BSBMKG609 Unit: Marketing Plan Case Study for C.R Brokers

This case study assessment focuses on developing a comprehensive marketing plan for C.R Brokers, a car brokerage company. The assignment, designed for the BSBMKG609 unit, requires students to create a marketing plan consisting of four parts: developing marketing objectives and strategies, creating marketing tactics and an implementation plan, developing the full marketing plan, and presenting the plan. The document includes an analysis of C.R Brokers' background, vision, mission, values, organizational structure, and strategic goals. It also explores how these elements inform marketing mix decisions related to product, price, place, and promotion. The student provides detailed marketing tactics and implementation plans, and a complete marketing plan including an introduction, executive summary, and background analysis. This case study provides a practical application of marketing principles, demonstrating how organizational elements influence marketing strategies and tactics. The student also included the assessment instructions, case study organization details and all the tasks required to complete the assessment.