Marketing Plan Analysis: Crayola LLC and PepsiCo Product Strategies

This discussion board post analyzes the marketing plans of Crayola LLC and PepsiCo, focusing on the provided student's work. The first post by Ana Vazquez examines Crayola's marketing strategies, highlighting the importance of the marketing mix (4Ps) but lacks a practical application to Crayola's product life cycle and omits the company's history and business processes. The second post from Kevin Zalla discusses Pepsi's marketing for Mt. Dew, touching upon product life cycles and branding, but needs better structure and context regarding consumer targeting and the overall marketing strategy. The analysis emphasizes the need for a marketing manager's perspective and a deeper understanding of product and branding strategies, as well as providing a comparative analysis of the strengths and weaknesses of each student's approach.

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Paper Title Capitalized and Centered
Name of Student
Institution Affiliation

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Post 1 of Ana Vazquez
The First post of Ana Vazquez is showing a great deal of research on account of the
marketing plans that she has provided. Furthermore, the whole post explains how a product’s
marketing can be done in a proper way. Ana has explained a vast array of product marketing
procedures. Moreover, she has provided a lot of information on the different procedures.
However, she has explained greatly what need to be done and what can be done for a
successful product marketing, there is no mention about how Crayola LLC practically
handles their product life cycle. Moreover, it is also unclear that which of the mentioned
processes is adequate for the chosen product. The student has clearly missed all these points
while writing. Furthermore, she has approached the task as a researcher not as a manager of
marketing. The task particularly required a viewpoint of a marketing manager. The actual
theory that the discussion needed to be solely based upon product and branding strategy
(Kotler & Keller, 2012).
However, Ana Vazquez has done a great job at doing research about what is a
successful marketing plan or how it is achieved. Furthermore, she has arranged all the
information thoroughly in a proper manner. But as explained earlier, the main issue with the
post is, its missing vital information that was required by the task, for instance, there is no
mention of the History of the organization. Furthermore, the introduction to the organization
is not adequate as per the task. There should have been more information about the history of
the organization or the innovative technologies that is being used in Crayola LLC at current
times. Also, there is no mention of what kind of product the organization mainly produces or
what kind of business environment it holds or what kind of business process or operation the
organization conducts.

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Post 2 of Kevin Zalla
The second post from Kevin describes much about few certain marketing plan that
Pepsi uses for Mt. Dew. Kevin has done a great a great job at choosing the company and the
product. Furthermore, he has provided hints about the product life cycle and how it affected
through the branding plan that Pepsi imposes upon the product. But the post was written in a
poor manner. No proper form of presenting was present in the post. Furthermore, Kevin
needed to explain more about the product life cycle for Mt. Dew. The different stages of the
marketing plan needed to be explained in the post. Like Kevin here mentions the connection
of the product with the video game Call of Duty (Salman et al., 2017). But he forgets to
mention that what kind of consumer are targeted through the marketing plan. So clearly the
post need a lot more context in respect of the task that was provided. Furthermore, the task
clearly asked to approach the study from a viewpoint of a manager. That is also somewhat
missing in the post. The task could be better approached from a viewpoint that includes the
overall marketing strategy for the product and the organization. It will provide a better idea
about the history of the product and competitors and other important aspect that is asked to be
considered in the task.

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References
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Upper Saddle River,
New Jersey: Prentice Hall.
Salman, F., Raza, F., & Manzoor, A. (2017). DOES THE HEDONIC RISK APPEAL IN
ADVERTISING, EFFECT CONSUMER BEHAVIOUR? Journal of Business
Strategies, 11(1), 147-172. https://search.proquest.com/docview/1925866823?
accountid=35796