Marketing Plan for FM Company - University of Example, Semester 1

This assignment presents a comprehensive marketing plan for an FM (Facilities Management) Company. The plan encompasses several key areas, starting with a strategic audit that includes an analysis of the macro and micro environments, an internal assessment, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The assignment then focuses on setting marketing objectives, followed by the strategic decisions regarding market segmentation, targeting, and positioning (STP), along with branding tactics. The core of the plan addresses the marketing mix, including product, price, place, and promotion strategies. Furthermore, the assignment outlines the tools used to control implementation and identifies the critical success factors. Finally, the document emphasizes the importance of adhering to professional writing standards and proper referencing to avoid plagiarism. This marketing plan aims to provide a detailed roadmap for the FM Company to achieve its marketing goals.