This report outlines an international marketing plan for the Australian dairy product "Icelandic Yoghurt" aiming to enter the Chinese market. The plan begins with an executive summary highlighting opportunities like high GDP and population, and challenges such as cultural differences and government regulations. It includes a situational analysis using PESTEL and SWOT frameworks to assess the business environment, market dynamics, and competitive landscape. The marketing plan details entry modes (direct and indirect exporting, followed by franchisee and joint ventures), STP (segmentation, targeting youth, and positioning as a healthy product), and the 4Ps (product, promotion, price, and place). The analysis considers competitors like Yili and Mengniu, and recommends differentiation strategies. The report concludes with recommendations on entry strategies to successfully launch the product in China, along with references to support the research and findings.