Comprehensive Marketing Plan: ELI ZERO - The Ultimate Electric Vehicle

The marketing plan focuses on launching the ELI ZERO, an electric vehicle designed for neighborhood use, boasting a maximum speed of 95kmph and 63 NM torque. A key feature is its dual power system, combining a 220V electric supply with a lead-acid battery to enhance battery life and reduce electricity consumption by 35%. The vehicle requires only one hour of electric charging or five hours of sunlight charging. It includes LED highlights, sliding rear seats, power windows, LED signal bulbs, and backup sensors. The five-speed manual transmission with a dual power system allows for a 200km range at an average speed of 60kph, extendable to 250km using light and music features. Sales will occur through exclusive showrooms with service centers in every state, online booking with home delivery options, and test drives available at shopping malls. The car's environmental benefits, aligning with the increasing demand for electric vehicles, are also highlighted.

Introduction to marketing

Marketing
Marketing plan
Product
The product that will be launched is ELI ZERO-THE ULTIMATE NEIGHBOURHOOD
ELECTRIC VEHICLE (EV). It is the electronic vehicle with the maximum speed of 95kmph
and also it has the maximum of 63 NM. In this product there will be dual power system with the
electric supply of 220 V and also there will be lead acid battery which will help to enhance the
batter life of the product. The unique feature of the car will be dual power that will help to reduce
the overall electricity conception of 35%. It will only take 1 hour in electric supply and 5 hours
in sunlight to charge the overall battery. The product will also have LED highlights and also 60
to 40 sliding rear seats (Ehsani et al., 2018). The car will be launched in the market with power
windows and also LED signal bulbs and back up sensors. The speed will be related to five speed
manual transmission with duel power system. With full battery it can be easy to drive up to
200km in an average speed of 60kph and at the time of driving the vehicle the car will be
automatically be charged. By sing the feature of light and music it can be easy to drive the
vehicle up to 250 km. It has been investigated that this car will be beneficial for the environment
also as it helps to save the pollution. The sale of electric car is enhancing in the market and this
car can be useful for the people as it helps to secure the environment (Nykvist and Nilsson,
2015).
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Marketing
(Source: Eckart, 2018).
Place
This product will be sold on the exclusive showrooms in all the states. In every state there will
be a showroom with proper service center. For booking the customers can visit the shopping
malls and also the customers can take free drive from the exclusive showroom. Through online
platform also the customers can book the car by giving each and every detail. The booking
process of the company will be easy and the customers have the facility related to home delivery.
By booking the car on the online platform it can be easy to avail the facility of home delivery so
that it can be easy for the customers to use the car. The customers can confirm their booking by
sitting anywhere in the world (Font Vivanco et al., 2014).
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Marketing
References
Eckart,J., 2018. Batteries can be part of the fight against climate change - if we do these five
things. [online] https://www.weforum.org/agenda/2017/11/battery-batteries-electric-cars-carbon-
sustainable-power-energy/ [Accessed 26 Sep. 2018].
Ehsani, M., Gao, Y., Longo, S. and Ebrahimi, K., 2018. Modern electric, hybrid electric, and
fuel cell vehicles. CRC press.
Font Vivanco, D., Freire-González, J., Kemp, R. and van der Voet, E., 2014. The remarkable
environmental rebound effect of electric cars: a microeconomic approach. Environmental science
& technology, 48(20), pp.12063-12072.
Nykvist, B. and Nilsson, M., 2015. Rapidly falling costs of battery packs for electric
vehicles. nature climate change, 5(4), p.329.
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