Marketing Principles: Internet Marketing Plan for Glow Energy Tracker

This report analyzes the application of marketing principles for Glow, a smart energy tracker designed for the Australian market. It outlines the importance of internet marketing in increasing brand awareness, expanding market reach, and boosting sales. The report emphasizes the development of a website as a crucial element for online sales, detailing procedures for website creation, including domain registration, setting up an e-commerce platform, and ensuring secure transactions. Furthermore, it explores strategies to drive website traffic through social media advertising and content promotion. The report also highlights the significance of e-commerce in reducing costs and targeting specific demographics, along with the role of IoT in enhancing product efficiency. References to relevant academic sources support the analysis.

Running head: MARKETING PRINCIPLES
Marketing Principles
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1MARKETING PRINCIPLES
Table of Contents
Use of internet into marketing plan of Glow, a smart energy tracker.............................................2
1. Selling of smart energy tracker................................................................................................2
2. Development of a website.......................................................................................................2
3. Procedures to create the website and sell the product online..................................................3
4. Ways to drive traffic to the website.........................................................................................3
References........................................................................................................................................5

2MARKETING PRINCIPLES
Use of internet into marketing plan of Glow, a smart energy tracker
1. Selling of smart energy tracker
Glow is a new technology product which helps the families to save their cost of living
into Australian market. The provided product of Glow is combined with wireless sector in in-
home units. The organization is selling an in-home unit product such as a smart energy tracker
namely Glow for the home. The product is sold to the audience those are desire to monitor
electricity usage and reduce the electricity waste and bills (Shih, Chen & Chen, 2013). Due to
advancement into internet technology, it drives people towards Internet of Things. Glow is
connected to the Smartphone of people and smart home devices such as Amazon Echo or Google
Home. With use of advanced technology and internet of things, the product can position into the
Australian marketplace (Mathews et al., 2016). The role of the internet is to help in the
marketing plan by increasing awareness of Glow, reaches to wider audiences, increases product
sale and access to the customers through use of website.
2. Development of a website
A website is required for providing awareness of the smart energy tracker product to
people so that they become know about its usage and features. The website provides an option
for online selling of Glow products. A description of the app is provided into the website so that
people can check for electricity usage from anywhere and anytime. The entire procedures and
processes to use this product are described into the website (Armstrong et al., 2016). Now, the
Glow requires an e-commerce website through which they can sell their products online. Now-a-
days, people are not attached to buy goods online; therefore internet marketing is the best way to
gain a profit and brand in Australian marketplace. Through internet marketing, the Glow can

3MARKETING PRINCIPLES
reduce cost of transportation, low operating cost and ability to track their product selling results.
Marketing of the products online help to target the audiences based on demographics. The
marketplace of IoT is expected to increase $3.7B by the year 2020. It will gain a market growth
of 32.6 percent. With help of IoT, it improves efficiency and accuracy of the product so that it
will become more helpful for the audiences (Laudon & Traver, 2013). People are connected with
each other throughout connected devices in addition to appliances with the home. Glow
application in-home unit sends of information which helps to optimize electricity usage for the
customers.
3. Procedures to create the website and sell the product online
The Glow technology project is built by Kickstarter, it is a global community around
creative projects. A website is created by selecting and registering a domain name that allow the
audiences to find their site (Mathews et al., 2016). An internet merchant account is set up for
processing the credit card payments and sending of money to the bank account of business. After
that, simple e-commerce storefront is chosen for selling the smart energy tracker and required
Paypal to pay the price of the product. Detailed description should be provided on the product
with product images. The product business should purchase a SSL certificate for encrypting the
personal information into the website (Gangeshwer, 2013). The benefits of e-commerce platform
for the Glow product includes of greater customer services, checking for the attractive themes,
tools as well as features of the smart energy tracker, good user interfaces and proper pricing.
4. Ways to drive traffic to the website
The way to drive traffic in the website is social media advertising. Through
advertisement, the product attracts more visitors, builds a brand and gets the website in front of
people. The best way to increase traffic of the website is to use of social media channels in order

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to promote the content of the product (Armstrong et al., 2016). Twitter, Google+, Facebook are
the social media channels that help to promote the site in personalized search result. A proper
headline should require providing on the product content so that the audiences can more attached
towards Glow technology (Fritz, 2013). There is an increment of number of pages to the website
that rank into important keyword terms. The website developer should look at new category
pages, new blog posts and add attractive contents such as visual in order to target the specific
keywords. The website should also create of online courses for the audiences so that people can
target around user requirements as well as particular keyword phrases.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Fritz, W. (2013). Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from Indian
context. International Journal of u-and e-Service, Science and Technology, 6(6), 187-
194.
Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.
Mathews, S., Bianchi, C., Perks, K. J., Healy, M., & Wickramasekera, R. (2016). Internet
marketing capabilities and international market growth. International Business
Review, 25(4), 820-830.
Shih, B. Y., Chen, C. Y., & Chen, Z. S. (2013). Retracted: an empirical study of an internet
marketing strategy for search engine optimization. Human Factors and Ergonomics in
Manufacturing & Service Industries, 23(6), 528-540.