Marketing Plan for Coca-Cola: Analysis of Strategies and Challenges

This report analyzes the marketing plan of Coca-Cola, a leading soft drink brand. It examines the company's vision, mission, and objectives, including its goal to be a lean and efficient organization and to refresh consumers. The report delves into Coca-Cola's segmentation, targeting, and positioning strategies, focusing on its geographic segmentation and targeting of specific age groups. A SWOT analysis highlights the company's strengths, such as its strong brand image, and weaknesses, like health and environmental concerns. Opportunities include acquisitions and growth in the healthy drinks market, while threats stem from competitors. The report also covers marketing mix elements and discusses the importance of monitoring and controlling marketing efforts through customer feedback to inform product and strategy adjustments.

MARKETING PLAN

Executive summary
• Coca-cola is the worlds the largest soft drink brand. Company has vision is been highly effective
and lean and fast moving organisation and mission is to refresh the peoples mind and body.
Company has strength, weakness, opportunity and threats from competitors. Company use
feedback and comments of customers for monitoring and controlling the resources of company.

CONTINUE..
• Vision
1. Be highly effective lean and fast moving organisation.
• Mission
1. To refresh the peoples mind, body and spirit
2. To inspire moment of optimism and happiness through
brand and actions.
• Objectives
To increase the 20% sale till the coming 2-3
years

Segmenting, targeting and positioning
• Segmenting: coca cola has the geographic segmenting at the worldwide market. There are various
divisions of create the major regions of the world.
• Targeting: Coca-cola target geographic segments with different ages group. But mostly target to
16-35 years ages group peoples. They target peoples by strong flavour soft drinks.
• Positioning: is has the positioning at worldwide level. Company get worlds third largest soft drink
manufacturing company.

Marketing mix
Product
Place
Price
Promotion
Physical evidence
People

Marketing audit & Budget
Strength Weakness
 Company has strong brand
image.
 It has the largest economic
scale.
 It has criticisms about health
and environmental issues.
 They are dropping sales in
several countries.
Opportunity Threat
 It has been acquiring various
local beverage company.
 It can be growing healthy and
natural drinks.
 Company has depends upon
third party.
 It has strong competitions from
Pepsi co.
Monthly income
TV advertisements £70
Radio advertising £60
Total income £130
Marketing expenses
Print media £60
Campaigning £50
Public Relations £70
Total expenses £180
Monthly spending money £250
Monthly income
TV advertisements £70
Radio advertising £60
Total income £130
Marketing expenses
Print media £60
Campaigning £50
Public Relations £70
Total expenses £180
Monthly spending money £250

Monitoring and controlling
• It is the important part of the every business for analysis the market and needs and wants of
customers. It is effective and helpful for the coca-cola for getting correct and right decisions for
product and its growth. That is also helped to making effective marketing strategies. Company uses
customers feedbacks and their comments for monitor and control the resources. Customers are
gives comments and feedbacks regarding the products.