Marketing Principles: B2B vs B2C & International vs Domestic Marketing

This report provides an analysis of marketing principles, focusing on the development of a marketing plan and market analysis. It begins by outlining the marketing mix, highlighting demographic and geographic segmentation, product offerings (hamburgers and french fries), pricing strategies, placement through outlets, and promotional activities like event sponsorship and online promotions. The report then differentiates between B2B (business-to-business) and B2C (business-to-consumer) marketing, emphasizing the transactional differences and information needs of business buyers. Furthermore, it contrasts international and domestic marketing, noting variations in scope, benefits, technology usage, political relations, and potential obstructions. The report concludes with a list of references used in the analysis. Desklib provides access to this and many other solved assignments contributed by students.

Marketing Principles
Task 4

4.1 Develop a marketing plan
• Marketing mix is an
important tool that is used
to market products of
company. The 2 different
segments for which
marketing mix can be
defined as-

Contd..
Demographic Geographic
Product Company offers different
hamburgers and french
fries
Company offers
hamburgers which
includes veg. And non
veg.
Price It offers its burgers and
french fries according to
the contents in a target
market.
Prices varies according
to

Contd..
Place Outlets of Outlets of McDonald's
Promotion Event sponsorship and
networking sites
Online promotions and in
store promotions.

4.2 Difference between B2B and B2C
Prices are always established in an organisation with a view point of its
objectives. Some firms do not have other business as their consumers.
They look for other business firms for selling products. the difference
b2b and b2c are
• in b2b ,business looks for another business firm for transacting the
business. while in b2c firm sells their products to consumers.
• In b2b , business buyer is there , who wants to buy.
• Business buyer seeks information about product which enables
success.

4.3 Difference among the international to
domestic marketing
DOMESTIC INTERNATIONAL
Its scope is limited Its scope is not limited
The benefits are less. It has more benefits
It is limited to limited use of technology It uses latest technology
It does not have any political relations It involves improvement of political
relationships.
Faces less obstructions Faces more obstructions

REFERENCES
• Sheth, J. N. and Sisodia, R. S., 2006. Does marketing need reform?:
Fresh perspectives on the future. ME Sharpe.
• Lees-Marshment, J., 2009. Political marketing: principles and
applications. Routledge.
• Brassington, F. and Pettitt, S., 2005. Principles of marketing. FT
Prentice Hall.
• Armstrong, G. and et. al., 2014. Principles of marketing. Pearson
Australia.

Thank You