Marketing Essentials: Evaluation of Unilever's Marketing Plan

This report provides an evaluation of Unilever's marketing plan, focusing on its importance, objectives, and strategies. It examines the company's customer-centric approach, aiming for maximum sales, profit, and market leadership. The report highlights key strategies such as market research, distribution channels, and advertising. It also covers market monitoring, segmentation, and situational analysis using SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The marketing plan's elements, including workforce, objectives, and resource allocation, are discussed, along with references to relevant sources. Overall, the analysis offers a comprehensive overview of Unilever's marketing efforts and their effectiveness.

Marketing Essentials

Evaluation of basic marketing
plan of an organization
The marketing plans and the strategies are an essential element to boost up the organization
in every aspect. The evaluation of basic marketing plans of Unilever are as follows -
Importance and values of marketing plans
The importance of marketing plan in Unilever is to get the clear image of the company and
figure out the objective, directions and the activities for the particular business. The
marketing plan of Unilever is completely focussed on the customer satisfaction.
Objectives and marketing plans of Unilever
The main objective of the Unilever is to satisfy the customers needs. The other
objectives of Unilever is -
 Maximum sale of products
 More profit
 Focused on the new areas especially on rural areas to make them aware about the
products and services.
 To become the most demanding and top leader of consumer goods across the world.

Evaluation of basic marketing plan
of an organization

Evaluation of basic marketing plan
of an organization
The main goal of every company is to maximize the profit by connecting more number of customers
and selling the products to the users. More profit helps in growing the company in present as well as in
the future (Pike., 2016P). Unilever follows a following strategies to complete these objectives are -
 Study of market according to the culture, geographic, psychology and social because these are
the main factors which impacts on the growth of the company.
 Reach the product to every customers by choosing reliable marketers and suppliers.
 Strong distribution channel
 Innovative and impressive advertisement to attract the customers.
Monitoring Marketing plans
Monitoring of market is important because it helps in analysing the sales ratio
and the market shares that identifies the market shares of the company according to
the current market competition. Monitoring of the marketing plans helps in analysing
the profit and loss statement of an organization (urvis., 2015).
Segmentation and selection of targeting market
The market need to be researched according to the political, social,
demographical and psychological factors to enter in the competitive market. The
selection of market means to know the audience of that place and thinking about the
products.

Evaluation of basic marketing plan
of an organization
Situational Analysis tools and techniques
 Any organization can be analysed by the SWOT analysis which are as follows -
 Strengths
 The main strengths of Unilever is strong brand, Brand product mix, economies of scale and
strong global market presence.
 Weakness
 The biggest weakness of Unilever is imitable resources, limited business diversification and the
dependencies on the suppliers.
 Opportunities
 The opportunities in front of Unilever is the business diversification, innovation of health
products, business expansion and the market development in the new and especially in rural
areas (Bhatt and Gupta., 2018).
 Threats
 The biggest threat for the Unilever is the tough competition with the rivals and the people are
now more into the natural products, product duplication and the increase in the popularity of
the other products.

Evidence based on marketing plan
for an organization
The marketing plan includes the workforce, direction &
activities of the business, figure out the objectives of the
business as well as demonstrating the essential marketing
element in an organization. Selection of the targeted
market & segmentation, setting goals & objectives,
analysing situation through tools & techniques, allocation
of resources & creation of marketing strategies,
monitoring & controlling measures are all comes in
marketing plan. Thus, marketing plan is the outline
documentation of the market strategies which covers
details of market i.e. action steps, goals & costs. Perhaps,
it is mostly focused for a specific period (Nirschl and
Steinberg., 2018).

References
Books and journals
 Nirschl, M. and Steinberg, L., 2018. Einstieg in das influencer
marketing: grundlagen, strategien und erfolgsfaktoren.
Springer Gabler.
 Bhatt, R.K. and Gupta, D., 2018. Essentials of Marketing
Management in LIS. Library Philosophy & Practice.
 Purvis, J., 2015. Human resources marketing and recruiting:
Essentials of digital recruiting. Handbook of Human Resources
Management, pp.1-19.
 Pike, S.D., 2016. Destination Marketing Organizations–
Research opportunities in an era of uncertainty. In Book of
Abstracts-6th International Conference on Tourism.
International Association for Tourism Policy (IATOUR).