University of Wales: Marketing Plan for Garden Life Bread

This assignment presents a comprehensive marketing plan for Garden Life Bread, a product of a Hong Kong company, developed for an MBA program at the University of Wales, Trinity Saint David. The plan covers a three-year period and includes a detailed situation analysis, evaluating the company's current market position, competitors, and customer base. It critically assesses the existing segmentation, targeting, and positioning strategies, offering insights into their effectiveness. Furthermore, the assignment evaluates the marketing mix (product, price, place, promotion) used to target the defined consumer segments. The plan aims to provide a strategic roadmap for Garden Life Bread, enhancing its market presence and profitability within the Hong Kong market, leveraging both internal and external data for a robust and actionable marketing strategy. The document also provides a list of references used for the assignment.

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