Developing a Marketing Plan: Hilton Hotel in the Hospitality Sector

This report provides a marketing plan for Hilton Hotel, focusing on essential strategies for the hospitality sector. It begins with an overview of Hilton Hotel, its mission, and vision, followed by a detailed analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT). The plan incorporates a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors affecting Hilton's expansion into South Africa. It also delves into the marketing mix (7Ps), including product, price, place, promotion, process, people, and physical evidence, with recommendations for monitoring and evaluation through consumer feedback and self-audits. The report concludes by emphasizing the importance of a well-developed marketing plan in achieving competitive advantage and attracting customers, highlighting key performance indicators (KPIs) for measuring effectiveness. Desklib provides access to this and other student-contributed assignments.

HOSPITALITY MARKETING
ESSENTIAL

Table of Contents
 P4 Marketing plan for Hilton hotel
 References

Introduction
• Marketing essential is basically the various activities
which the organization carry out for promoting their
products and services.
• There are various marketing essentials which
eventually assist the organization to gain
competitive advantage and establish the position in
market.

Company overview
• Hotel Hilton is basically the full service hotel being
established in 1919 by Conard Hilton and
headquartered in U.S.
• It provides all types of luxury amenities and facilties
to their customers and thus is present in more than
85 countries.

Marketing plan for Hilton hotel
Responsibilities and roles of marketing in context of Hilton hotel-
Marketing role of to achieve organization objective and attract target
market towards their business effectively. Marketing professionals is
accountable to create and design the best promotional or advertisement
plan.
Executive summary-
Hilton hotel wants to expand their business in South Africa, where they
apply different marketing tools to garb the attention of consumers.

Continued
Mission-
Organization mission is to be the first and last choice of consumers.
Vision-
Their vision is to provide better services and satisfy consumers by
providing the best quality products.
Objective-
To generate revenue rather than before and gain competitive advantages
as compare to Travelodge by expanding business is the objective of
Hilton.

CONTI..
Strength-
Hilton hotel is able to provide the best services and can attract people effectively because they
have the high brand recognition within hospitality sector. They will improve consumer
experiences by implementing technologies. They are capable to hire new applicants for providing
the best consumer services and also able to plan training program with the helps to skilled and
talented leader as well.
Weakness-
Within new marketplace without conducting research about consumer preferences they cannot be
able to satisfy them effectively.

Continued
Opportunity-
By using digital technology they will attract new consumers
and reach at target market easily.
Threat-
Exiting hotels in South Africa poses as threaten for Hilton hotel
because they already have good brand image within
marketplace more than the new ones.

CONTI..
PESTLE
Political factor-
Due to different government policies as well as parameters, the new business objective of Hilton
hotel get affected which is not appropriate for its overall operations.
Economic factor-
Hilton hotel wants to established its business in South Africa, where they income rate of people
affect its operation effectively and might be decrease their profitability rather than before.

Continued
Social factor-
Hilton hotel offer people the new facility as they can
organize events or any functions within organization.
But some of the consumer in society still connected
with old traditional as they do not prefer to organize
function in hotel, they like to arrange each and every
think at home.

Continued
Process-
Management need to focus on F&B services as well as
others according to the requirement of consumers.
Promotion-
They can used traditional method and latest
promotional methods for promoting their brand in
market.

CONT..
People-
Hilton hire the skilled and knowledgable candidates who are able to provide excellent
clients services.
Physical evidence-
They can create social media page where all the information about their business is
easily available.

Continued
Monitoring and evaluation-
By taking feedback of consumers organization evaluate
their performance, further
they can monitor performance and operational
efficiencies by conducting self audit.
This helps the hotel to evaluate the effectiveness of
various activities through the use of KPIs

Conclusion
• It has been summarized that in order to achieve the
competitive advantage and attract customers, organizations
develop the marketing plan
• This marketing plan encompasses the mission and vision of
the company.
• Besides this, the company also analyses its strength,
weakness, 7 Ps which can helps them in establishing position
in market.

REFERENCES
 Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual
review paper). International journal of information, business and management.
6(2). p.95.
 Luo, A., Roach, S. and Jiratchot, C., 2015. The effect of the 7Ps of the marketing
mix on air freight customer satisfaction and repurchase intention. Journal of Supply
Chain Management Research and Practice. 9(2). pp.28-36.
 Lamb, C.W. and Crompton, J.L., 2017. Analyzing marketing performance. In
Marketing the Public Sector (pp. 173-184). Routledge.
 Paley, N., 2017. How to Develop a Strategic Marketing Plan: A step-by-step guide.
Routledge.