This report presents a detailed marketing plan for 'The Fitness Expert,' a new fitness business in Australia. It begins with an executive summary and introduction, followed by a situational analysis including an organizational description, SWOT and PESTLE analyses, and a target market analysis focusing on individuals aged 25-45. The plan outlines SMART objectives, the marketing mix (product, price, place, and promotion), and a sponsorship proposal. It includes an advertisement example for a local newspaper, implementation and control strategies, and a budget. The plan aims to establish The Fitness Expert as a leading gym by offering innovative fitness and lifestyle programs, leveraging qualified trainers, effective wellness programs, and advanced equipment, while adapting to changing market trends and economic factors. The report emphasizes the importance of customer feedback, competitive pricing, and strategic placement to achieve its goals.