Marketing Essentials Report: EE Limited - Marketing Plan and Analysis

This report provides a comprehensive overview of marketing essentials, using EE Limited as a case study. It begins by defining the role of marketing and its various functions within an organization, including market research, product development, and communication strategies. The report then delves into the 7 Ps of the marketing mix, explaining how product, price, place, promotion, people, process, and physical evidence contribute to achieving business objectives. The report also discusses the development and evaluation of a marketing plan, outlining key performance indicators such as ROI, customer reaction, expansion, sales performance, and competitor response. Through this analysis, the report highlights the importance and value of marketing plans in establishing and sustaining a successful business.

Unit : Marketing essentials
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Contents
Introduction.......................................................................................................................3
Presentation in PowerPoint...........................................................................................3,8
Role of marketing:.........................................................................................................9
Structure and operations of marketing department:....................................................10
Market Research:........................................................................................................10
Product Development:................................................................................................ 10
Communications:........................................................................................................ 10
Sales Support:............................................................................................................ 11
Events:........................................................................................................................ 11
Lo2:................................................................................................................................ 11
7 P’s of marketing mix to achieve business objectives:..............................................11
4 P’s of marketing mix:............................................................................................ 11
The extended 7 P’s:.................................................................................................12
Lo3:................................................................................................................................ 13
Development and evaluation of a marketing plan:......................................................13
Conclusion......................................................................................................................15
References:....................................................................................................................15
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INTRODUCTION
Marketing is too important for every company which can help to create awareness and
increase sales and revenue. There are various marketing strategies which can be used
by the business in order to achieve their long term goals and objectives. The present
report is based on EE Limited which is one of the leading company in tele-
communication and operate their business in the United Kingdom. The essential of the
marketing includes service and goods that are in current trend, consider the desire of
the competitor and buyer and suitable communication and marketing strategy to offer
standard service to customers. Marketing works with production department to make
sure that products are made according to buyers wants and needs.
TASK 1:
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Lo1:
The role of marketing:
A general and enormously wrong vision is that selling and promotion are marketing.
Though these actions are a branch of the advertising mix and were normally professed
as the only productions from a bunch of marketing labors that were calculated, they are
in fact only a part of this whole procedure. In accumulation to promotional deeds, or the
broad selling mix as they’re more frequently identified, marketing comprised a massive
tactical and calculated set of purposes including; reviewing & analysis, preparation,
creation progress, wrapping, pricing, allocation, customer facility, and assessment
(Mamula, 2012).
Many associations and businesses allow duty for the marketing tasks to a
marketing executive or particular crowd of creative’s within the Institute. In this
deference, marketing is an exclusive and detach unit. Those who formulate the
marketing section may also embrace the brand and merchandise supervisors,
promotion researchers, sales council, publicity and endorsement managers, costing
specialists, and client service employees (Stosic, 2014).
The basic role of marketing:
 Understanding the financial and aggressive features of a zone.
 Identifying object markets.
 Identifying sections within an external market.
 Identifying suitable approaches.
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Structure and operations of marketing department:
The managerial formation of the marketing section of a corporation can differ according
to the personal company. Diminutive companies might consist of one-two advertising
workers, and larger associations might have dozens of selling workforce on the team. In
general, putting an executive construction in place facilitates marketing workers and
other workers of the business to recognize what the part of each is the marketing
branch. The operations of a marketing department are given below:
Market Research:
Market research is a major duty for the marketing section. Investigations help the
corporation to categorize market prospects and increase an enhanced indulgent of
consumer needs (Harrigan and Hulbert, 2011).
Product Development:
The marketing unit works with inner or outer product improvement teams to expand new
goods or advance available ones. The section examines sales of friendly products and
discovers spaces in the product variety where there could be prospects for the
company.
Communications:
Marketing sectors plan promotions and widen communications matter to endorse
products and facilities to clients and diagnosis. Depending on their available funds, they
can plan publicity campaigns, expand e-mail advertising programs, produce promotional
substance for the business website, inscribe press liberations or product pamphlets,
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such as artifact flyers, company leaflets, product information sheets or buyer news
sheets.
Sales Support:
Collaboration between the retailing and marketing divisions can progress sales
presentation and pace up a business enlargement. The marketing section can offer
sales group with high-class guides by running announcements that comprise a reply
machine, such as a voucher or telephone digit, or by cheering guests to the business
website to record their information in return for a liberated bulletin or excellent report.
Events:
In some associations, marketing sections are accountable for arranging procedures,
such as trade fairs, colloquiums, sales meetings or client generosity events (Baker and
Baker, 2010).
Lo2:
7 P’s of the marketing mix to achieve business objectives:
4 P's of the marketing mix:
 Product - The product must fit the mission customers desire it for, it must work
and it ought to be what the clients are waiting for to get. For example, Google
delivers exact information that is why it is very liable to customers.
 Place – The artifact should be accessible from where the company’s target
purchaser discovers it easiest for shopping. This might be high road, mails or the
more recent choice by e-commerce or an online supermarket (Morrison, 2010).
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 Price – The invention should constantly be witnessed as representing excellent
value for cash. This does not inevitably mean it must be the cheapest presented;
one of the major doctrines of the marketing conception is that consumer are
generally happy to give a little extra for something that functions truly well for
them. For example, Apple has the most expensive products. But they became
the best sellers because of their assurance quality.
 Promotion – Publicity, PR, deals endorsement, own advertising are all chief
contact apparatus for an organization. These apparatus should be utilized to set
the association’s message to the acceptable viewers in the way they would
mainly like to listen, whether it is educational or tempting to their sentiments (The
20 Ps of marketing: a complete guide to marketing strategy, 2014).
Product This is one of the major element which
is related with the products and its
features. Therefore, a business
organization is required that to make
their product with the high quality which
can leads to provide competitive
advantage in the market. EE Limited
required that to provide innovative
products to its customer like advanced
mobile phones.
Price This is another significant element
which is related with the pricing
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