Marketing Plan Report for Wireless Charger - HI5004, T2 2019

This report presents a comprehensive marketing plan for a wireless charger, focusing on its market viability in Australia. It includes a competitive analysis, highlighting the product's unique selling points and market leaders. The report details the target market, product positioning, and the consumer adoption process. A value pricing strategy is proposed, and an integrated marketing communications (IMC) plan is outlined, including social media, advertising, and direct marketing strategies. The presentation emphasizes the environmental analysis, target market, competitive positioning, and IMC strategy, aiming to establish a competitive position for the product. The report also includes references.

WIRELESS
CHARGER Name of the
Student

Introduction
◦ The focus of the report is to highlight the competitive
market, environmental forces, target market and the
marketing plan of the product which is a wireless charger.
◦ The market chosen for the product is Australia
◦ The presentation will focus on the market viability of the
Wireless charger as a product
◦ Certain IMC recommendations will be provided in the
presentation.

Competitive USP analysis
◦ The main aspects which make the product highly attractive can be stated to be as
follows:
Charged on a
wireless pad
Available in
various
colours and
sizes
Can be used
with USB and
wall charger
Assists during
emergencies
Fast charging
facility
available

Environmental Scanning
Environmental Force Applicability to the product
Political The political force does not have a major
role to play
Social Applicable to the audience in the country
Economical Due to the high taxes and laws, the new
product may face barriers (Kerin and
Hartley 2015).
Technological Uses the technological advancement and
the new age of digitalisation and wireless
tech.
Legal Considering legal issues like piracy
Environmental Carbon emission and footprint

Target
Market
Analysis
The target market which has been
identified for the product is as
follows:
1. Frequent travellers
2. Students
3. Office goers
4. Gamers

Product
Positioning
◦ The wireless charger as a brand
would like to position itself as
moderately priced, good quality
perspective.
◦ This is because; the brand provides
good products which are priced
accordingly and enables the
different customers to purchase the
item (Treffers 2015).

Market Leaders
◦ The Market leaders are as follows:
Samsung
Qualcomm
Texas

Niche
identified
The global wireless charging market is being segregated
with respect to the different segments like the industry,
technology and region.
The reasons why the wireless charging market has
become increasingly popular is because of the increase
in the electric vehicles, the constant development of
electronic and wearables market and the need to keep
coming up with the innovative products and other such
technologies (Rami et al. 2014).
On the other hand, as the Artificial Intelligence has
advanced to a great extent and hence the brand has
planned to take advantage of this wireless technology to
a totally different level.

PRODUCT
SCOPE

Consumer Adoption procedure
◦ The consumer adoption procedure is as follows:
Research
Testing
and
Marketing
Purchase

Pricing decision
◦ The pricing decision which has been
undertaken is as follows:
◦ Value pricing strategy
◦ In this pricing strategy, the good will be
priced higher but the quality of the
product will be the maximum (Kotler et al.
2017)

Marketing
Plan
◦ The marketing plan of
the Wireless Charger is
as follows:
Compone
nt
Wireless charger
Product The product forms the primary
aspect of the marketing plan
and in this case the product
which has been selected can
be understood to be the
Wireless charger. The wireless
charger comprises of
essentially two parts which
include the central distributor
and the several small receivers
(Kotler et al. 2014)
Price The price which has been set
for the product has been set
based on the value pricing
strategy