Canada.ca. 2020). In addition, Canadian Human Rights Act
has also been introduced for the sake of protecting the staffs from discrimination on the basis
of race, age, gender and ethnicity.
Technological factors:
In the contemporary times, rapid development of technology is paling a major role
terms of promoting sustainable growth of business. Technology is also active as a driving
force behind promoting growth of Canadian economy. This is the fastest growing sector of
Canada. From manufacturing to marketing, technology is largely influencing the Canadian
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business environment (Jin & Cedrola, 2019). This is so with the case of promoting heated
hoodie. The trend of online shopping in Canada is increasing in a drastic manner. Surveys are
showing that more than 89% people in Canada do online shopping.
The trend of online shopping is mostly among the young generation. In addition, it is
the widely admitted fact that heated hoodie is preferable among adults. Therefore, this trend
can help the company to catch the attention of young buyers easily. Innovative technology in
terms of production is the key aspect of technological revolution of Canada. Thus, by
executing innovative technology, the company can be able to make lucrative design of heated
hoodie, which can easily drag the attention of customers. In addition, with the assistance of
innovative technology, the company can also be able to strengthen their supply chain and
thereby ensure smooth flow of products as per the requirement of customers (Shen & Chen,
2019). Technological advancement has led the country to be leader in technical textile
producer around the globe. This can help the company to have high quality of raw material
and thereby produce high quality heated hoodie. Moreover, prompt advancement of
technology will also help the company to promote heated hoodie properly in the market and
catch the attention of buyers.
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References:
Canada.ca. (2020). Rights in the workplace -. [online] Available at:
https://www.canada.ca/en/canadian-heritage/services/rights-workplace.html#a2 [Accessed
31 Jan. 2020].
Canada.ca. (2020). Government - Canada.ca. [online] Available at:
https://www.canada.ca/en/immigration-refugees-citizenship/services/new-immigrants/
learn-about-canada/governement.html [Accessed 31 Jan. 2020].
Jin, B., & Cedrola, E. (Eds.). (2019). Process Innovation in the Global Fashion Industry.
Palgrave Macmillan US.
Shen, B., & Chen, C. (2019). Quality management in outsourced global fashion supply
chains: an exploratory case study. Production Planning & Control, 1-13.
.
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