Comprehensive Marketing Plan: Star Brightening Cream's UK Market Entry

This marketing plan outlines the strategy for introducing Star Brightening cream, a new cosmetic product, into the UK market. It begins with an introduction to the company and its rationale, followed by a SWOT analysis to assess internal strengths and weaknesses, as well as external opportunities and threats. The plan then details SMART marketing objectives, market segmentation, targeting, and positioning strategies, focusing on consumers above 35 years old. A comparison of the marketing mix with MAC Cosmetics is provided to highlight the product's unique features and competitive advantages. The implementation section details the steps for launching the product, including market evaluation, competitive research, and promotional strategies with a detailed promotional budget. The report concludes by emphasizing the importance of marketing in successfully launching the product and provides references for further reading.

Marketing Plan

Table Of Content
• Introduction
• Background of business and rationale
• SWOT Analysis
• SMART Marketing Objectives
• Market Segmentation, targeting and positioning
• Comparison of marketing mix
• Implementation of plan
• Conclusion
• References

Introduction
A marketing plan is comprehensive document or blue print that
highlight and promoting and marketing efforts for future period of
time. The project based on the new opening business of “Star
Brightening” that produce cream for men and women. To enter into
the UK market and establish in effective manner prepare a
marketing plan for the loan.

Background And Rationale
Company overview: Star Brightening is a marketing organisation
providing cosmetic products of various companies. Its business is
operated through other business that are established in UK. The
company has introduce its own Cosmetic products. The rationale of
the business to provide natural products to people that help to get
glow easily in daily routine life. The main agenda of the
organisation to get success for longer period of time.

SWOT Analysis
SWOT analysis is a structure that apply by the organisation to analysis
inner activities regarding to competition and get position to build up
strategic planning.

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Strength:
 Product Quality: The company provide each product into standard
quality that attract to customer for the company and they willingly
pay amount of the products.
 Good marketing: To compete with the other organisation require to
promote their products in effective manner in the cosmetic industry.

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Weakness:
New entrance: It is a small type business that enter into the cosmetic
sector to provide different cosmetic products specific cream. But in
this sector already many companies are dealing in this. So it is
typical to provide competition to already existing organisation.

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Opportunities:
Increase in the number of working women: In this sector company
recruit most of the women who is working efficiently and have
knowledge about women taste and preference so according to that
they provide new ideas to organisation.

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Threat:
Competition: In present time continuous increasing competition that
impact on the performance due to present different brands such as
Loreal, Lakme etc.
Negative publicity: Most of the beauty products criticise for the
chemical content in the cream which is harmful for the skin. So bad
image in the market fall down market share and present bad image
in front of the population in the UK market.

SMART Marketing Objectives
Smart objective: Introducing an anti-ageing cream in the coming year
that will provide new business segment to the company and also
enhance profits up to 20%.

Market Segmentation, Positioning
and Targeting
Segmentation - Star Brightening will use geographical segment to
specify market on the basis of location of the targeted consumers.
Targeting – Star Brightening organisation is introducing product for
both men and women above age of 35 years.
Positioning - For establishing the new product offered by Star
Brightening organisation company can use online marketing.

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