Comprehensive Marketing Plan: Fumar Coffee Shop, Cirencester, UK

This project outlines a comprehensive marketing plan for opening a coffee shop in Cirencester, UK, under the company name Fumar. The plan begins with an introduction and a strategic vision focused on providing quality service and diverse coffee flavors to gain a competitive advantage. The document details the entrepreneurial idea, core values, and customer segmentation, primarily targeting young adults. It presents the value proposition of offering quality coffees and snacks at reasonable prices, along with strategies for customer relationship management, including offers and social media marketing. Revenue sources are identified, and key activities like service quality and event organization are discussed. The business model canvas is used to detail key resources, partners (suppliers and local customers), and cost structures. Governance policies for staff management are also included. The conclusion emphasizes the need for careful planning, strong customer relationships, and effective marketing strategies. The marketing plan is supported by references to relevant academic literature.

MARKETING PLAN
Opening A Coffee Shop In Cirencester,
UK

Introduction
 Creating a business is one of the strategic steps that an
organisation needs to take before commencing the
project. In this project a coffee shop will be opened in
Cirencester, UK. For this establishment a coherent
marketing plan will be produced to demonstrate the
viability of the business idea. A Business model canvas
will be placed in the paper to understand the key
partner, strategic vision, customer relationship and many
more. Opening a coffee shop always required a extensive
planning regarding the designing of the shop and
arranging of suppliers for the coffee seeds. Fumar is the
company who is going to open the shop and in this
project all the possible aspects of the business idea have
been analyzed

Strategic vision
 The vision of this coffee
shop is to serve the
quality service to the
consumers.
 Apart from that,
different flavored
coffees will be produced
to the consumers
 Gaining the competitive
advantages in the
market by providing the
quality services.

Entrepreneur
 Idea: To set up a coming edge coffee
shop.
 Competency: The demand for this
coffee shop exists in the market.
 Resources: Capital from joint venture.
 Core values: Will serve quality service
at reasonable price.

Customer segment
 The most important
consumers are the
young adults of the
society.
 Demographic
segmentation could be
the effective one for the
company.
 Segmenting the
customer on the basis of
age group could provide
value to the Fumar.

Value proposition
 Fumar will deliver the
quality and the variety of
coffees in reasonable
price.
 In recent situation in
London, teenagers like to
drink the different flavours
coffee with snacks.
 If the company is able to
provide the tasty snacks
then it could be the major
advantages for the
company.

Customer relationship
 Each consumer is costly
for the Fumar.
 The demand and the
requirements of the each
consumers will be
entertained by this
coffee shop.
 In order to create good
customer relationship
fumar can provide
various offers so that
people can get attracted
towards them.

Channel
 They can use the social
media which is the most
effective in recent
marketing scenario.
 They can post regular ad
on the facebook which
will help them to reach
more people.
 Beside this they can
send the greeting
message to the people
who will purchase coffee
from their store.

Revenue source
 In UK People are very
much fond of coffee and
they are ready to pay
for the quality taste.
 Their main revenue
source will be the
customers who will
came to their store.
 Beside this they can
earn profit by delivering
their coffee in various
occasions.

Key activities
 The key activities are serving the
quality services to the customers
 Maintaining the feedback from the
consumers for the improvement of the
service.
 Beside this arranging various events
and producing coffee in various
occasions will also be the major
activities of the company.

Key resources
 Key resource is the capital required for
the establishment of the business.
 Along with that business space is
needed.
 Fumar has the good suppliers from
where they can get the quality
products.

Key partners
 The key partners will be the suppliers
who provide local coffee seeds
 Beside this local people especially
teenagers will be the main concern of
the company.
 Company can also tie up with some
major coffee seed producers of
different countries to get the quality
seeds.